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The importance and challenges of using radio to engage people in science – experiences from Brazil

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Presented by Luisa Massarani (SciDev.Net/Latin America and the Caribbean and Unit for Studies on Science Communication – Museum of Life/COC/Fiocruz, Brazil nestudos@fiocruz.br) at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/

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The importance and challenges of using radio to engage people in science – experiences from Brazil Luisa Massarani SciDev.Net/Latin America and the Caribbean and Unit for Studies on Science Communication – Museum of Life/COC/Fiocruz, Brazil nestudos@fiocruz.br
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Brazilian survey: Mass media as science information Q5. Vou ler algumas frases para você. Para cada uma delas responda, por favor, com as seguintes opções: Base: total da amostra 2004 entrevistas See programs in TV on sciencee tecnologia Listen to radio programs on science Read about science in newspapers Read about science in magazines Read about science in Internet Talk with friend on science issues Sign manifesfs or participate of protest in science issues Estimulada, Resposta única 1,77 1,31 1,57 1,54 1,32 1,50 1,10
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The importance and challenges of using radio to engage people in science – experiences from Brazil

  • 1. The importance and challenges of using radio to engage people in science – experiences from Brazil Luisa Massarani SciDev.Net/Latin America and the Caribbean and Unit for Studies on Science Communication – Museum of Life/COC/Fiocruz, Brazil nestudos@fiocruz.br
  • 2.
  • 3.
  • 4. Brazilian survey: Mass media as science information Q5. Vou ler algumas frases para você. Para cada uma delas responda, por favor, com as seguintes opções: Base: total da amostra 2004 entrevistas See programs in TV on sciencee tecnologia Listen to radio programs on science Read about science in newspapers Read about science in magazines Read about science in Internet Talk with friend on science issues Sign manifesfs or participate of protest in science issues Estimulada, Resposta única 1,77 1,31 1,57 1,54 1,32 1,50 1,10
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.