the Travel Distribution Summit Europe is the biggest and best venue to source new inventory, fi nd new routes to market and form strategies for future growth. http://events.eyefortravel.com/tds/?t=slideshare

1. The world’s biggest meeting place for online travel suppliers and intermediaries
Early
count
Travel Distribution Bird Dis
SAVE
Summit Europe ‘08 £200 gister b
efore
If you re h Feb ’08
Fri 29t
20 - 21 May, Business Design Centre, London
The event that shapes the
future of travel distribution
Over 1800 attendees, 80 speakers, 80 exhibitors and much more
ATTEND 3 INTER-RELATED HEAR FROM WORLD CLASS
SPEAKERS INCLUDING:
CONFERENCES FOR ONE PRICE:
Dick Porter,
1
Co-founder and Director, STA Travel
ONLINE TRAVEL STRATEGIES
• Find out how to distribute your travel products in a
Blake Chandlee,
web 2.0 environment UK Director, Facebook
• Increase quality traffic and lift conversions through search,
social media and a real understanding of web analytics
Tom Klein, Executive Vice President
2 3
• Understand how to make your website as and Group President, Sabre Travel
sticky and user-friendly as possible Network/Sabre Airline Solutions
REVENUE + = MORE
+ CRM & Mike Rutter,
SALES! Chief Commercial Officer, Flybe
& PRICING HIGHER
LOYALTY
STRATEGIES PROFITS! STRATEGIES
Ian McCaig,
• Get a thorough analysis of • Find out how to identify CEO, lastminute.com
the latest pricing and RM & retain your best customers
strategies that will enable
you to maximise revenue • Learn how to build a Brian Pratt,
comprehensive eCRM VP e-Commerce EMEA,
and profits across all your Starwood Hotels & Resorts
strategy to create customer
distribution channels
+ loyalty on the web
• Find out how ancillary Sinead Finn, Head of Sales
revenue could have a • Understand how you can and Marketing, Ryanair
dramatic positive impact best use data to enhance
on your bottom line the customer experience
Martijn Van Der Zee,
VP Distribution and e-Commerce,
KLM
SPONSORS
Glenn Fogel,
MD Corporate Development and
International, Priceline
SUPPORTING PARTNERS ORGANISED BY:
For detailed information about all the conferences and much more, see inside now

2. All event information is also available at www.eyefortravel.com/tds
“Very good conference –
As always the Travel Distribution Summit Europe is the biggest and best great speakers and content.
venue to source new inventory, find new routes to market and form The best conference I have
strategies for future growth. However, this year 2 factors make your been to in years”
Jackie Douglas, Voyages Hotels
attendance vital: and Resorts (A 2007 EyeforTravel
1. In 2007 travel distribution, and particularly online distribution, took a massive step Conference attendee)
forward. Our industry is busy embracing Web 2.0 and pretty soon travel companies will
be showing the rest of the business world how to make it pay!
2. Interesting things happen in an economic down turn. Take September 11 and the
bursting dot com bubble. Bold new strategies that really worked emerged, and the
companies that pioneered them gained real market share.
This event is the best arena for you to spot the new trends and so form the strategies to
help you grow! Oh, and as our attendees are responsible for distributing millions of Euros
worth of travel products, this is the place to create the best network of contacts possible.
We have spent an enjoyable autumn talking in-depth to top travel suppliers and
intermediaries. We have identified the key topics that you need to tackle head on and
invited the people you need to meet to succeed. “A very informative
event hearing industry best
Forget the hype, how do you make Web 2.0 pay? practice in play. The agenda was
TripAdvisor, Viator and Gapyear.com are great examples of companies that have done extremely thorough and has provided
this. Decision makers from these companies will be speaking about how they have truly me with a great deal of motivation going
embraced Web 2.0 and developed comprehensive distribution and marketing strategies back to my business – thank you!”
encompassing social media, user reviews, blogs and even Second Life. Mardi Brown, Choice Hotels Australia
(A 2007 EyeforTravel
And Ian McCaig, CEO, lastminute.com will be talking about how he sees original Conference attendee)
web travel companies evolving into leading arenas for social media and user
generated content.
There is also an opportunity to hear from internet giants Google and Facebook on how
they plan “to allow you” to reach their audience. (We will ensure travel industry experts
ask the hard questions to both these powerful gate keepers.)
What products will sell in an economic downturn and how do you cope
with a lack of recession experienced executives?
As with every new trend, Web 2.0 is all over the place but you want to know what’s
exciting the world’s top distributors of travel products. So we gathered together decision
makers from Starwood, Priceline, Flybe and Sabre and asked them a few very simple
questions: What will sell in 2008? What channels do you need to invest in to sell these
products? And what are the banana skins you need to look out for on the path to “Extremely impressive
profitability? Along with such proven players we also wanted to bring in key success delivery of fact and opinion from
stories of 2007 including TravelRepublic - a company that has grown its sales from first class speakers. Very useful,
£2 million to £200 million since 2003. even for a SME as the internet lends
itself to business creativity”
Ancillary Revenue, CRM, Channel Management and Effective Product Pricing Chirac Shah, The Holiday Place
Whilst the industry is finding new ways of engaging with and selling to their customers, (A 2007 EyeforTravel Conference
attendee)
change is continuing to happen throughout the travel distribution supply chain. We
are running 3 interrelated conferences that will take a fresh look at your company’s
strategies across a wide range of functions, from distribution and marketing, to revenue
management and CRM.
