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How Power Bi is Changing Everything I do in SEO & PPC

This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.

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How Power Bi is Changing Everything I do in SEO & PPC

  1. 1. Same data, new lens How Power Bi is changing every part of my job
  2. 2. ©2017 Seer Interactive • p3 Then: October 17th Now: March 27th
  3. 3. ©2017 Seer Interactive • p4 How to: bit.ly/power-bi-all-day
  4. 4. Prioritization Power in your hands.
  5. 5. #1 Rankings Less impact
  6. 6. Prioritization
  7. 7. Voice JSON-LD Links UX Speed
  8. 8. Lack of Prioritization
  9. 9. Confession, My Shit was broken!
  10. 10. ©2017 Seer Interactive • p16 Seer’s Competitive Analysis
  11. 11. ©2017 Seer Interactive • p18 Seer’s Keyword Research Process
  12. 12. Moz tries to estimate this
  13. 13. More Complex
  14. 14. Complication 1: Complication #1 Personalization
  15. 15. Complication 1: Complication #2 Intent
  16. 16. Complication 1: Complication #3 Location
  17. 17. ©2017 Seer Interactive • p39 Pluralize it (in San Diego)
  18. 18. Complication 1: Complication #4 Mobilization
  19. 19. ©2017 Seer Interactive • p43 Broad Based “Best Practices” are becoming “Worst Practices”
  20. 20. ©2017 Seer Interactive • p44 We must get to Industry specific & Keyword grouped best practices else we end up with…
  21. 21. HTTPS Is a Ranking Factor…
  22. 22. +1 sec cost AMZN 1.6 Billion
  23. 23. ©2017 Seer Interactive • p48 The only ranking factors that matter Are the ones that impact you + your competitive set.
  24. 24. We need more links
  25. 25. ©2017 Seer Interactive • p50 Not for the word cloud computing
  26. 26. Clearing the Air
  27. 27. Bounce Rates, NAH SON!!
  28. 28. ©2017 Seer Interactive • p57 Broad Based Ranking Factors Never Catch this…
  29. 29. I need some money Robbing Banks
  30. 30. I need some money
  31. 31. Who are my competitors?
  32. 32. ©2017 Seer Interactive • p64 10,000 CONVERTING Keywords * 100 URLs / Keyword 1 Million URLs
  33. 33. But wait theres more
  34. 34. ©2017 Seer Interactive • p69 My virus client competes with PINTEREST????
  35. 35. ©2017 Seer Interactive • p71 Different Competitors = Different Strategies
  36. 36. ©2017 Seer Interactive • p73 Advice / Comparison Sites
  37. 37. ©2017 Seer Interactive • p75 PR/SEO Outreach
  38. 38. ©2017 Seer Interactive • p77 SEO & PPC Silos
  39. 39. ©2017 Seer Interactive • p80 Friends with the brand team…
  40. 40. ©2017 Seer Interactive • p83 Beware of estimates…
  41. 41. ©2017 Seer Interactive • p85 Long Tail of Conversions
  42. 42. ©2017 Seer Interactive • p89 CTR’s Change a LOT, don’t go chasing waterfalls
  43. 43. ©2017 Seer Interactive • p90 Why is TRAFFIC DOWN!!!!????
  44. 44. Don’t bring an opinion to… A Data Fight
  45. 45. Shit, the guy with the data is here…
  46. 46. ©2017 Seer Interactive • p95 Visualizing Opportunity
  47. 47. ©2017 Seer Interactive • p98 When is a #1 Ranking NOT worth going after? (Beta)
  48. 48. ©2017 Seer Interactive • p103 Have you CRUSHED SEO? Do this next…
  49. 49. Technical SEO + PPC?
  50. 50. ©2017 Seer Interactive • p116 I don’t have PPC Data…
  51. 51. Cost of Mis-prioritizing vs Cost of PPC data
  52. 52. ©2017 Seer Interactive • p118 Power Bi is FREE! No Excuses… So get crackin’

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