Vodafone Ue The Making Off The 360 Ui
•
14 likes•832 views
Presentation as part of the Barcelona Design Week conference 2009, “Design history of creating Vodafone 360”. Willem Boijens, Senior User Experience Manager of Vodafone and German Leon, User Experience Manager of Vodafone, Düsseldorf
Recommended
More Related Content
Similar to Vodafone Ue The Making Off The 360 Ui
Similar to Vodafone Ue The Making Off The 360 Ui (20)
More from Willem JH Boijens
Recently uploaded
Recently uploaded (20)
Vodafone Ue The Making Off The 360 Ui
- 1. BCN Design week Mobile Design Session, Thursday October 29th. Willem Boijens and German Leon, Concept Lead experience designers in Vodafone User Experience will take the audience through the design story of creating a breakthrough user experience for the company’s latest global consumer proposition, Vodafone 360. They started their collaboration in 2006, working in a small team developing future experience scenarios, ideating use cases, devices and user interfaces in the Dusseldorf offices. Trying to translate the company strategy into a design vision for future products and services. Initially creating a buzz showing a ‘Me’ centric communication client to their executive management at an off-site meeting. Providing confidence for the business to play a role in the experience economy based on it’s own design equity going forward. With growing support and appreciation from top-level execs in the company they shaped their ideas further. To finally develop a full fledged connected and alive experience concept. Featuring novel spatial paradigms to navigate through your personal network and events. They will demonstrate the experience prototypes that brought the ideas to live in a realistic and credible way early on in the process. Evidencing how the power of imagination and actual experience builds can be instrumental for a business throughout the journey from initial idea towards commercial implementation.
- 2. THE MAKING OF 360
- 3. A design story Willem Boijens & German Leon
- 5. German Leon
- 6. We will be the communications leader in an increasingly connected world
- 11. +491743003356
- 15. NOW
- 16. UI model, UECD, 2007 CONTENT Everything's that’s available Stuff I could like Shared stuff MY STUFF 1 year ago 1 month ago 1 week ago SPACE HERE NOW TIME My neighborhood My city FRIENDS The world Colleagues People I’ve met Others like me PEOPLE
- 17. The beginning of 360 From Concept to reality
- 18. ...and here comes everybody
- 19. Time was the clue Time based concept for 5 way navigation devices
- 20. Breaking the list paradigm Waterfall of meshed people and communications
- 21. But wait what about Me
- 23. I’m the center of my universe
- 24. The 3 key areas of the experience
- 26. I'm the center of My address book
- 29. The web vision
- 31. and …than Prototype it
- 32. The challenges
- 34. Finally thanks to a wide team and talented people in VIS, and several months later
- 37. What the media thinks "The Vodafone 360 experience with optimized handsets is a worthy challenger to the iPhone experience. That’s no small point; this is the first time a mobile operator has created an experience which can even light a candle to the iPhone standard of excellence."
- 38. Please join us for a design conversation, tonight, 20:30, at the Mies van der Rohe Pavillion
- 39. Thank you