Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.
3. “The events industry has a reputation for being
slow on the uptake when it comes
to new technology”
TECHFEST 2015
4. A recent report from Events Are Great Britain states that the UK’s
event industry contributes £39.1 billion to the UK’s economy
• Conferences and meetings – £19.9 billion
• Exhibitions and trade fairs – £11 billion
• Sporting events – £2.3 billion
• Music events – £1.3 billion
• Incentive travel and performance improvement – £1.2 billion
• Corporate hospitality and corporate events – £1.2 billion
• Outdoor events – £1.1 billion
• Festivals and cultural events – £1.1 billion
TECHFEST 2015
5. The festival and experiential industries are at the
forefront of embracing event tech & enhancing the
customer experience
TECHFEST 2015
17. • 1 in 10 people attended a festival in
2014, with an even higher rate for
millennials at 1 in 5.
• 75% of the social conversation
surrounding festivals is from millennials
aged 17 -34
TECHFEST 2015SO WHY CAN’T WE?
20. • Know your audience
• Adoption of tech more evident in last few years
• There are pitfalls if not properly planned
• Increased revenue streams
• Adoption & proper integration enhances CX
So...
• Follow developments in the festival and experiential industries
• Build your tech developer network
• Use experts to ensure full and successful integration
• Look to sponsors & brand partners for support
TECHFEST 2015KEY LEARNING