MOBILE --------------------- Initially email newsletters
were unreadable on mobile devices. Starting from scratch, they rebuilt everything and the strategy paid off: Now more than 80% of BuzzFeed readers are accessing content from their phones.

TRAFFIC --------------------- Email traffic emerged
as one of the top five referrers for the BuzzFeed website. While they accumulated over 1 million email subscribers in 2014 alone, they expect 2015 to be far higher.

LOVE YOUR USERS --------------------- People
are protective over their in-boxes. Put as much effort into your newsletter strategy as you do designing your home page or creating new business cards.

EXCELLENCE --------------------- Focus on GREAT,
not good content. It may be the most important business decision you ever make.