There is a lot to learn, and not much time to do it. There will no doubt be a first mover
advantage for your company if you are brave enough to take up the challenge. But to be one
of the frontrunners, you need to have a clear understanding of where things are heading.
And more importantly you need to meet the people who can help you get there first.
We know that two key factors will enable you to succeed in this business – knowledge
and partnerships. For the past 11 years, this event has consistently brought together
many of the best minds in our industry. Much has been shared and learnt, strategies have
been formulated and deals have been done - lots of them. People come back to this event “Great conference with
year after year because they know it makes good business sense. They know that they will a lot of inspirational ideas –
meet the right people and get the right information to move their company forward. excellent inputs for new ‘out of the
box’ thinking. A must for all online
If you have attended the event before, then we look forward to welcoming you back again travel agencies!”
this year. If not, then we urge you to try it out. We guarantee you won’t be disappointed.
Christian Foged, DTF Travel A/S
Best regards, (A 2007 EyeforTravel Conference
attendee)
Tim Gunstone, Simon Carkeek, Gina Baillie,
MD, Executive Director, Regional Director, Europe,
EyeforTravel EyeforTravel EyeforTravel
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3. The annual meeting place for web savvy travel execs
Sell more, reduce distribution
costs, source the best inventory HEAR FROM THESE TOP INDUSTRY EXPERTS!
and keep customers happy...
...aren’t these the key goals of any successful Travel Suppliers: Airlines, Hotels, Car hire
travel company? We think so, which is why for
the past 11 years we have been running an event Mauro Beretta, Director CRM Barbara Pezzi, Director Web Christophe Leon, Sales &
which enables all sectors of the travel industry to & Web Development, Alitalia Marketing & e-Commerce, Marketing Director,
develop the best partnerships and strategies to Xavier Vallée, Head of Swissotel Hotels & Resorts Voyages-sncf.com
achieve these goals. Marketing and Partnerships, Richard Lewis, President, Tobi Kuhlang, VP of
Avis Rent A Car UK Jebel Ali International Hotels Revenue Development,
As the Summit has grown and become more Thorsten Purkus, Director of Chinmai Sharma, Accor Hospitality
popular (over 1800 people attended in 2007), Marketing Analytics - Europe, VP of Revenue Management, Terje Roli, Head of Revenue
so has the variety and scope of what’s on offer. Africa & Middle East, Wyndham Hotels Management, SAS Norway
Below is a run down of the highlights for 2008: Hyatt International Hotels Duncan Bramwell, Henriette Thilert, Head of
& Resorts VP Sales and Distribution, Pricing and Revenue,
1
Rob McDonald, Dorchester Group Hotels Aer Lingus
ONLINE TRAVEL Director of Customer Loyalty, Martijn Van Der Zee, Kevin Ger, VP of Revenue
STRATEGIES CONFERENCE EMEA, Hilton Hotels VP Distribution and Management, Eos Airlines
Monetising Web 2.0 – how will you market David Oliver, Head of e-Commerce, KLM Nicolas Robbe, Head of
Marketing Programmes, Andrew Rubinacci, Revenue Management, Thalys
and distribute your products in a Web 2.0
Hertz Europe VP Distribution Marketing,
environment? Benchmark your e-commerce Ramesh Venkat, SVP Yield
strategies against the companies that are Chris Fradin, Director of InterContinental Hotels Management, Emirates
Marketing EMEA, Group
making Travel 2.0 pay. Hear from the expert Brian Berry, Regional Director
Preferred Hotel Group Geraldine Calpin, VP Brand
keynote speakers on a wide variety of hot of Revenue Management,
topics. For full agenda information, see pg. 8-9 Vicky Elliot, Director of Websites, Hilton International Starwood Hotels & Resorts
Marketing Services, Nayan Peshkar,
Global Hotel Alliance Jerry Dunn, Distribution
Regional Director of Revenue
2
Development Manager,
Jean-François Mingelgrün, Management, Millenium & easyJet
CRM & LOYALTY Head of CRM, Copthorne Hotels
Brussels Airlines Marcus Casey, Director for
STRATEGIES CONFERENCE Jamie Cole, VP Distribution, Online Sales, Development and
Ayla Damé, Director of Hilton International Operation, Lufthansa
Keep your customers - How do you identify, Customer Services,
satisfy, and retain your best customers? For Gareth Gaston, Charlie Sultan, MD Sales,
Middle East Airlines Director of E-commerce,
full agenda information, see pg.6-7 Planning and Analysis,
Sam Samrai, CRM Manager, Ramada Jarvis Hotels American Airlines
National Express Brian Pratt, VP e-Commerce Sinead Finn, Head of Sales
3
Tony Milsom, e-Commerce EMEA, Starwood Hotels & and Marketing, Ryanair
REVENUE & PRICING Director, RCI Europe Resorts
Les Aspen, Head of
Mike Rutter, Chief Commercial Kevin Ger, VP Revenue
STRATEGIES CONFERENCE Officer, Flybe Management, Eos Airlines
Revenue Management,
Best Western Hotels
Optimise your profitability - understand how
to manage price and product to maximise
revenues across all your distribution channels. Travel Intermediaries: Tour operators, Online Travel Agencies & GDS
For full agenda information, see pg.4-5 Dick Porter, co-founder Gwen Raez, Group Product Tom Marchant, Co-Founder,
and Director, STA Travel Manager, Visit Scotland Blacktomato.co.uk
4
Ian McCaig, CEO, Michael Rhodes, eCommerce Nishma Robb,
