The document presents Park Genius as a solution that allows motorists to pay for parking using their mobile phones instead of coins at existing parking meters. Cities benefit through upgraded technology without capital investment. The business model charges motorists a $0.35 convenience fee per transaction, while partnerships provide parking meters and off-street solutions. Financial projections estimate rapid revenue growth from $75,000 in 2014 to $33 million in 2018 as the number of cities and parking meters using the service expands.

1. Park Genius
One Spark
Confidential & Proprietary

2. Problem
Motorist
Parking Provider

3. Solution
Motorist
Parking Provider

4. Tucson Pilot
“Park Genius has demonstrated an effective and viable
option for cities looking to upgrade their on-street parking
payment technology.”
- Donovan Durband, Director of Parking & Transportation, Tucson, AZ

5. Partnerships
• Duncan Solutions
– Single-Space Parking Meter
– 2000 Clients
• Parkeon
– Multi-Space Parking Meter
– 300 Clients
• HUB Parking
– Off-Street Parking Solution
– 120 Clients

6. Business Model
Motorist
• $0.35 Convenience Fee
– Example: $2.00 Transaction +
$0.35 Convenience Fee = $2.35
Parking Provider
• No Capital Investment

7. Cost Comparison
Multi-Space
Parking Meter
Cost Per Unit
Parking
Spaces
Units Needed
Total Cost
Credit Card
Parking Meter
Park Genius
$10,000
$500
$0
1000
1000
1000
100
1000
$1,000,000
$500,000
0
$0

8. Market
Motorists
• $600 Billion in Mobile
Payments
• 140 Million Mobile Application
Users
Parking Providers
• 5 Million Coin-Only Meters
• Targeting 400 Cities
– Population 50,000-1,000,000
• 105 Million Commercial
Parking Spaces

9. Emerging Trends

10. Competitors

11. Competitive Advantage
• Utilize Existing
Infrastructure
• Customizable Solution To
Ignored Market
• First Parking Meter
Validation Program
– Patent Pending
“I’ve dealt with similar systems in other cities across the country,
however none are as intuitive and user-friendly as Park Genius.”
– Mark Kelly, Captain, U.S. Navy & NASA Astronaut

12. Validation Program
• Reimbursed Parking
Session
• Increase Customer
Experience
• Drive Local Commerce
• Increase Adoption
Rates

13. Future Strategy
Monetize Local
Commerce
• Geo-Tagged Coupons
• Participating Local Merchants
• Parking Habits Database
–
–
–
–
Location
Duration
Frequency
Etc.

14. Market Strategy
Tradeshows
•Parking Industry Exhibition: March 16-19, 2014 Chicago, IL
•International Parking Industry: June 2-4, 2014 Dallas, TX
•National Parking Association: October 20-23, 2014 Las Vegas, NV
•Southwest Parking Association: November 16-18, 2014 San Diego, CA
________________________________________________________

15. Pro-Forma Financials
2014
% of Target Market
Projected Revenue
2015
2016
2017
2018
1/400
(Tucson, AZ)
$75,000
3/400
20/400
100/400
220/400
$225,000
$2,000,000
$15,000,000
$33,000,000

16. Funding
$80,000
$90,000
$80,000
Sales/Marketing
R&D
Operations

17. Exit Strategy
Recent Acquisitions
• PayPoint Acquired
PayByPhone $49M (2010)
Potential Acquirers
•
•
•
•
•
ParkMobile
PayByPhone/PayPoint
Duncan Solutions
Parkeon
HUB Parking

18. Park Genius
Investors/Advisors
•
•
•
•
Emre Toker
Base Horner
Huw R. Jones
David C. Smallhouse
“The perfect combination of energy and work ethic
connected with wisdom and experience.”

19. Park Genius
One Spark
Confidential & Proprietary

20. Financials
2014
2015
2016
2017
2018
Number of
Units Sold
214,300
642,900
5,714,300
60,000,000
132,000,000
Avg. selling
price
$0.35
$0.30
$0.30
$0.25
$0.25
Gross margin
%
100%
100%
100%
100%
100%
Revenues
$75,000
$225,000
$2,000,000
$15,000,000
$33,000,000
Total
Operating
Expenses
$235,000
$315,000
$425,000
$2,800,000
$5,000,000
EBITDA
(160,000)
(90,000)
$1,575,000
$12,200,000
$28,000,000
Cash Flow
from
Operations
(160,000)
(90,000)
$1,575,000
$12,200,000
$28,000,000

21. Potential Locations
City, State
Meters
Tucson, AZ
1500
Salem, OR
1800
Santa Fe, NM
1200
York, PA
1100
Metuchen, NJ
700
Nogales, AZ
1000
Hermosa, CA
1600
Long Beach, CA
1800
Redondo Beach, CA
Gulf Shores, AL
Green Bay, WI
780
0
850
Berkeley, CA
3700
Santa Rosa, CA
1600
Ridgewood, NJ
1400

22. Adoption Rate
• PG Average # Of Transactions A Day/ Total Possible
Transactions Per Day
• Total Possible Number Of Transactions = # Of
Meters X 6 Potential Transactions A Day
• Average Transaction: 1 Hour 30 Minutes
• Average Meter Hours 8am-5pm

23. Revenue Projection Equation
• # of Meters x 6 Potential Transactions Per Day
x 5 Days A Week x 52 Weeks A Year x Adoption
Rate x $0.35