Led a good discussion regarding Digital Marketing with a SRO crowd at FSU\'s College of Business

1. Dean’s Speaker Series “Marketing in the Digital Age” January 28th, 2010 Will Rose

3. Digital Marketing –SEO/SEM, eCommerce, Direct Email, Mobile

5. B.S. Marketing 1986 M.B.A. 1990 Education

6. Work Experience 86-89 Quaker Oats Company Sales 90-95 Duracell Battery Company Sales/Training/Operations 96-98 Rostra Precision Controls Sales/Marketing 99-03 Emerson Electric – ClosetMaid Marketing 04-06 Emerson Electric – Knaack Marketing 06-07 idimension Marketing 08 Consulting Marketing/Operations 09 Catalina Marketing Marketing

8. Direct Mail

9. TV Advertising

10. Radio Advertising

11. Trade Shows

12. Newspaper Inserts

13. Public Relations

14. BillboardsHow Do You Measure Performance?

16. Exposure

17. CPM (Cost Per Thousand)

18. Ultimately………….Sales (unit/$)Careers made and lost on this simple chart

19. Traditional Marketing Link or coincidence? CPG, Agency create & run ad Retailer records a unit sold How do I positively link an ad dollar to a unit sold?

20. Examples of Digital Marketing Enablers CPG/Agency create & run ad Retailer records a unit sold Consumer intelligence Web based activity measurement Consumer purchase insights Business intelligence

22. Google Analytics

23. eCommerce

24. Direct Email

26. Print Campaigns “Gone Digital”

27. Irrelevant Ad Irrelevant Ad Irrelevant Ad Irrelevant Ad Irrelevant Ad Irrelevant Ad Addressable Ad Addressable Ad Addressable Ad “Relevant” or “Addressable” Marketing Joe Consumer Why Addressable? http://www.audiencescience.com/consumer/education.asp

29. All Networked To Our HQ In St Petersburg

30. 2 Way Nightly Data Exchange

31. Purchase Data Coming In

32. Program Data Going Out250 Million Weekly Shopping Trips 600 Million Items Purchased 80 Million Households 130 Million Frequent Shopper Cards

33. What Does Catalina Deliver? A. Consumer Purchase Insights? B. Addressable Promotions? C. Loyalty Programs? D. Linked, Measurable Results? E. All Of The Above

35. BPM Understanding

36. Financial Appreciation

37. Diplomacy

39. Q & A