INNOVATION INITIATIVE - lastminute.com Manager, Leger Holidays Group Distribution Director,
David Roche, SVP EMEA, Rod Cuthbert, CEO, Viator Travelzest
TRAVEL’S ‘DRAGON’S DEN’ Expedia (tbc) Mike Stacy, CEO, Groople
Glenn Fogel, MD
Where are the money men in travel investing International, Priceline
Ranjan Singh, Co-founder Tom Klein, EVP, Sabre
for future growth? What products and & CEO, isango! Holdings
Paul Furner, MD,
technologies are tomorrow’s entrepreneurs Travel Republic
Gareth Williams, CEO, Tom Griffiths, Founder,
looking to build? Budding travel industry
Skyscanner Deirdre Bounds, Founder, Gapyear.com
entrepreneurs showcase their products to
Victor Darvey, VP Distribution i-to-i (part of TUI plc) Joerg Esser, Head of Yield
our select board of industry experts, venture
capitalists and angel investors. For more and Business Development, Brian Conway, SVP EMEA, Management and Business
lastminute.com Travelport GDS Development, Thomas Cook
information, see pg.10
5
Others: Venture capitalists, Tech companies, Media owners
FREE EXHIBITION AND
Kate Varini, Senior Lecturer, Martin Verdon-Roe, Head of Jason Katz, Founder,
SEMINARS Management Business Sales, UK, TripAdvisor KP Capital
Source new marketing and distribution School Oxford Brian Clifton, Head of Web Hugo Burge, Founder,
technologies from 80 leading suppliers Jerome Touze, Co-Founder Analytics, Google (tbc) Howzat Media;
of distribution marketing and revenue & Co-CEO, WAYN.com Cormac Whelan, CEO, Gerry Samuels, CEO,
management solutions. Plus 40 “how to” Jonathan Gillespie, Datalex Travel Capital
solutions seminars will help you implement Agency Lead, YouTube John Lambe, CTO, Steve Pinchuk, VP, Profit
your distribution strategy. Walid Al Saqquaf, OpenJaw Technologies Optimization Systems,
Co-Founder & COO, Darin McAuliffe, VP SAS Institute
You can attend any part of the event for one Trusted Places Distribution Solutions, Dan Martin, Head of Analysis,
single price. And you don’t have to decide which Ian Brown, Principal, Pegasus Solutions Air Miles
part in advance. In fact you can move around Mercer Management Tanya Lidstone, Head of Blake Chandlee, UK Director,
between conferences and create your own Consulting User Experience, Oiko Facebook
personal agenda that suits your specific needs.
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4. REVENUE & PRICING STRATEGIES
CONFERENCE
DAY ONE: 20 MAY
Conference chaired by:
Steve Pinchuk, VP Profit Optimisation Systems, SAS Institute KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
PRESENTATIONS AND PANEL: Monetising Web 2.0 – Who now controls your
Understand how to use forecasting to customer’s online buying behaviour?
optimise revenues in periods of high • The way your customer interacts with the web is changing.
and low demand How can you continue to reach and influence online travellers
in a dynamic, user-led web 2.0 environment?
• What is the role of forecasting in a comprehensive
Revenue Management strategy? Learn how to create • Social media as a distribution channel – how big can it get?
an accurate forecast and how to avoid the most • Which companies are set to control your customers and how
common pitfalls do you need to work with them to ensure that you get your
• Hear about different measures of forecast accuracy. message to these fast growing, influential audiences?
How do you measure forecast error? • As your customers communicate with each other in increasing
frequency and numbers online, how do you become part of
COFFEE BREAK
• How do you divide time to provide a good basis for a
forecast? this dialogue?
• Learn about different forecasting methods in terms of • Will search advertising retain its dominance over online
data treatment. How do you select data? advertising spend, or should you be diverting your resources
into the viral advertising strategies associated with social
• While a small data set may prevent you from exploiting media sites?
the seasonality phenomenon, too many periods make the
forecast unresponsive and not dynamic enough. How do • Social distribution - are trusted referrals, viral campaigns,
you get the balance right? widgets and social media applications really the future of web
distribution and marketing or just passing fads?
• How do you create demand? What is the best strategy
during periods of low demand? • When things get nasty - how do you deal with negative
publicity on the Web and ensure one angry customer doesn’t
Nicolas Robbe, Head of Revenue Management, Thalys
ruin your brand?
Terje Roli, Head of Revenue Management, SAS Norway
Blake Chandlee, UK Director, Facebook
Joerg Esser, Head of Yield Management and Business
Daniel Robb, Head of Travel, Google UK
Development, Thomas Cook
Ian McCaig, CEO, lastminute.com
Brian Berry, Regional Director of Revenue Management,
Starwood Hotels & Resorts Richard Lewis, President, Jebel Ali International Hotels
Tom Griffiths, Founder, gapyear.com
LUNCH BREAK
PRESENTATIONS AND PANEL: PRESENTATIONS AND PANEL:
Align your customer data with your Apply effective revenue management across all
revenue management and pricing strategy your distribution channels
• Hear why it is so important to shift the focus from • How can revenue management be applied through all your
product to customer centric data and what impacts distribution channels?
customer decisions • How do you manage prices across multiple channels?
