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“How time flies” and “déjà vu all over again” are apt characterizations of the never-ending propositions of sport franchise owners and their agents looking to put their hands in the public’s pocket via land use planning and zoning amendments, income tax breaks, property tax relief, dedicated infrastructure paid for out of the public purse, and so on. In the late 1980s and early 1990s a huge lobbying effort enabled a professional sports group to succeed in amending regional and municipal official plans, and associated zoning by-laws as part of a real estate play to locate a facility in the western outskirts of Ottawa to house the Ottawa Senators hockey club. Support of the franchise’s initiative by the area’s mass media was instrumental in moving things to a positive outcome for the franchise owners. Now, 25 years after opening the facility, a lot of media coverage is being given to talk about what might be termed a 180-reversal, a first order flip-flop, or major do-over if you will, whereby the current Senators’ facility that was built after a very contentious and region-changing process is replaced by an arena incorporated in the redevelopment of Lebreton Flats, a former industrial district a kilometre west of downtown. It is my impression that the article in the Ottawa Citizen “For Senators it all comes down to NCC” is a stalking horse type of column that warranted a challenge via a letter to the editor. The letter was not published, and is therefore made available on my website in a brief opinion which could be useful for raising questions about the re-location pitch and, in particular, for questioning supplications for public monies or other kinds of public largesse to directly or indirectly subsidize private sector sports business ventures in Ottawa, elsewhere in Canada, as well as in cities in other countries.