The results from survey created to see how Kraft employees use social media.

1. Initial Report
Last Modified: 03/31/2011
1. Thank you for your time. This survey will help me better
understand your usage of Social Media and how Kraft could integrate
Social Media in the work place. Your responses are greatly
appreciated and will be used during my internship presentation. The
answers cannot be tracked and completing the entire survey is greatly
appreciated! Thanks!Please click next to begin the survey:
# Answer Response %
1 next 22 100%
Total 22 100%
Statistic Value
Min Value 1
Max Value 1
Mean 1.00
Variance 0.00
Standard Deviation 0.00
Total Responses 22
2. Social Media:Social media are media for social interaction, using
highly accessible and scalable communication techniques. Social
media is the use of web-based and mobile technologies to turn
communication into interactive dialogue. Examples: Facebook,
Twitter, Flickr, Blogs, YouTube, Kraft Portal, ect...
# Answer Response %
1 next 20 100%
Total 20 100%

2. Statistic Value
Min Value 1
Max Value 1
Mean 1.00
Variance 0.00
Standard Deviation 0.00
Total Responses 20
3. What is your current position at Kraft?
Text Response
ARIM
Kroger Customer Demand Planner
Management Development Associate
Market Trainer
Region Director of Retail
Region Vice President
Retail Customer Manager Wal-Mart
Retail Sales Manager
Sales Analyst
Sales Rep
sales rep
Sales Rep
sales rep.
SalesRep.
Sales Represenitive
Sales Representative
Sales Representative
Senior SSR
Senior SSR
sr
SR
SR

3. Statistic Value
Total Responses 22
4. How many years have you been working at Kraft?
# Answer Response %
1 0-5 11 50%
2 6-10 1 5%
3 11-15 4 18%
4 16+ 6 27%
Total 22 100%
Statistic Value
Min Value 1
Max Value 4
Mean 2.23
Variance 1.80
Standard Deviation 1.34
Total Responses 22
5. How old are you?
# Answer Response %
1 18-25 9 41%
2 26-34 3 14%
3 35-54 9 41%
4 55-64 1 5%
5 65 or over 0 0%
Total 22 100%
65 or over

4. Statistic Value
Min Value 1
Max Value 4
Mean 2.09
Variance 1.04
Standard Deviation 1.02
Total Responses 22
6. Do you own a smart phone?
# Answer Response %
1 Yes 15 68%
2 No 7 32%
Total 22 100%

5. Statistic Value
Min Value 1
Max Value 2
Mean 1.32
Variance 0.23
Standard Deviation 0.48
Total Responses 22
7. What forms of Social Media do you use? (Check all that apply)

6. # Answer Response %
1 Facebook 14 67%
2 Twitter 3 14%
3 Youtube 18 86%
4 Foursquare 0 0%
5 Blogs 1 5%
6 MySpace 2 10%
7 Flickr/Photobucket 0 0%
8 LinkedIn 11 52%
9 GoogleDocs/DropBox 3 14%
10 Pandora 11 52%
11 Other 4 19%
12 none 2 10%
Statistic Value
Min Value 1
Max Value 12
Total Responses 21

7. 8. What forms of social media do you use to help you be more
productive at work? or none?
Text Response
Some Apple Apps, like Numbers and Calendar
None
none
none
None
Currently, None.
None
None for work
Team sites and MyHR Online
none
email, text messages
None
Facebook, Google, Pandora, Text messaging
pandora
None at work
Blogs
None
none
None
Maybe a facebook or blog page page dedicated to our team alone to post ieas, successes, questions, etc.
Statistic Value
Total Responses 20

8. 9. Do you think social media could better your work?
# Answer Response %
1 Yes 8 38%
2 Maybe 9 43%
3 No 4 19%
Total 21 100%
Statistic Value
Min Value 1
Max Value 3
Mean 1.81
Variance 0.56
Standard Deviation 0.75
Total Responses 21

