Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

‘Recommended for You’: How Well Does Personalized Marketing Work?

15.621 visualizaciones

Publicado el

Anyone who shops regularly online has encountered recommender systems that point out one or two other products or pieces of content we might like, based on past purchases or other behavior. In two new papers, Wharton operations, information and decisions professor Kartik Hosanagar examined when recommender systems work well, and when they don’t, and whether certain types of products tend to do particularly well when included in such systems. He also looked at how recommender systems interact with other features designed to drive purchases, such as customer reviews. More: http://knlg.net/1NwTohV

Both “People Who Liked This Study Also Liked”: An Empirical Investigation of the Impact of Recommender Systems on Sales Volume and Diversity,” and “When Do Recommender Systems Work The Best? The Moderating Effects Of Product Attributes And Consumer Reviews On Recommender Performance,” were co-authored by Hosanagar and Carnegie Mellon business analytics professor Dokyun Lee.

Hosanagar recently sat down with Knowledge@Wharton to discuss what his research reveals about when we’re most likely to be influenced by those clever algorithms and how these systems are changing the way we discover new products.

Publicado en: Marketing, Venta al por menor
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/tay8n2d } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/tay8n2d } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/tay8n2d } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/tay8n2d } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/tay8n2d } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/tay8n2d } ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • 12 Signs From The Universe When You Are On The...  http://ishbv.com/manifmagic/pdf
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sex in your area is here: www.bit.ly/sexinarea
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If you want a girl to "chase" you, then you have to use the right "bait". We discovered 4 specific things that FORCE a girl to chase after you and try to win YOU over. copy and visiting... ■■■ http://ishbv.com/unlockher/pdf
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Dating for everyone is here: www.bit.ly/2AJerkH
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

×