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AAAS 2014: How the Web Changes Collaboration

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AAAS 2014: How the Web Changes Collaboration

  1. 1. Social Tools for Serious Science William Gunn, Ph.D. Head of Academic Outreach Mendeley @mrgunn
  2. 2. Enabling Collaboration in a Networked World • The Web is transformative • Modern research requires collaboration • Networks, not destinations
  3. 3. A historical perspective https://secure.flickr.com/photos/photophilde/3553606749/
  4. 4. Change and Disruption • The music industry was first • futile resistance • worst fears not confirmed • providing a product very many people want is in fact quite sustainable • The Web changed discovery and delivery
  5. 5. More Change and Disruption • Blogging changed how we communicated • Professional media organizations still exist • A service that gives people what they want is a quite sustainable business model • The Web changed engagement
  6. 6. Authors Publishers Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph publishing." new media & society 15.3 (2013): 359-378. Printers Shippers Booksellers Readers
  7. 7. Authors Publishers Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph publishing." new media & society 15.3 (2013): 359-378. Printers Shippers Booksellers Readers 1770
  8. 8. Readers Internet Authors
  9. 9. Social Networks Opportunities for discovery Opportunities for building relationships
  10. 10. Adams, Jonathan. "Collaborations: the fourth age of research." Nature 497.7451 (2013): 557-560.
  11. 11. King, Christopher (2012) Thomson Reuters Annual Report http://ar.thomsonreuters.com/_files/pdf/MultiauthorPapers_ChrisKing.pdf
  12. 12. • The Web is being underutilized in research • research increasingly requires more collaboration. https://secure.flickr.com/photos/stuckincustoms/211239773/
  13. 13. From consumer to provider • Can we bring tools and user experience from other parts of the web to scholarly communication? • People expect to easily share and discover music and photos, why not academic papers? https://secure.flickr.com/photos/psd/2731067095/
  14. 14. Leveraging the Web requires an open infrastructure • HTML: open standard • TCP/IP: open standard • Wordpress: open source, open API • Twitter: open source, open API • Google Scholar: Not open • Facebook: Not open
  15. 15. Networks, not destinations • Not a website for scientists • Scientists, on the web
  16. 16. ...and aggregates research data in the cloud Install Mendeley Desktop Mendeley extracts research data… Collecting rich signals from domain experts.
  17. 17. Read papers + keep track of notes 470M documents
  18. 18. Connecting researchers Search Read Annotate Organize Import Write
  19. 19. 2.7M researchers
  20. 20. 300K collaborative groups
  21. 21. New forms of discovery • Mendeley Suggest – personalized recommendations based on reading history • related articles – relatedness based on document similarity • recommender frameworks – implement recommendations as a service • third-party recommender services – serve niche audiences
  22. 22. We are publishing this data to the LOD cloud http://code-research.eu/
  23. 23. What would people build if they could get the data? • Impact Story – get credit for all your work • PLOS ALM – article-level metrics for papers • Plum Analytics – bespoke analytics for libraries • Altmetric.com – altmetrics for publishers. (from Digital Science/NPG)
  24. 24. https://secure.flickr.com/photos/jurvetson/2798315677
  25. 25. www.mendeley.com william.gunn@mendeley.com @mrgunn

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