The complete overview of everything we\'ve been doing during our first 12 months of operation

1. W: www.westsydeconnection.com E: info@westsydeconnection.com P: 02 9560 1660 A: 441 New Canterbury Rd Dulwich Hill 2203 NSW

2. The Store
The Westsyde Connection (WC) shop front is located at 441
New Canterbury Rd Dulwich Hill.
Predominately a skateboard retailer the shop front also stocks
fashion labels, art and art supplies including aerosol paint.
The front window has high exposure to New Canterbury Rd
and holds periodic installations created by the brands we
stock and artists we support.
Brands WC Stock:
Amnesia Baker Independent
Modus Etnies Toy Machine
Spitfire Vox Matix
Etnies DVS Lakai
Supra Krew Adio
Koast Agung Venture
Blueprint Pig Vision
Obey Altamont Foundation
Es Flying Colours

3. Gallery/Studio
The Westsyde Connection Gallery and Studios are located within
the Westsyde Compound. The Gallery has multiple bays and can be
transformed for shows both large and small alike.
The shop front window display can also be utilised for small
exhibitions, general art display and/or sponsorship installations.
January Exhibition:
Pigeonboy Solo - Beards, Boards & Birds
February Exhibition:
Bennett - Business and Pleasure.
May Exhibitions:
Julie Doye - Blah Wars May 1
Thom Thorby-Lister - Solo Exhibition May 22
Hanging in-store:
Esjay Beastman VS Cuseo
Anton Benois
Krystle Wright
Pigeonboy
Thomas Thorby-Lister
Dina Raus
Jimmy Neilly
Lucas McGrath
Beastman
R-J Williams
Zoe Weber
Bennett

4. External Events
Since Westsyde opened we have conducted a number of external art
events to engage different audiences and expose them to our
artists and unique style.
2009 2010
Same Unique Formula Alisa Fedele ‘Honest’ EP
Hugo’s Lounge, Kings Cross Launch
August & September BB’s Bondi
Friday 23 April
Alisa Fedele Industry Night
Redbull Gallery, Alexandria King of Nothing
October. Series One Collection
Launch Party
Ambush Gallery, Waterloo Same Unique Formula @ Hugo
Thursday 13 May ’s Lounge,
Kings Cross
Alisa
F
Bond edele ‘Ho
i nest’ EP
Laun
ch @ BB
’s

5. External Events
Exhibition Wall Installation:
A portable wall instalation has recently added further dimension to
Westsyde Connection’s Art program.
It features nine meters of hanging space in a double bay setup.
The wall is perfect for spaces not configured to display artwork and
can be errected in a short time frame by a minimum of two people.
Bondi Beach NSW
Wall inst allation @ BB’s

6. Event Space
Here at Westsyde Connection we are in the unique position of
having access to a large space that can be utilised for events.
The space consists of a 450 sqm open cement area and
under cover space which houses a mini-ramp.
Past events include: Watch the Mixtape
One night at the Compound
Featuring - Bliss N Eso
Hell City Glamours
Mind Over Matter
377
1000 people attended this special invitation BYO event.
Beats, Rhymes, Backflips, Skateboarding & Aerosol
A collaborative event with Sydney Opera House to promote
the final weeks of the Tom Tom Crew performances at the
Opera House.
Featuring - Thom Thum
DJ Izm
Thundamentals
LC Beats
Hijak
Willow & Smiles

7. Legal Walls
Along with the event space available to us the Westsyde
Compound has ample legal wall space.
To date we have been graced by the artistic talent of
some of Australia’s leading aerosol artists and painters
including:
Beastman
Bridge
Phibs
Yok
Onion
SMC[3]
s-t-e-p-h
Max Berry
Numskull
Kill Pixie
Ed Woodley
WERS
0
January 201
W estsyde Wall

