The document discusses transforming data management to the cloud. It describes how Oracle's database cloud services provide complete data management across multiple data types at any scale both on-premises and in the cloud. It highlights how the cloud offers lower costs through pay-as-you-go pricing and lower operational expenses, as well as increased agility through rapid provisioning and elastic scaling. Oracle 12c and new features in 12c Release 2 provide database consolidation, isolation at scale, and online operations for pluggable databases in the cloud.