• Getting your segmentation correct is the key to • Do you have sufficient tools to track each revenue stream in each
customer centric revenue management. Hear how to use channel?
segmented data to increase average booking revenue
• How should you use 3rd party sites to distribute distressed inventory
• Learn how to interpret data and prioritise data in order to without compromising your rate integrity?
make real time decisions that will benefit your company
• Despite BAR (Best Available Rate) pricing, hotels rates are rarely
• Find out how to classify needs of customers like price consistent over all distribution channels. How do you maintain rate
and product and provide them with variety of choices parity and rate-integrity?
• Make the right pricing decisions by understanding why
COFFEE BREAK
• Should your revenue management rules vary depending on your
your customers buy from you distribution channel?
• Examine the price elasticity of customers by their • How do you measure your performance across various channels
consuming patterns based on past data and streamline your processes to effectively implement revenue
• What are the best cost-effective technologies to integrate management?
vast amounts of customer data into your revenue Chinmai Sharma, VP Revenue Management, Wyndham Hotels
management science? Kevin Ger, VP Revenue Management, Eos Airlines
• Should you try to influence your customer behaviour or Duncan Bramwell, VP Sales & Distribution, Dorchester Group Hotels
simply price your product according to their previous
behaviour? Should you flexibly propose an alternative CHAIRMAN’S SUMMARY AND END OF DAY ONE
product?
Don’t let an important meeting make you miss
Kate Varini, Senior Lecturer, this knowledge packed session
Management Business School Oxford
Nayan Peshkar, Regional Director of Revenue Management, At an event like this you are going to be busy. You will be surrounded by people
Millennium & Copthorne Hotels who could make your business more profitable but at the same time sessions
Ramesh Venkat, SVP Yield Management, are going on that are full of information that could make you more successful.
Emirates (tbc) On top of this we also need to run several sessions at the same time. To ensure
you don’t miss a thing, upgrade to a Gold or Platinum pass and receive the
Tobi Kuhlang, VP Renevue Development,
“Post event synopsis and analysis of all conference sessions.”
Accor Hospitality
How many of your colleagues could benefit from these conferences. Pass this information on!
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5. Understand how to manage price and product to
maximise revenues across all your distribution channels
DAY TWO: 21 MAY
PRESENTATIONS AND PANEL:
KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
Understand the product and pricing
strategies needed to maximise Where to invest – and on what? Which travel
ancillary revenues products will be making money next year and
• Hear about tried and tested products to get your
how will you be selling them?
ancillary revenue strategy off the ground. Get Arrival of OTAs, the LCC revolution, direct to consumer bookings, the
industry insight into what consumers are buying evolution of search – all have rocked the industry and shifted the balance
so you can expand your product mix with new of power within the travel supply chain. Over the next 12 months, what are
highly-profitable products as well travel leaders looking to invest in and who are they looking to partner with?
• Unbundle the travel experience – how can you • What products will sell next year? Who will you need to sell them?
give flexibility to your customer to tailor the • What is going to be the next big change in travel distribution – and how
product to their needs? Find out how to achieve do you prepare for it?
the perfect balance between offering flexibility
• Recruitment and retention - as competition for talented employees hots
and overwhelming your customer with too many
up in the global marketplace, how can you ensure you have the right
COFFEE BREAK
options that will distract from your core product
people on board to exploit these changes?
REVENUE & PRICING STRATEGIES CONFERENCE
• What touch points offer the best conversion
• How is the ongoing instability of the US economy likely to affect your
rates? Learn how to understand the booking
business in 2008-09? What should you be doing now to protect your
habits of your customer and what level of selling
company against a downturn?
they will tolerate
• Is scale the key to success? If so, will the high level of consolidations
• What solutions should you use for full dynamic
witnessed in 2007 continue in 2008?
integration with your partners? Hear about
essential technologies that will enable cost • Research is pointing to a drop in revenue from online travel in the US for
effective integration when you expand your the first time. Is Europe likely to follow this trend? Will we really see a
product mix dramatic resurgence of the high street travel agent?
Vic Darvey, VP Distribution and Business • Where is the man in charge of the fastest growing privately owned
Development, lastminute.com travel company (boasting 284.23% annual sales growth) going to
Henriette Thilert, Head of Revenue & Pricing, invest in 2008?
Aer Lingus Tom Klein, EVP, Sabre Holdings
Charlie Sultan, MD Sales, Planning and Analysis, Glenn Fogel, MD International, Priceline
American Airlines Brian Pratt, VP e-Commerce EMEA, Starwood Hotels
Paul Furner, MD, Travel Republic
Mike Rutter, Chief Commercial Officer, Flybe
LUNCH BREAK
INTERACTIVE WORKSHOP INTERACTIVE WORKSHOP
The next generation in revenue Making the most of IDS as part of your Revenue
management – using market demand, Management strategy
competitive rates and business • How IDS impacts the way hotels need to view revenue management
intelligence to optimise financial results • “To position or not to position…” - Parity versus maximizing
Session attendees will learn: opportunities at producing IDS
• Historical approaches to Revenue Management • Where when and why do you book your travel and how
– advantages, disadvantages and limiting factors do you do it?
