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Rogil, after being thé pioneer in eye tracking research, now is pioneering in Belgium with neuroscience research. In the late 80’s we started already with (GSR) galvanic skin respons measurements, and we now added EEG techniques. This makes a very strong combination in understanding the emotional impact of visual stimuli. This method is already strong developed for advertising but is now taken to a higher level using the technique for packaging and shopper.