4. Who is on LinkedIn?
313 million users in more than 200 countries
187 million users log in every month!
24% of men online use LinkedIn, 19% of women
5. What are People Doing on LinkedIn?
26% of users spend 3 – 4 hours a week on LinkedIn
11% spend over 8 hours a week on LinkedIn
40% of users log in DAILY
Average amount of time on LI daily – 17 minutes
10. So you can see it makes sense for YOU to use LinkedIn to:
Make connections with potential clients
Find networking opportunities
Find joint venture partners
Get media interview opportunities
And much more!
11. The 5 MOST Important
Things To Do So You Get
Results on LinkedIn!
13. Know Your Audience
Make it clear in your profile WHO your target market is so
you make it easy for people to know if your connection is a
“good fit”
Allows potential clients to ‘self select’
14.
15. Add “Extras” to Your Profile
Reports, Articles, Projects
Videos
Photos
16. Make Connections the Right Way
Customize your
invitation to connect.
Don’t use the template
– make yours unique!
17. Translating Your Connections into
Business
After you make a connection say THANK YOU! Ask what you
can do for THEM, then tell them what you can offer.
19. My Results From ONE Week of Focusing on LinkedIn
From Monday, February 24 – Friday February 28 I:
- Updated my profile
- Made connections
- Sent Thank You notes to new connections
- Gave and got endorsements and recommendations
- Joined groups and participated
20. The Results of My “LinkedIn Experiment”
Feb 23/14 Feb 28/14 % Increase Mar 14/14 June 14/14
Connections 482 555 13.15% 705 1004
Recommendations 1 7 600% 13 20
Endorsements for
Top 10 Skills
239 282 17.99% 393 563
Profile Views in
previous 3 days
3 44 1,366% 96 112
Showed up in Search in
previous 3 days
2 45 2,150% 47 53
21. PLUS……..
New Joint Ventures
I did a webinar for a group of authors who are co-authoring a book and
want marketing help
THREE new coaching clients
TWO people have passed along my training information to their HR
departments
Numerous speaking gigs
22. LinkedIn’s New Publishing Platform
Monday, April 7th I wrote a blog post “Why I Say NO to
Coffee Meetings” and posted it to LinkedIn at 7 a.m.
Here’s what happened…..
27. Over 150 new connections
2 radio interviews
2 new coaching clients (in addition to the 3 I got from
updating my profile)
Numerous joint ventures under discussion
WOW!
29. Day One – Morning – Your Profile
What is LinkedIn and Why You Should Use It?
Who is using LinkedIn?
Building Your LinkedIn Strategy
Your Profile – Your Calling Card
The Summary – What it Really Says About You
Experience – What is Crucial to Include and What Should NOT Be
Included!
The Value of Endorsements & Recommendations and How to Get
Them
Adding “Extras” to Your Profile
getsetgosummit.com/linkedinmasterclass/
30. Day One – Afternoon – Making Connections
How to Make REAL Connections Not Just Add to Your Number of
Contacts
Tools & Strategies to Stay Connected and Organized on LinkedIn
LinkedIn Groups – How to Leverage Them
Joint Ventures on LinkedIn
Making Media Connections to Build Your Brand
getsetgosummit.com/linkedinmasterclass/
31. Day Two – Morning – Company Pages
& Advertising
LinkedIn Company Pages – Do You Need One?
Creating Content for Your Company Page
Advertising on LinkedIn
getsetgosummit.com/linkedinmasterclass/
32. Day Two – Afternoon – Blogging on
LinkedIn
Coming up with Topics to Write About
Repurposing Content You Already Have
How to Leverage LinkedIn Publisher Posts for More Publicity (learn
how I got over 60,000 views, 2000+ shares on ONE blog post!)
Your “LinkedIn Daily Success Checklist”
getsetgosummit.com/linkedinmasterclass/
33. BONUSES You’ll Receive:
A Professional Head Shot Done at the Event
5 Custom Templates For Making Connections
and Building Alliances
30 Minute Private One to One Coaching Session
with Wendy
getsetgosummit.com/linkedinmasterclass/
34. March 14th & 15th 2015 – Vancouver BC
$497.00
$397.00 Early Bird Discount
until March 5/15
getsetgosummit.com/linkedinmasterclass/
35. I have spent dozens of hours to learn, test & tweak to find the
VERY BEST Success Strategies on LinkedIn!
I’m going to save you all that time and effort by sharing my
knowledge, tools, templates and strategies.
This step by step event will help shortcut you to LinkedIn
Success!
37. Get Connected with Me!
www.27StepstoFreedom.com
www.Facebook.com/WendyJMcClelland
www.Twitter.com/wendyweb47
http://www.linkedin.com/in/wendymcclelland
You can get your own copy of my book
“27 Steps to Freedom – What Learning
To Walk Again Taught Me About Success in
Business & Life” here
mybook.to/27Steps