• How to overcome limiting factors – hear about the latest • Recent booking trends and the impact on revenue management
industry and technology innovations
• Summary: Right time, right place, right price. Revenue Management
• Adoption of the Next Generation in Revenue Management in a world wide web.
– the key integrated, market-based information
Hosted by eRevMax
components
COFFEE BREAK
• How you will benefit and what have been the early results INTERACTIVE WORKSHOP
using the Next Generation? Integrating Technology and Revenue
Hosted by The Rubicon Group Management to Maximize Revenues
INTERACTIVE WORKSHOP Revenue management is becoming increasingly complex, and more
critical than ever is integrating technology and advanced techniques
Global revenue optimisation –
to maximize revenues. Join us as we look at:
technology update and future trends
• Revenue Management – Past, Present and Future
• Taking a view of RMS history & developments
• Seven Guiding Principals of Revenue Management
• Get up to date with the latest technology to leverage your
business potential • The benefits of an Automated Revenue Management System
• Hear about total hotel revenue management – determining • Differences in Forecasting Methodologies
overall value to the property • The importance of understanding Unconstrained Demand
• Update on dynamic pricing – top tips from global
• The Power of Pricing
hospitality leaders
Rhonda Blanton, Director, PROS
• Your competitive set performance – the tools necessary to
Todd Montgomery, Director, PROS
compete
Hosted by IDeaS END OF CONFERENCE
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Page 5

6. CRM & LOYALTY IN TRAVEL
CONFERENCE
DAY ONE: 20 MAY
Chairman’s Welcome
KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
PRESENTATIONS AND PANEL:
Monetising Web 2.0 – Who now controls your
Find out which loyalty marketing trends customer’s online buying behaviour?
and innovations are fuelling increased
• The way your customer interacts with the web is changing.
customer retention How can you continue to reach and influence online travellers
• The customer centric world is evolving all the time. Are in a dynamic, user-led web 2.0 environment?
such concepts as Customer Experience Management • Social media as a distribution channel – how big can it get?
(CEM) and Customer Managed Relationships (CMR)
reflected in your approach to the customer? Where are • Which companies are set to control your customers and how
we heading now? do you need to work with them to ensure that you get your
message to these fast growing, influential audiences?
• Hear what impact Web 2.0 can have on your CRM
process. Should loyalty marketers build virtual • As your customers communicate with each other in increasing
frequency and numbers online, how do you become part of
COFFEE BREAK
communities that interact via a branded platform? Hear
the latest thinking on how to build loyal communities this dialogue?
through enabling social networks. • Will search advertising retain its dominance over online
• Will user-generated content (UGC) eventually impact advertising spend, or should you be diverting your resources
customer loyalty and retention? Should monitoring sites into the viral advertising strategies associated with social
media sites?
CRM & LOYALTY IN TRAVEL CONFERENCE
with reviews be included in CRM?
• New opportunities to create loyalty are emerging via • Social distribution - are trusted referrals, viral campaigns,
mobile marketing. Get up to speed on the growing trends widgets and social media applications really the future of web
including mobile mapping capabilities, mobile search distribution and marketing or just passing fads?
engines and mobile advertising • When things get nasty - how do you deal with negative
Rob McDonald, Director of Customer Loyalty – UK/Europe/ publicity on the Web and ensure one angry customer doesn’t
Middle East/Africa, Hilton Hotels Corporation ruin your brand?
David Oliver, Head of Marketing Programmes, Hertz Europe Blake Chandlee, UK Director, Facebook
Ranjan Singh, Co-founder & CEO, isango! Daniel Robb, Head of Travel, Google UK
Peter Wray, Chairman and Founder, Ian McCaig, CEO, lastminute.com
loyaltymatters.com and CM4P Richard Lewis, President, Jebel Ali International Hotels
Tom Griffiths, Founder, gapyear.com
LUNCH BREAK
PRESENTATIONS AND PANEL: PRESENTATIONS AND PANEL:
How well do you know your customer? How can you maximise CRM opportunities
The benefits of a complete customer view throughout your company?
and smart segmentation revealed • Where does CRM really fit in your organisation and who is
• Integrating data across the organisation for most responsible for managing the whole CRM process?
companies is very challenging. Find out why it is so crucial • What organisational structure and mindset do you need to enable
to have a 360-degree view of your customer and how to an effective CRM strategy? Who is involved, what skill-sets and
successfully achieve it. competencies are required at an executive level and beyond?
• Does your website address different customer groups? • How can you get buy-in for your CRM strategy? Address the needs
Learn how other companies successfully segment online. of stakeholders from bottom to the very top.
• Hear expert tips on keeping customer profiles updated • Learn why it so important to build a cross-functional team and who
easily. How can you provide your customers with easy-to needs to be involved for maximum results.
access ways to update and maintain their own preferences? • Why it is so important to implement service culture training at all
• How can CRM differentiate your business? Find out how
COFFEE BREAK
levels of the company? How to create the right environment to deliver
to successfully manage customer experiences for different brand promise.
customer profiles. • Learn how to empower front-desk employees to make good
• What are the practical challenges when designing and company decisions that also benefit customers.
implementing a more personalised approach? • What are the most common pitfalls? What do you need to do
• How do you measure the impact of providing an differently to ensure your company CRM initiatives work?
