infosys series Chinese 1 introduction.ppt

内容 ,[object Object],[object Object],[object Object],[object Object]

什么是媒体 ? ,[object Object],[object Object]

什么是媒体 ,[object Object],[object Object],[object Object],[object Object],[object Object]

电视媒体的角色 ,[object Object],[object Object],[object Object],[object Object],[object Object]

媒介计划是一项交替使用的方法地点时间环境花费

例子 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

媒介计划者如何作出选择呢？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

媒介计划的目的 ,[object Object],[object Object]

购买者如何使用收视率广告代理媒介购买专家广告客户中介

三个步骤 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

步骤 1- 媒介战略 ,[object Object],[object Object],[object Object],[object Object]

营销战略目标 ,[object Object],[object Object],[object Object],[object Object]

媒体目标 ,[object Object],[object Object],[object Object]

目标观众 ,[object Object],[object Object],[object Object],[object Object]

媒介执行 ,[object Object],[object Object],[object Object],[object Object]

周期性 ,[object Object],[object Object]

区域花费 ,[object Object],[object Object]

媒介战略 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

步骤 2: 购买指令 ,[object Object],[object Object],[object Object]

购买指令 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

步骤 3: 插播进度排期 ,[object Object],[object Object],[object Object],[object Object],[object Object]

最优的插播 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

总结 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

infosys series Chinese 1 introduction.ppt

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