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The opportunities of the circular economy

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A presentation about the upcycle or the circular economy, what are the opportunities offered by this new paradygm ?

Publicado en: Empresariales, Tecnología

The opportunities of the circular economy

  1. 1. The opportunities of the circular economy What’stheCircularEconomy/EllenMacArthurFondation
  2. 2. Why do we change the way we design things?
  3. 3. In the world, we used an Eiffel tower of metal every 3 minutes. Source : P. Bihouix & B. de Quillebon, Quel avenir pour les métaux ? Éditions Sciences Paris 2013.
  4. 4. An Olympic pool of cement is used every 15 seconds. Source : PC Alcin & S. Mindness, Écostructures en béton, Comment diminuer l’emprunte carbone des bâtiments ? Eyrolles Paris 2013.
  5. 5. If we continue the same way, no beach in the world will have any sand in less than 20 years.
  6. 6. Less than 5 years left to save corals
  7. 7. In France, 345 millions tons of waste are produced each year, come from building industry+ 70%
  8. 8. We must change our ways of thinking and designing
  9. 9. Do you know the « green economy » ?
  10. 10. always more expensive
  11. 11. always more expensive depends on subsidies
  12. 12. it tries to lower the negative impacts
  13. 13. to pollule less
  14. 14. to use less resources
  15. 15. but does not compensate the rebounce effect Less consuming car Lower oil cost Bigger travels
  16. 16. or the western way of life Apple Store, Shangaï
  17. 17. or the generated waste…
  18. 18. This economy is linear EXTRACT MAKE PUT TOGETHER PIECES PUT TOGETHER PRODUCTS SELL & DELIVER RAW MATERIALS USE HOUSEHOLD WASTE INDUSTRIAL WASTE
  19. 19. and does not integrate the limited resources on our planet
  20. 20. Let’s stop doing less bad… Photo:OleUkena
  21. 21. …by doing good.
  22. 22. « The view that negative impacts are an inevitable consequence of development has blinded us to the obvious. We could design development to increase the size, health and resilience of natural systems, while improving human health and life quality.»
  23. 23. Waste does not exist in nature
  24. 24. nature reuse each nutrient
  25. 25. Why don’t we do the same?
  26. 26. by adopting a circular economy EXTRACT RAW MATERIALS USE MAKE SELL & DELIVER REUSE REPAIR REMAKE PRODUCT RECYCLING PUT TOGETHER PIECES PUT TOGETHER PRODUCTS
  27. 27. where there is no more waste only materials or nutrients Photo:OleUkenaArnaudMaurer/Wood’n’theGang
  28. 28. where innovation is truly smart Viability ( b u s i n e s s ) Circularity ( e n v i r o n m e n t ) Smart Des ign Feasibility ( t e c h n o l o g i e s ) Desirability ( h u m a n )
  29. 29. where we apply life principles
  30. 30. where we apply life principles
  31. 31. where we apply life principles
  32. 32. « Picking up and reclaiming the scrap left over after production is a public service, but planning so there will be no scrap is a higher public service. »
  33. 33. HenryFord Great Today and Greater Future, 1926
  34. 34. Like revenues and costs, impacts are defined at the design stage.
  35. 35. The circular economy offers a great opportunity window. Photo:TreamussurDeviantArt
  36. 36. economic creation of shared value new business models The circular economy opportunities
  37. 37. economic creation of shared value new business models environnemental ressource optimisation no more waste The circular economy opportunities
  38. 38. economic creation of shared value new business models social new activities new jobs environnemental ressource optimisation no more waste The circular economy opportunities
  39. 39. Available on circulab.eu Download the board
  40. 40. Let’s activate the circular economy Brieuc Saffré brieuc@wiithaa.com

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