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Beyond the Impact Factor: Getting your 
research noticed in the algorithmic era. 
William Gunn, Ph.D. 
Head of Academic Ou...
Writing for Robots
So how does search work, anyways? 
• Results have to be ranked somehow 
• Google’s closely guarded secret sauce is 
how th...
It means a lot to some
Discovery 
• Finding things when you don’t know what 
to search for 
• Finding things without searching at all 
• Finding ...
Discovery requires connections
Open Access papers are cited & 
read more! 
• People who otherwise wouldn’t have seen 
an article can now read it & cite i...
ReaderMeter.org
REPUTATION METRICS
Today… 
•Over 1,000,000 people are using Mendeley 
•Over 120M papers have been uploaded 
•Over 1000 API keys have been giv...
1,000,000 people are using Mendeley! 
University of Cambridge 
Stanford University 
MIT 
Imperial College London 
Universi...
[1] Online experimental peer review of the “Arsenic Life” paper that 
recently appeared in Science: 
http://rrresearch.fie...
“All the time we are very 
conscious of the huge challenges 
that human society has now – 
curing cancer, understanding 
t...
www.mendeley.com
OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era
OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era
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OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era

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OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era

  1. 1. Beyond the Impact Factor: Getting your research noticed in the algorithmic era. William Gunn, Ph.D. Head of Academic Outreach twitter: @mrgunn
  2. 2. Writing for Robots
  3. 3. So how does search work, anyways? • Results have to be ranked somehow • Google’s closely guarded secret sauce is how they rank results. • It means millions to companies to be in the top 3 links. • How much does it mean to a researcher?
  4. 4. It means a lot to some
  5. 5. Discovery • Finding things when you don’t know what to search for • Finding things without searching at all • Finding things related conceptually • This requires reading implicit preference information • collaborative filtering
  6. 6. Discovery requires connections
  7. 7. Open Access papers are cited & read more! • People who otherwise wouldn’t have seen an article can now read it & cite it! • Readership & citations start accumulating earlier. • 75% of readers of Pubmed Central papers are non-institutional • In Mendeley’s catalog, OA papers can have up to 10x the readership. http://www.istl.org/10-winter/article2.html
  8. 8. ReaderMeter.org
  9. 9. REPUTATION METRICS
  10. 10. Today… •Over 1,000,000 people are using Mendeley •Over 120M papers have been uploaded •Over 1000 API keys have been given to developers
  11. 11. 1,000,000 people are using Mendeley! University of Cambridge Stanford University MIT Imperial College London University of Oxford Harvard University University of Michigan University College London University of California at Berkeley Sao Paulo University University of Edinburgh Cornell University Princeton University RWTH Aachen Columbia University Max Planck Society University of Cologne Yale University University of Wisconsin University of Florida
  12. 12. [1] Online experimental peer review of the “Arsenic Life” paper that recently appeared in Science: http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria- nasas.html [2] Open Science is a Research Accelerator, M. Woelfle, P. Olliaro and M. H. Todd, Nature Chemistry 2011, 3, 745-748. http://www.nature.com/nchem/journal/v3/n10/full/nchem.1149.html PLoS ONE ALM API: http://api.plos.org/alm/examples/ Mendeley’s API: http://dev.mendeley.com
  13. 13. “All the time we are very conscious of the huge challenges that human society has now – curing cancer, understanding the brain for Alzheimer‘s [...]. But a lot of the state of knowledge of the human race is sitting in the scientists’ computers, and is currently not shared […] We need to get it unlocked so we can tackle those huge problems.“
  14. 14. www.mendeley.com

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