Presentation about what makes communication inspire people, as well as the benefits of that for companies, with lots of examples. By Martin Montoya, Werner Iucksch and Luiz Mastropietro.

1. Inspiring
Communication
by:
Martin Montoya
Werner Iucksch
Luiz Mastropietro

2. invisibility
There are so many brands
and adverts today that the
consumer just prefer to
ignore almost all of them
(Source: Advertising Media Inter Center Website)

3. (Video #
1)
go to
www.estalo.org/?p=542
and watch all the videos
from this presentation
Courtesy Lowe

4. But what if instead of chaos, it was something
like this. Which side would you look at?

5. inspiring is not an option,
it’s a necessity
and it has to be
all the time.