8. The Right Push
The Right Push all ages skateboard clinics have been put
together to teach the basics of skateboarding.
Run in the event space at Westsyde Connection, the clinics
are also available to be booked as apart of commuinty events
such as fete’s and open days.
Each program is co-ordinated by Nathan Ho and the coach’s
Team rider Alex Powel
are drawn from the Westsyde Connection skate team.
teaching the basics
The unique interchangeable obstacles allow all levels
of skateboarders to progress and improve their skills.
Obstacles include:
- 3 different sizes of flat boxes
- 3 Wedges
- Wall ride
- Flat bar
- 2-foot micro mini-ramp
e roll-in @
Equipment supplied: Taking on th
nnection
- Helmets Westsyde Co
- Knee Pads
- Elbow Pads
Stoked
- Fami
ly Fun Fa
ir 200
9

9. The Right Push
Thursday, April 1, 2010
To Whom it May Concern:
Recently, the Touched by Olivia Foundation opened our first outdoor, all
abilities playground "Livvi's Place" at the 3 rd annual Family Fun Fair. From
previous years support from the community, we are proud to have built the
attendance to over 15,000 people.
Westsyde Connection launched their The Right Push skateboard clinics on the
day, to fantastic feedback from local parents. We were impressed by their
team, who set up a large scale, flat course with some obstacles in a fairly
short time. They then took the children under their wing. Plenty of smiles on
faces as they learnt a trick or stood steady on the board! The Westsyde
ection
stsyde Conn
Connection team arranged the clinic at no cost to our Foundation, and were
extremely professional and courteous in all their dealings throughout the
day. It was a pleasure to have them part of the day's events. Wedge-flat- wedge @ We
I would not hesitate to recommend The Right Push to any
organisation or parent.
Yours sincerely,
Justine Perkins
Founding Director
Dropping in - Family Fun Fair
2009

10. Media
Website:
www.westsydeconnection.com
Social Media:
Facebook - 1265 Fans (May 2010)
Twitter
Myspace
Blogger
Youtube Double Page Spread
The Skateboarder’s Journal
Issue 14
Facebook is our number one tool to engage people on a daily Team rider Tom Snape cover
basis. shot & feature interview.
Monthly e-newsletter:
1100 recipients (April 2010)
Paid Advertising:
The Skateboarder’s Journal - Circulation 10,000 Nationally.
The Inner West Courier - Special event advertising.
Circulation 76,992 locally.
Demographic:
Westsyde Connection activities appeal to a range of age
groups. Widely speaking we engage an age spread of
5yrs - 50yrs old.
Target age groups:
Art
Retail
Events
5 15 25 35 45 55

11. Media
Editorial - Print:
Inner West Courier - The Brag - MX Newspaper -
21st January 2010, P.3 25th January 2010 17th February 2010, P.2
Editorial - Web:
watim.com
skateboard.com.au transfersnowboard.com

12. Event Partnership
Opportunities
Opportunities exist to partner with Westsyde Connection in an Sponsors involved in each event will receive the following:
on-going relationship to present:
Product placement
Monthly Art exhibitions Logo placement
Music events Access to talent
Video production Media Wall inclusion
Special events Access to event imagery
Paid advertising Media inclusion
Social media Advertising incorporation
The Right Push In-store promotion
Further sponsorship opportunities
All partnerships are tailored to suit the individual budgets and
needs of each organisation.

13. Contact
Westsyde Connection:
A: 441 New Canterbury Rd Dulwich Hill, NSW 2203
P: 02 9560 1660
E: info@westsydeconnection.com
W: www.westydeconnection.com
Nathan Ho
M: 0406 772 877 RJ Williams - Marketing, Art ma
nagement
E: nath@westydeconnection.com
R-J Williams
M: 0431 074 521
E: rj@westydeconnection.com
John Saulo
M: 0424 643 181
E: john@westsydeconnection.com
anager
ger, Retail m
John S
aulo Nathan Ho - Team Mana
- Art c
urator
, Publi
c relat
ions