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Examples of Liking Tupperware Home Creating a Culture of UX

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Examples of Liking
Tupperware Home Parties – hostess sells to
their friends rather than unknown salesperson
“Endless chain” method – name of friend “who
suggested I call you”
“Mirror and match” – more likely to help people
who dress like us
Flattery produces greater compliance

Whitney Hess | @whitneyhess

Publicado en: Empresariales, Tecnología
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