During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
3. Having technical difficulties?
• Use the Q&A dialog box to let us
know.
• If we can’t help you call Citrix at 888-
259-8414 for technical support.
• Or you can chat with a Citrix
representative at
www.citrixgcs.com/chat.
To submit questions during the webinar,
use the Q & A chat box.
Everyone will receive a link to a recording of
the presentation and a copy of the slide
deck within 1 - 2 business days.
Mike Piersa
Vice President of Sales
mpiersa@whatcounts.com
TODAY’S SPEAKER
6. EMAIL NEWSLETTERS
Why should you send them?
A study of 940 global executives found email newsletters trumped the
Internet and mobile apps as a source of news (Quartz).
Email’s ROI is on average 28.5 % (DMA).
91% of U.S. adults say they like getting promotional emails from
companies they do business with. Of those, 86% would like monthly emails
and 61% would like them at least weekly.
7. 81% increase in click through rates
72% increase in open rates
41% of consumers buy more
70% of brands fail personalize emails
Source: Marketing Sherpa and MyBuys Consumer Study
WHY PERSONALIZATION?
19. • If gender = male then display
article male ad
• If mobile device = iphone then
display article_Iphone app
• If CLTV < than $100, then display
article Best Customer offer
DYNAMIC STATEMENTS AD NETWORKS
• LiveIntent, Double Click, etc.
EMAIL MONETIZATION
20. • Subscription Renewals
If subscription_exp_date = < 30
days, then display article_renew
• Subscription Cross-Sell
If digital_subscription = null and
brand_subscription = 1, then
display article_digital_sub_promo
• Subscription Upsell
If brand_subscription = 0, then
display article_brand_sub_promo
DYNAMIC CONTENT
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35. UPCOMING EVENTS…
IRCE | June 2- 5
Chicago, IL
HITEC | June 15-18
Austin, TX
Webinar: Reclaim Revenue:
How to Create Effective
Abandoned Cart Campaigns
36. WHATCOUNTS
www.whatcounts.com
Check out our platform
TUESDAY TOUR (every Tuesday)
• 2pm EST
• 30 Min overview
AGENTS OF EMAIL
www.agentsofemail.com
Let’s start a conversation
Lifecycle Email Gap Analysis
• Audit of existing campaigns
• Recommendations for optimization
CONTACT US
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