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The common perception of alchemists is that they were pseudo-scientists, who attempted to turn lead into gold, believing that the universe was composed of the four elements of earth, water, fire, air, and spent most of their time concocting miraculous remedies, poisons, and magic potions.
Most alchemists were well-meaning and intelligent men and distinguished scientists, such as Isaac Newton and Robert Boyle. These innovators attempted to explore the nature of chemical substances and processes. They had to rely on experimentation, traditional know-how, rules of thumb and speculative thought in their attempts to uncover the mysteries of the physical universe.
At the same time, it was clear to the alchemists that "something" was generally being conserved in chemical processes, even in the most dramatic changes of physical state and appearance; that is, that substances contained some "principles" that could be hidden under many outer forms, and revealed by proper manipulation. Throughout the history of the discipline, alchemists struggled to understand the nature of these principles, and find some order and sense in the results of their chemical experiments—which were often undermined by impure or poorly characterized reagents, the lack of quantitative measurements, and confusing and inconsistent nomenclature.
From the Golden Circle from Simon Sinek
In 2001 Apple launched its iconic iPod brand of portable media player. The device works in conjunction with iTunes software that enables users to transfer music and other content from the iPod to a computer. The software also provides a seamless connectionto Apple’s online store so users can purchase and download content.
This potent combination of device, software, and online store quickly disrupted the music industry and gave Apple a dominant market position. Yet Apple wa
not the first company to bring a portable media playerto market. Competitors such as Diamond Multimedia, with its Rio brand of portable media players, were successful until they were outpaced by Apple.
Example: Apple iPod/iTunes Business Model
How did Apple achieve such dominance? Because it competed with a better business model. On the onehand it offered users a seamless music experience by
combining its distinctively designed iPod devices with iTunes software and the iTunes online store. Apple’s Value Proposition is to allow customers to easily
search, buy, and enjoy digital music. On the other hand, to make this Value Proposition possible, Apple had to negotiate deals with all the major record companies to create the world’s largest online music library.
The twist? Apple earns most of its music-related revenues from selling iPods, while using integration with the online music store to protect itself from
Halo3: on-line game, gratis op het internet zetten en via social media laten
Weten dat het gratis is. Binnen 3 maanden tijd 500.000 spelers.
Toen kwamen ze met een upgrade á $20. De nieuwe economie.
Eerst verbinding maken, DAN zaken doen.