“experience” compared to simply providing a service? Tony Milsom, eCommerce Director, RCI Europe
How effectively are companies measuring the customer
experience? Hear about best practices. Vicky Elliot, Director of Marketing Services, Global Hotel Alliance
• What is the secret of developing true one-to-one Sam Samrai, CRM Manager, National Express
relationships and customer experiences across a varied Anne-Sylvie Vaconnet, Internet & CRM Director, Club Med
customer base?
CHAIRMAN’S SUMMARY AND END OF DAY ONE
Mauro Beretta, Director CRM & Web Development, Alitalia
Chris Fradin, Director of Marketing EMEA,
Active Participation
Preferred Hotel Group
This conference has been structured to encourage active participation. It is about
Gwen Raez, Group Product Manager, Visit Scotland
much more than the presentations you will hear, thought-provoking and stimulating
Mike Tansey, Director, Tourism, Hospitality & Leisure Practice,
as they will be. At every stage you will be asked to raise questions, talk over the
Deloitte
issues at hand and exchange ideas with speakers and your fellow delegates
How many of your colleagues could benefit from these conferences. Pass this information on!
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7. Understand how to identify, satisfy and
retain your best customers
DAY TWO: 21 MAY
PRESENTATIONS AND PANEL:
KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
Discover how to manage your eCRM
initiatives in the world of internet- Where to invest – and on what? Which travel
based loyalty products will be making money next year and
• When customers experience problems with your website
how will you be selling them?
you run the risk of losing them. How can you make sure Arrival of OTAs, the LCC revolution, direct to consumer bookings,
that your website is always current, informative and the evolution of search – all have rocked the industry and shifted the
user-friendly? balance of power within the travel supply chain. Over the next 12
months, what are travel leaders looking to invest in and who are they
• Learn how to make branding interaction a positive
looking to partner with?
experience for every online user.
• What products will sell next year? Who will you need to sell them?
• Find out why you should address customer segmentation
issues and personalise the customer website experience. • What is going to be the next big change in travel distribution –
and how do you prepare for it?
• How important is it to personalise all electronic customer
communications? COFFEE BREAK • Recruitment and retention - as competition for talented employees
hots up in the global marketplace, how can you ensure you have the
• Is your website capturing customer data to feed your
right people on board to exploit these changes?
CRM initiatives? If not, why not?
• How is the ongoing instability of the US economy likely to affect your
• Keeping customers on your website. Discover how to
business in 2008-09? What should you be doing now to protect your
CRM & LOYALTY IN TRAVEL CONFERENCE
“own” the customer throughout the travel planning and
company against a downturn?
decision-making cycle.
• Is scale the key to success? If so, will the high level of consolidations
• How should your website operate? Find out which
witnessed in 2007 continue in 2008?
cutting edge features are available to create an excellent
online travel planning and booking experience. • Research is pointing to a drop in revenue from online travel in the US
for the first time. Is Europe likely to follow this trend? Will we really
• Find out how to get the most from your online marketing
see a dramatic resurgence of the high street travel agent?
via personalised, targeted e-mail campaigns
Xavier Vallée, Head of Marketing and Partnerships, • Where is the man in charge of the fastest growing privately owned
AVIS Rent A Car UK travel company (boasting 284.23% annual sales growth) going to
invest in 2008?
Francesca Ecsery, General Manager UK, Cheapflights
Tom Klein, EVP, Sabre Holdings
Michael Rhodes, eCommerce Manager, Leger Holidays
Glenn Fogel, MD International, Priceline
Dan Martin, Head of Analysis and Research, Airmiles
Brian Pratt, VP e-Commerce EMEA, Starwood Hotels
Ayla Damé, Director of Customer Services,
Middle East Airlines (panel only) Paul Furner, MD, Travel Republic
Steve O’Keeffe, Sales Manager, RightNow Technologies Mike Rutter, Chief Commercial Officer, Flybe
LUNCH BREAK
PRESENTATIONS AND PANEL: INTERACTIVE WORKSHOP
How to use data and data analytics to 8 Steps on how to convert ‘Lookers into Bookers’
maximise the impact of your CRM strategy • What stage is your customer experience strategy at?
and enhance your customer experience • What do you need to implement to improve your customer experience?
• Is CRM fundamentally a business philosophy or • Learn how to get quick results
technology system? Does your CRM system over-rely on
• How to control the operating costs of improving your customer experience
technology?
• Case study examples
• What data is available that can improve your relationship
Hosted by Steve O’Keeffe, Sales Manager, RightNow Technologies
with your customers?
• How can you use CRM data to leverage marketing CHAIRMAN’S SUMMARY & END OF CONFERENCE
strategies?
• Hear how to transform warehoused data into human
Don’t let an important meeting make you
COFFEE BREAK
interaction with customers
• What are the challenges in implementing new CRM miss this knowledge packed session
technology?
• What tools do you need to analyze and segment your
customer data effectively? At an event like this you are going to be busy. You will
• How can customer and program analytics help you better be surrounded by people who could make your business
understand your customers and execute your marketing more profitable but at the same time sessions are going
campaigns accordingly? on that are full of information that could make you richer.
• How can you use data to drive CRM efforts both On top of this we also need to run several sessions at
analytically and operationally? the same time. To ensure you don’t miss a thing, upgrade
Thorsten Purkus, Director of Marketing Analytics - Europe, to a Gold or Platinum pass and receive the “Post event
Africa & Middle East, Hyatt International Hotels & Resorts
synopsis and analysis of all conference sessions.”
