2. Workshop Basics Ask questions Support each other Happy to answer questions at end/by email Have a good time! Help me keep to schedule
3. Ice Breaker – Join in Twitter Chat Follow us live on twitter – go to Twitter and enter the #getthebuzz in the search box Then use the tag in a tweet to say who you are and what you do – link to your website http://twitter.com/#search?q=%23getthebuzz Need to have an account – if not quickly set one up
4. Social Media:Good or Evil? “if we had the power to reverse one modern technology advance, it would be the one which allows people to broadcast an instant retaliation to any situation. We refer to the culture of Facebook, bebo, twittering etc....we have often heard locally...how many problems are caused by kneejerk reactions .....or when someone puts out a vicious or spiteful story” Arbroath Herald “an army of 200 volunteers has sprung up in Dundee to help people trapped in their own homes....in just a few days 900 people have signed up to Facebook page for updates and 200 made themselves ready to spring into action.” Dundee Courier
5. Objectives To understand ways to generate interest in your social media To increase followers and fanbase ways to manage your social media How best to use video content To be able to manage your content and accounts
6. Exercises: 1. Introductions – Your Profiles 2. Listening in – What are people saying about you? 3. Engaging in the conversations 4. Managing your conversations
7. It’s all about the conversation Who is talking about you How are you engaging? Publish content Comment, interact, respond Generate dialogue User content – get people to do the talking for you – advocates and evangelists
8. Why are you doing it? Generate traffic to your website Create awareness of your business Gain new business Promote your product or service Engage with customers/clients Get others to tell others about you
9. Getting it to go Viral Few overnight successes Work hard at it Present your content again and again Very few will just spread
11. Rules of Engagement Post Comment Take part Build relationships Don’t just push sales messages Be genuine Have your own style/voice Answer questions
12. Profile Check Exercise Information up to date Is all information complete Have you linked to website Added email address to page Pictures Profile picture up to date 100% linkedIn – can you get recommendations to complete profile Can others post to your wall
13. What are people saying about you? Google alerts – daily alerts http://www.google.com/alerts Google places – check reviews http://places.google.com/business Social Mention http://socialmention.com/search?q=activ+web+design&t=blogs
14. When to post Initially Facebook 1-2 times a day – monitor reactions Twitter – more regular Think about who you are targeting – people at work all day – post in evening Plan your posts at start of week
15. What to post Industry trends Top 10 .... Review products Helpful books Industry stats Pros and cons of.. List of Web based tools Myth buster Series of posts Picture X for beginners To do lists Price estimators Games Loan calculator Blog posts Content you already have on your website – share it, promote it Content you have found elsewhere – source to owner
16. Building your fans/followers – Start with your engagement Exercise: Using Facebook or Twitter find groups/pages of interest and join/follow – in your area of interest/expertise if possible Comment on the wall of some of these or tweet a direct message Like some posts Send some requests to friends and add a personal message
17. Generate action Respond promptly Thank your fans Suprise them now and then – go off topic Use the @ tag to put your name on their page – don’t over do it Facebook fans promotion/competition Start a discussion so the tabs not empty Ask clients for a review
18. Exercise: Manage your accounts Download Tweetdeck link all your accounts Exercise: Schedule a post to go out at 2pm today
19. Monitoring your activity Use your insights from Facebook Keep a check with google alerts and social mention Software – Social Sprout (cost) Monitor link clicking with google.gl Think no one is taking notice? Remember the 1-9-90 rule 90% are lurkers who never contribute 9% will contribute a little 1% contribute most
