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blogging for non-profits
  Health Foundation of Greater Cincinnati
                  10/13/11
            julie niesen gosdin
julie niesen
         gosdin
  social strategist, award-winning blogger
    http://winemedinemecincinnati.com

  * Marketing Manager, Digital Solutions at
             Cengage Learning

* Director of Publicity and Marketing, Falcon
                   Theater
          http://falcontheatre.net

* Vice Chair, Marketing and Publicity, Junior
           League of Cincinnati
           http://jlcincinnati.org
learning objectives
• what is a blog?
• why blog?
• how to use a blog to promote your non-
  profit
• how to develop content for your blog
• how to promote your blog in other social
  media venues
what is a blog?
why blog?
audience
goals
getting started.

• WordPress.com
• Blogger.com
• WordPress.org
content is king

• News
• Upcoming events
• Sharing articles
• opinions
• fun stuff
self promotion.
  done right.
examples of
          (local) blogs
• http://www.theartswave.org/blog
• http://cincinnatichildrensblog.org/
• http://www.imagoearth.org/home/
  news.html
• http://www.gcfdn.org/tabid/217/
  Default.aspx
resources

• nonprofity.com
• friendraising.com/blog
• slideshare.net/winemedineme
• http://technorati.com/blogging/article/state-
  of-the-blogosphere-2010-introduction/
questions?

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Blogging 101

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