Jerome Touze, Co-Founder & Co-CEO, WAYN.com
Sotiris Damianos, Sales & Marketing Director, Hotelopia Please note this is for Conference attendees only.
Jean-François Mingelgrün, Head of CRM, Brussels Airlines You will not be able to buy this if you don’t attend.
GROUP DISCOUNTS AVAILABLE - GET YOUR COLLEAGUES INVOLVED
Reserve your place now: www.eyefortravel.com/tds | Phone Paul Lane on: +44 207 375 7597 | Email: tim@eyefortravel.com
Page 7

8. ONLINE TRAVEL STRATEGIES CONFERENCE
DAY ONE: 20 MAY
Conference chaired by:
David Scowsill, Chairman, YuuGuu and Paul Richer, Senior Partner, Genesys KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
KEYNOTE STRATEGY DEBATE Monetising Web 2.0 – Who now controls your
Indirect vs direct distribution battle - where will the customer’s online buying behaviour?
• The way your customer interacts with the web is changing. How can
balance of power in the travel supply chain stand for 2008?
you continue to reach and influence online travelers in a dynamic,
• As suppliers keep growing their direct to consumer business, on what basis should they
user-led web 2.0 environment?
continue to work with 3rd party sites?
• Social media as a distribution channel – how big can it get?
• Despite Ryanair’s insistence on exclusive direct distribution, most travel companies still
• Which companies are set to control your customers and how do you
opt for a multi-channel approach. How do you achieve the right reach/yield balance
need to work with them to ensure that you get your message to these
without losing control?
fast growing, influential audiences?
• Will 100% direct sales remain a viable strategy – even for Ryanair?
• As your customers communicate with each other in increasing
COFFEE BREAK
• Some hotel chains have now reached direct sales of 80%+. How much further can this
frequency and numbers online, how do you become part of this
go and what does this mean for intermediaries?
dialogue?
• Affiliate partners and OTA white label products are tying up valuable space on major
• Will search advertising retain its dominance over online advertising
travel supplier sites. Is this really the most profitable way for key branded travel
spend, or should you be diverting your resources into the viral
suppliers to use their superior web power? Are we witnessing a shift towards branded
advertising strategies associated with social media sites?
supplier sites selling all parts of your trip?
• Social distribution - are trusted referrals, viral campaigns, widgets
• Lookers are up but bookers are down – does the OTA business model need to change?
and social media applications really the future of web distribution and
• Is Expedia’s hybrid media model the first step towards it simply becoming a travel marketing or just passing fads?
advertising platform?
ONLINE TRAVEL STRATEGIES CONFERENCE
• When things get nasty - how do you deal with negative publicity on the
Martijn Van Der Zee, VP Distribution and e-Commerce, KLM Web and ensure one angry customer doesn’t ruin your brand?
Sinead Finn, Head of Sales and Marketing, Ryanair Blake Chandlee, UK Director, Facebook
Cormac Whelan, CEO, Datalex Daniel Robb, Head of Travel, Google UK
Andrew Rubinacci, VP Distribution Marketing, InterContinental Hotels Group Ian McCaig, CEO, lastminute.com
David Roche, SVP EMEA, Expedia (tbc) Richard Lewis, President, Jebel Ali International Hotels
Jerry Dunn, Distribution Development Manager, easyJet Tom Griffiths, Founder, gapyear.com
LUNCH BREAK
ONLINE MARKETING TRACK DISTRIBUTION TECHNOLOGY TRACK
PRESENTATIONS AND PANEL PRESENTATIONS AND PANEL
How does your online marketing strategy need to evolve to Direct Distribution – Which technologies can help
keep up with changes in Search and consumer behaviour? you sell direct to your customers?
• Learn how to consistently deliver relevant traffic at economical cost levels • Customers increasingly expect access to every choice available and at every
• Google is at the core of your SEM strategy - is this ever going to change? price point. What technology can be implemented to ensure your search and
• Understand how to determine where you need to allocate your marketing spend – are booking capabilities provide the customer with what they are looking for?
you spending too much on paid search? • Do alternative direct distribution and marketing tools such as widgets and other
• Measuring cross-channel influences - how can you measure which elements of your desktop applications lead to higher conversion rates?
marketing strategy truly influence the purchasing decision? • Investing in new interoperability technology is essential to stay competitive-
• Develop a search engine marketing strategy that not only balances paid and unpaid ensure you select the essential long term solutions and avoid the short term fads
search, but also considers social search marketing as a distinct area • How is supplier packaging evolving and how can it be used to boost ancillary
• Video search optimisation – discover how to use video content to drive qualified traffic revenue?
