Oakley Social Media Campaign

3. By: Mel Marcelo

4. Share of Voice
L Social Connectivity
O Recommend & Review
Y Social Mentions
A
L Oakley
T Lifestyle
Y

5. www.facebook.com/oakley
www.twitter.com/oakley
26,700 Followers
28,000 Following

6. I I
N Social Mention N
C Followers C
R R
E Fans E
A Social Connectivity A
S Online Community S
E E

7. AdWords
•Oakley •Accessories
•Sunglasses •Apparel
•Polarized •Iridium
Blogging SEO’s
•Google
•Designer Blog •Yahoo
•New at Oakley •Bing

8. How You Wear Your
OAKLEY
Upload
Share
Comment

9. •Track Comments •Organize Data
•Post Frequency •Top Referring Sites
•Keyword Efficiency •AdWord Efficiency
•Evaluate Impressions •Traffic Analysis

10. Social Media Team
20% Twitter
15%
YouTube
15%
Facebook
20%
AdWords
20%