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Beyond the Impact Factor: Getting your
research noticed in the algorithmic era.
William Gunn, Ph.D.
Head of Academic Outreach
Writing for Robots
So how does search work, anyways?
• Results have to be ranked somehow
• Google’s closely guarded secret sauce is
how they rank results.
• It means millions to companies to be in
the top 3 links.
• How much does it mean to a researcher?
It means a lot to some
• Finding things when you don’t know what
to search for
• Finding things without searching at all
• Finding things related conceptually
• This requires reading implicit preference
• collaborative filtering
Discovery requires connections
Open Access papers are cited &
• People who otherwise wouldn’t have seen
an article can now read it & cite it!
• Readership & citations start accumulating
• 75% of readers of Pubmed Central papers
• In Mendeley’s catalog, OA papers can have
up to 10x the readership.
•Over 1,000,000 people are using Mendeley
•Over 120M papers have been uploaded
•Over 1000 API keys have been given to
1,000,000 people are using Mendeley!
University of Cambridge
Imperial College London
University of Oxford
University of Michigan
University College London
University of California at Berkeley
Sao Paulo University
University of Edinburgh
Max Planck Society
University of Cologne
University of Wisconsin
University of Florida
 Online experimental peer review of the “Arsenic Life” paper that
recently appeared in Science:
 Open Science is a Research Accelerator, M. Woelfle, P. Olliaro and
M. H. Todd, Nature Chemistry 2011, 3, 745-748.
PLoS ONE ALM API: http://api.plos.org/alm/examples/
Mendeley’s API: http://dev.mendeley.com
“All the time we are very
conscious of the huge challenges
that human society has now –
curing cancer, understanding
the brain for Alzheimer‘s [...].
But a lot of the state of knowledge
of the human race is sitting in the
scientists’ computers, and is
currently not shared […] We need
to get it unlocked so we can tackle
those huge problems.“