This document provides an overview of key principles of design for non-designers. It discusses graphic design as a creative process combining art and technology to communicate ideas. It then covers principles of layout, movement, typography, and color for structuring information visually and supporting reading. Specific tips covered include using a maximum of two typefaces, breaking lines on phrases, left-aligning paragraphs, and paying attention to flow across pages.
12. How to Walk on Your
Hands While Closing
500 Cases
I’ve Got a Question:
Always Knowing What
to Ask
March 18 • 9:30AM
The Garage Café
March 27 • 2:15PM
DaxPark
DAXKO TMD SERIES
March
2014
Nate Williams Concetta Lewis
28. sansbury’s rule of type
you never, ever need
more than two typefaces
and I’m not even kidding
29. If your lines of text are really, really long, it will make it hard
for the reader to keep their eye trained on the correct line,
and they may jump from one line to another, losing the
context and meaning in the process.
30. If your lines of text are really,
really long, it will make it hard for
the reader to keep their eye
trained on the correct line, and
they may jump from one line to
another, losing the context and
meaning in the process.
approximately 40 characters
31. It is much more difficult to read
centered paragraphs than
paragraphs that are aligned left or
right. Centered paragraphs give no
strong line to follow, and they trap
white space in the shorter lines.
32. It is much more difficult to read
centered paragraphs than
paragraphs that are aligned left or
right. Centered paragraphs give no
strong line to follow, and they trap
white space in the shorter lines.
33. control the flow
break your lines on
verbal phrases rather
than letting software do
it for you
34. control the flow
break your lines
on verbal phrases
rather than letting
software do it for you
35. Pay attention to flow
across pages, too. If you
have one word or line on
another page, that’s
bad.