Werner Vogels focused his 15 minute presentation on how the cloud and lean principles provide advantages for enterprises, not just startups. HRH Prince Constantijn discussed how the EU is trying to adapt regulations to help entrepreneurs through creativity, innovation and growth, but change is needed since the future is unknown. Andrew Keen's book claims social networks don't satisfy real individual needs for privacy and secrecy. Alex Huot discussed the athletes hub created for the 2012 London Olympics to better connect athletes and fans online through discovery, sharing and engagement. Mark Randall discussed how solo brainstorming is more effective for creativity than group efforts. Steve Keil talked about how big businesses stifle innovation and motivation through culture and hierarchy. Jonathan Mac

1. Werner Vogels
(CTO Amazon)
In his 15 min. CXO Summit
presentation focussed on
‘cloud’ and ‘lean’ and how
this is also an advantage for
enterprises, not only start-
Text
Text ups

2. HRH Prince
Constantijn van
Oranje
Focussed his CXO Summit
presentation on how EU is trying
to adjust and adapt regulation in
order to help entrepreneurs. To
nurture creativity, innovation
and growth. But, he also
admitted, we need to change to
do so. Since we do not know how,
we need to connect to them to
find out.

3. Andrew Keen
On his book Digital Vertigo. He
claims web 3.0 is a ‘set up’ That this
new Social Network that we live in,
where real and digital merge really
what we as individual crave for?
Real individuals have a right to
privacy and secrecy, this is
something that is critical to the
human condition

4. Alex Huot
on communication and social media
at the 2012 London Olympics.
An Atlethes hub was created to
easier connect atlethes and fans
online. To create a platform for fan
and sports, to connect, communicate
and listen to eachother. The platform
works with a discover, find, earn
principle.

5. Mark Randall
Can we make us more creative?
We can reach across networks,
across domains to find a different
angle, to think out of the box. We
can connect all the creative minds
on earth. But still , we are unique,
and even though we think that
doing things togehter such as
brainstorming is more effective, it
is actually proven that solo
storming is far more effective as it
comes to creativity

6. Steve Keil
Talks about how big
businesses kill innovation,
and motivation. Employer
happiness is something that
every company needs in
order to innovate and grow.
Culture and hierarchy needs
to change in order to do so.

7. Jonathan
MacDonald
The future of Humanity
is what we design it to
be. We own our privacy
and our information, is
that information now
worth something? Can
we trade it? We belief,
have passion,
technology emplifies
this. We can use that!

8. Alan Cooper
Software is a tranformation
tool. If you can imagine it, you
can build it. The cost equasion
as dropped out.

9. Ross Dawson
Tapping the minds of many.
Consider that there are more
creative minds outside your
Text company. Crowds should be
in the businessmodel of your
company.

10. Robert Scoble
Our future? Although on the
freaky line... we are living it
already. All knowing systems to
enhance our everyday routine

11. All these Sketchnotes are made at The Next Web
2012 conference using my iPad
@wilg
Esther Gons
wilgengebroed.nl