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DIGITAL & VIRAL MARKETING CREATING   BUZZ IVENT PROJECT
FACTS
ONLY  18%  OF TV ADS  GENERATE POSITIVE ROI
84%  OF  B2B CAMPAIGNS RESULTED IN LOWER SALES
100%  INCREASE IN AD SPENDING  JUST TO ADD 1% - 2% IN SALES
ONLY  14%  TRUST ADS
69 %   INTERESTED IN AD BLOCKING TECHNOLOGIES
TRADITIONAL MARKETING & ADVERTISING NOT …
EXPERIENCE RULES
NOT ADS  BUT  PEOPLE WE TRUST
LAW OF FEW 10% INFLUENCE  PURCHASING BEHAVIOR OF OTHER  90%
91%  LIKELY TO BUY ON RECOMMENDATION
SO LET …. Make the message  RELEVANT Spread the info  WIDELY K.I.S.S
Let customer  EXPERIENCED WHAT’S HOT WHAT’S ATTRACTIVE
3 KEY QUESTIONS: REASON TO BELIEVE REASON TO BUY REASON TO REMEMBER
CUSTOMER TRUST   BUSINESS GROWTH
OUR SOLUTION: EVENT MINING TOOLS
WHICH MEANS: ONLINE EVENT APPLICATION MOBILE SOLUTION GAMING ADS VIRAL MARKETING DIGITAL MARKETING
WHY
CUSTOMER KNOW NETWORK A NETWORK B NODE TRUSTED CHANNEL BY SPREAD BUZZ
C2C  CONVERSATION CUSTOMER TRUST
THROUGH  INNOVATORS EARLY ADOPTERS CUSTOMER BUY
CORRELATION BETWEEN NETWORK HUBS AND EARLY ADOPTERS.
EACH CUSTOMER HAVE THEIR OWN NETWORK
Interests  hobbies  beliefs  age  gender  social class  ethnicity  religion  values  politics  geography  education  occupation  EVENTS CONNECT THEM
AVERAGE PERSON HAS … 11 TO 12 INTIMATE CONTACTS 150 SOCIAL CONTACTS 500 TO 1,500  WEAK TIES
A NETWORK OF 100 PEOPLE =  4,950  POSSIBLE LINKS Six degrees of separation concept (a/k/a small world phenomenon) LINKS FUEL DIFFISUION A NETWORK OF 1,000 PEOPLE =  500,000  POSSIBLE LINKS
CUSTOMER  REMEMBER CAUSE THEY ‘RE REMINDED
HOW
LEAPFROGGING TECHNIQUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Justin Kirby, & Paul Marsden (2006).  Connected marketing .  Oxford, UK:  Butterworth-Heinemann. 198 YouTube Aqua Teen Buzz Oven Bree
WIDGET & BLIDGET
Social media  describes the  online  technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself.  Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as  blogs ,  message boards ,  podcasts ,  wikis , and  vlogs  to allow users to interact. Source: Wikipedia WE  CONNECTED  TO SOCIAL MEDIA
GOT STICKED  WE  STICKED  WITH BLOGS… 70 million blogs in just 4 years.  120K blogs being added each day. THROUGH EMBED CODE
STIMULATING DISCUSSION PROMO EVENT REDUCED PRICING FREEWARE GAME DEMO TRIAL BETA W E DO  SEEDING IN 4RUMS  THROUGH EMBED CODE
EMBED CODE ??? It is a code  used to plug  a document such as a picture, song or video into  another document  such as a forum, or a website
EASY TO USE EASY TO FIND EASY TO REMEMBER EASY TO INTERACTIVE EMBED CODE
EMBED CODE Personalize The website
Got mobile-ed
WHAT BENEFIT
WE ARE SUPPORTERS
WE ARE EVERWHERE!!!
WE HAVE DATABASE “ Worldwide over 350 billion text messages, are exchanged across the world’s mobile networks every month”
WE HAVE INSIGHTS
CLIENTS PAY FOR THIS
GOT INTERESTED?
CONTACT: [email_address]
Basic Concept Of Idee

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