Will Hambly

88 Seguidores

4 SlideShares 88 Seguidores 240 Siguiendos

• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels. Over the last two and a half years, my focus, responsibilities, and accomplishments include the following: • Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue • Customer acquisition (in 22 languages and in over 200 countries) • Customer retention and activation of existing advertisers • Customer-centric product roadmap development and new feature validation • Content generation for scalable communication an...

linkedin linkedin ads ppc sponsored updates mobile sem social marketing content marketing content strategy inbound inbound marketing b2b marketing and advertising social advertising display cpc

Actividad
Acerca de

Will Hambly

Presentaciones

LinkedIn Ads Playbook

LinkedIn Ads Optimization Guide

LinkedIn Ads Best Practices

Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 Presentation

Recomendaciones

Surviving SXSW 2014: 14 Tips from Sophisticated Marketers