Short Intro Carlos Valdes
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Self Introduction and professional experience. Carlos Valdes.
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Short Intro Carlos Valdes
- 1. About myself… Education Bachelor Degree in Electrical & Mechanical Engineering Master in Science in Electronic Systems Engineering Other Studies… Business Management Strategic Sales Marketing Management Lean Manufacturing Branding Strategic Planning Finance Management and planning
- 4. Some activities in Parker Trade Shows 4
- 5. Some activities in Parker Customer events 5 Workshops
- 6. Some activities in Parker Brochures 6 Marketing & promotional materials
- 7. Product Training Controllers are the building blocks of all systems 5 PC Bus Cards operation with VB or C++ drivers Stand-alone Card on angle bracket with power supply Card in chassis 2 Stand Alone Controllers
- 8. Programming with CoDeSys (IEC 61131-3)
- 11. 11 Main Focus: Electric Drives
- 12. vision Product range @ Higher degree of integration and complexity creates higher demand of service and support. Motion/ Vision Enhanced Systems Levels Units 4 Motion *Competence: 1% Fieldbus 3 Systems Actuator Sensor *Competence: 10% Integrated component 2 *Competence: 20% Component Element 1 *Competence: 50% * Employees know-how in general
- 13. 13 Millionen € Worldwide Business Plan: Achieve 30% growth p.a. per country Focus on mechatronic Motion Solutions 30% p.a. Mechatronic Motion Solutions Electric Drives and Motion Actuators, axes, slides, gripper Motors & controllers, motion control Software tools
- 14. The approach… Repeatable business, OEM contracts, consulting, services Faith, trust relationship Electric Drives Market, Customers, Potentials. Awareness, Reaction. Projects, systems, sizing, integration of Festo components Fair pricing Customer benefit Too expensive in many cases Component level, comparison to competitors
- 15. The strategies… Longterm Growth Success stairway of Electric Drives (ED) OEM Partnerships System- Competence Components Competence Sales Training Specialists Training For high volume (OEM) Electric Drives business we need application competence and after sales structures. Structures, Functions Sales Targets Products 15
- 17. The people… Standard Sales/support organization Busines Unit Manager eBDM E-Specialists PMM Product Market Manager After-sales Pre-sales Sales Engineers Applicatios Engineers Project Engineer MECH Trainer Assistance Industry segment managers Automotive ProductSpecialists Design Engineer MECH ELA F&B Customer Training Pack OEM
- 18. The people… Technical Departments Technical Manager Assistant Customer Solutions Mechatronic Training Pneumatic Regional Customers Pre-Sales After-Sales Design Hot Line Training Complaint Repairs E. Di Nunzio J. Santambrogio M. Becco E- D + H M. Bianchi Pneumatic Mechatronic Systems SMASS V.T. A. Lovati C. Ghirimoldi G. Carrera PN- EL A. Aulicino F. Bassi F. Destro ICM G. Della Vedova Controls M. Vecerina PN Ripar. D. Gastaldello SA-Rep. C. Bianchessi Industry Segments Prod. P. Righetti Testing A. Antonini H. IST - ELAE. Carne IST - AMIG. Tripaldi H. IST - F&BTetraPak. L. Pascali IST - Printing D. Cullati PN- EL V.T. IST - PAG. Cazzaniga Appl. Centre MV / S M. Faenza
- 20. The results… Example of development of F-MX: 200% growth on the 1st year! Quantities in USD
- 21. The results… Example of development of F-MX: Development ytd. TD objectiveaverage 2014 + 15 F-US • F-MX • F-CO • + 10 Growth ED Abs (Avg. Growth company Automation Business) F-VE • + 5 F-BR • + 1 F-AR • 0 F-CA • - 1 2 3 4 5 6 1
- 22. Thank you!