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Neuroscienceresearchthe futureof measuringimpactofvisualstimuli

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Rogil, after being thé pioneer in eye tracking research, now is pioneering in Belgium with neuroscience research. In the late 80’s we started already with (GSR) galvanic skin respons measurements, and we now added EEG techniques. This makes a very strong combination in understanding the emotional impact of visual stimuli. This method is already strong developed for advertising but is now taken to a higher level using the technique for packaging and shopper.

Publicado en: Empresariales, Estilo de vida
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Neuroscienceresearchthe futureof measuringimpactofvisualstimuli

  1. 1. NEURO-RESEARCH TOOLS
  2. 2. IT’S ALLABOUTEMOTIONS!
  3. 3. CONSUMERS SAY: THEY LIKE THIS AD! VERBAL
  4. 4. BUT THEY DON’T SEE THE BRAND VISUAL EQUITY
  5. 5. WHAT EMOTIONS DOES THE AD TRIGGER? EMOTIONAL
  6. 6. ROGIL UNCOVERS CONSUMERS EMOTIONSA MIX OF NEURO AND TRADITIONAL RESEARCHEYE-TRACKING EEG GSR VERBAL(GALVANIC SKINRESPONSE)
  7. 7. NEURO RESEARCH SUPPORTS ALL MEDIAAND MORE….NEURORESEARCH SHELVES/ PLANOGRAMS
  8. 8. SAMPLE OUTPUT NEURO-RESEARCH 8
  9. 9. HIGHER STANDING-OUT AND TAKE OUT FOR MENSTRONGER TAKE-AWAY FOR WOMEN (ACTIVATION) STANDING TAKE-AWAY OUT MESSAGE ACTIVATION RELEVANCE RELEVANCE STANDING TAKE AWAY OUT WOMEN 0 -13 HIGH MEN 20 17 LOW ACTIVATION ACTIVATION RELEVANCE STANDING TAKE AWAY OUT WOMEN 5.6 10.1 MEN 1.6 6.9 HIGH LOW
  10. 10. CONTACT FOR MORE INFORMATION FATIMA EL KHATIB F.ELKHATIB@ROGIL.EU

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