Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Why Your Business Really Is Only as Valuable as Your Customers

20.320 visualizaciones

Publicado el

Many businesses will say that their customers are their most valuable assets, but few understand how true that is — or how accurately a measurement of customer-based value can price their whole enterprise.

In their new paper, “Valuing Subscription-based Businesses Using Publicly Disclosed Customer Data,” Wharton marketing professor Peter Fader and Wharton doctoral candidate Daniel McCarthy, along with professor Bruce Hardie of the London Business School, successfully built a model that allowed them to do just that — with formulas that concretely link the value of a business’s customers to the overall value of the firm. Fader and McCarthy recently spoke with Knowledge@Wharton about how their work can help corporate finance folks and retail investors alike, why they are making their models public, and why all customers are most decidedly not created equal. More: http://knlg.net/1JC5tHt

  • Get new Products available worldwide: https://saidbenrida.blogspot.com/ https://saidbenrida-best.blogspot.com/ https://saidbenrida-opp.blogspot.com/ https://saidbenrida-recommended.blogspot.com/ https://saidbenrida-trusted.blogspot.com/ https://trusted-saidbenrida.blogspot.com/ http://www.saidbenrida.ws/ https://ewallet-worldwide.tumblr.com/ https://concsaid.blogspot.com/ https://copsaid.blogspot.com/ https://domasaid.blogspot.com/ https://hostsaid.blogspot.com/ https://paysaid.blogspot.com/ https://wsmoney.blogspot.com/
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • High paying Twitter jobs? $25 per hour, start immediately ■■■ http://t.cn/AieXiXbg
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Are you literally FEEDING your diabetes putting this one "health" food on your dinner plate? This is important. You must stop eating this food today or you could be doubling the speed at which your diabetes progresses... ●●● https://tinyurl.com/y2956vb5
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If there's a nicer guy in the tipping industry I'm yet to meet them. Glad you let me buy you a pint the other week too. Absolutely the least I could have done. Looking forward to turning this up a notch once I hit £20k banked. ★★★ http://t.cn/A6vAMkWt
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

×