9. 10. Why?
Text Response
Gets me in touch with how people are communicating in today's business environment
APP FOR DELIVERY TIMES
comunication
They can be helpful, but also distracting. In field sales it can be annoying to have to be connected. Our
primary concern is the customer, but our peers can be helpful tools.
I am confident that there are ways that social networking would add value
I don't think social media will help us out in the sales field.
not relavent
more productive
My time is precious, I need to be the stores selling. Versus, wondering who going to intercept me.
It is a a quick, easy, and typically free. I feel we can communicate and share ideas across teams, regions,
and areas.
Being such a large company, using social media can't assist in faster and more efficient communication
while also reducing costs associated with travel.
can give you quick access or ideas to the latest bits of news and relevant topics related to a project or
presentation
Information flow
I don't think it has been used to its full potential in the work place
I believe social media can create more of a community and improve connectivity within teams.
Keep the lines of communication open between team members as our face to face time together is very
limited
Statistic Value
Total Responses 16
11. Please rank the following on how you would like social media to
be used in the work place, 1 being the most and 3 being the least.
# Answer 1 2 3 Responses
1 Connect with Coworkers while in the field or office 8 10 2 20
2 Organizational Purposes(i.e. fewer emails) 6 5 9 20
3 Sharing ideas and success in the field 6 5 9 20
Total 20 20 20 -

10. Statistic Connect with Coworkers while Organizational Purposes(i.e. Sharing ideas and
in the field or office fewer emails) success in the field
Min Value 1 1 1
Max Value 3 3 3
Mean 1.70 2.15 2.15
Variance 0.43 0.77 0.77
Standard
0.66 0.88 0.88
Deviation
Total
20 20 20
Responses
12. Do you follow Kraft on any of their social media sites? (facebook,
twitter, apps, ect...)
# Answer Response %
1 yes 11 52%
2 no 10 48%
Total 21 100%
Statistic Value
Min Value 1
Max Value 2
Mean 1.48
Variance 0.26
Standard Deviation 0.51
Total Responses 21

11. 13. Would you be more willing to use social media now that all
computers will be wireless at all times? (Gobi chip)
# Answer Response %
1 yes 15 71%
2 maybe 4 19%
3 no 2 10%
Total 21 100%
Statistic Value
Min Value 1
Max Value 3
Mean 1.38
Variance 0.45
Standard Deviation 0.67
Total Responses 21

12. 14. What ways would you like to connect more with your team?
Text Response
Daily selling successes
Text, phone
team building events
team events
Via computer in stores
timely communication
N/A
share ideas and information at a quite pace
updated info
N/A
Text, instant message (office communicator) and Facebook
display idea sharing, selling ideas, problem solving
Real time success and challenges in the field
Net Media
Some short of sharing and Idea and question answering network
Share ideas and improve relationships.
Selling strategies, successes
Statistic Value
Total Responses 17
15. How often do you go on the Kraft team sites per month? (days)
# Answer Min Value Max Value Average Value Standard Deviation
1 Yes 0 31 13.59 9.29

13. 16. What are you using the Kraft Team sites for?
Text Response
Sales Numbers, logos for presentations
New item launches, customer promotions
information gathering
information
selling and info
Selling tools is number 1, ad information and display plans, sometimes planograms
Maps, new items, new events
reports, planning
Reports and going to the Customer Business Teams Sites
Ad info , Team Activities ,Different Customers updates
retail inf0
Confirming Ad activity and updates
for information
POS, objectives, idea sharing, HR
Posting sales information, reasearching sales data, customer plans, etc.
Trackers, inventory info, best practices
reporting
Information that I can't find in my tablet
Reports/Information
Information.
Browsing
Statistic Value
Total Responses 21
17. To what extent do you agree with the following?
# Question Strongly Disagree Neither Agree Strongly Responses Mean
Disagree Agree nor Agree
Disagree
Would like to see
1 the team site 1 0 3 11 7 22 4.05
utilized more

14. Statistic Would like to see the team site utilized more
Min Value 1
Max Value 5
Mean 4.05
Variance 0.90
Standard Deviation 0.95
Total Responses 22