to your site Chris Roe, General Manager Sales, Virgin Holidays
Geraldine Calpin, VP Brand Websites, Hilton International John Lambe, CTO, OpenJaw Technologies
Gareth Williams, CEO, Skyscanner Darin McAuliffe, VP Distribution Solutions, Pegasus Solutions
Barbara Pezzi, Director Web Marketing & E-commerce, Swissotel Hotels & Resorts
COFFEE BREAK
PRESENTATIONS AND PANEL INSIGHT
Niche Travel and The Long Tail – is the internet really Web Analytics – Understand your online performance
fuelling endless choice and unlimited demand? and how it impacts your travel business
• Do the recent mergers of the big four tour operators prove we are moving away from Online performance, and particularly high conversion, is core to the future growth
a mass market culture towards an à la carte menu of unlimited choice? strategy of every travel company. Find out how to interpret the many reports and
• Will niche tour operators be able to generate sufficient sales to run stable, profitable, statistics available and more importantly how to feed back this information to the
businesses - without having to be part of larger groups? decision-making processes of your sales, distribution, marketing and technology
• What role do societal conditions and people’s changing attitudes towards travel play departments.
in the length of the Long Tail? Brian Clifton, Head of Web Analytics, Google (tbc)
• SEO - as the long tail of PPC becomes more crowded as various tools make it very INSIGHT
easy to bid for terms will there be an upward movement in cost per click?
Tom Marchant, Co-Founder, Blacktomato.co.uk
Online security & payment in a Web 2.0 environment
Nishma Robb, Group Distribution Director, Travelzest In many parts of Europe, online travel is still curtailed by a lack of consumer trust
Deirdre Bounds, Founder, i-to-i (part of TUI plc) in booking on the web. What security issues still need to be overcome to boost
Mike Stacy, CEO, Groople customer confidence in e-commerce?
Tim Sparrow, Consultant Client & Technical Services, Cybersource
END OF DAY 1 – COCKTAIL PARTY
Page 8 How many of your colleagues could benefit from these conferences. Pass this information on!
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9. DAY TWO: 21 MAY
INNOVATION INITIATIVE: TRAVEL’S DRAGON’S DEN
KEYNOTE STRATEGY DEBATE (PLENARY SESSION)
The hottest travel business ideas battle it out as 4 finalists
pitch to 5 big financial backers of new business in the industry Where to invest – and on what? Which travel
Four travel entrepreneurs (whittled down from a shortlist of 20) will pitch their business plans
products will be making money next year and
and receive valuable or critical feedback and maybe even funding from people that invest in how will you be selling them?
and drive new travel businesses. Arrival of OTAs, the LCC revolution, Direct to consumer bookings, the
The Investors (Dragons): evolution of search – all have rocked the industry and shifted the
balance of power within the travel supply chain. Over the next 12
• Dick Porter, Co-founder & Director, • Gerry Samuels, CEO, Travel Capital months, what are travel leaders looking at investing in and who are
STA Travel Gerry co-founded Gradient Solutions they looking to partner with?
Dick started STA Travel in the seventies and that was acquired by Sabre. Travel
• What products will sell next year? Who will you need to sell them?
grew it into a US$1.2 Billion organisation Capital invests in companies, with
employing 2600 people in over 90 countries. funding requirements ranging from • What is going to be the next big change in travel distribution –
Now on the STA Travel board, he devotes his MBO/MBI down to early stage funding. and how do you prepare for it?
time to finding and funding start ups that The investment capital is sourced • Recruitment and retention - as competition for talented employees hots
COFFEE BREAK
could replicate such massive growth. principally from Travel Capital’s up in the global marketplace, how can you ensure you have the right
• Hugo Burge, Founder, Howzat Media Founders, and from a network of people on board to exploit these changes?
Whilst building Cheapflights into an partners within the institutional private • How is the ongoing instability of the US economy likely to affect our
international flight comparison site, Hugo equity world. business in 2008-09? What should you be doing now to protect your
founded Howzat Media investment fund. • John Kent, CEO, youtravel.com company against a downturn?
Investments include WAYN.com, Zoomf.com, John has been a serial entrepreneur • Is scale the key to success? If so, will the high level consolidations
TrustedPlaces.com and has managed to build value witnessed in 2007 continue in 2008?
• Jason Katz, Founder, KP Capital both as an executive and as an • Research is pointing to a drop in revenue from online travel in the US
UBS’s youngest Managing Director, now entrepreneur. John founded youtravel. for the first time. Is Europe likely to follow this trend? Will we really see
ONLINE TRAVEL STRATEGIES CONFERENCE
runs his own private equity fund devoted com in February 2006 and the business a dramatic resurgence of the high street travel agent?
to investments in the global leisure sector. is expected to reach a turnover of • Where is the man in charge of the fastest growing privately owned
Jason was involved in the Hilton and €70million in its first year of operations. travel company (boasting 284.23% annual sales growth) going to
Thomas Cook transactions as well as selling Previous positions include lastminute. invest in 2008?
lastminute.com to Sabre and Active Hotels com UK MD, Travelbargains.com CEO Tom Klein, EVP, Sabre Holdings
to Priceline. and Medhotels.com CEO Glenn Fogel, MD International, Priceline
The Entrepreneurial Finalists: Brian Pratt, VP e-Commerce EMEA, Starwood Hotels
4 finalists from 20 hopefuls who will be pitching on the 20th May. Check out the website Paul Furner, MD, Travel Republic
for more information - http://www.eyefortravel.com/tds/innovation-initiative.asp Mike Rutter, Chief Commercial Officer, Flybe
LUNCH BREAK
ONLINE MARKETING TRACK DISTRIBUTION TECHNOLOGY TRACK
PRESENTATIONS AND PANEL PRESENTATIONS AND PANEL
A step by step guide to understanding and exploiting the Which technologies enable suppliers and
User-Generated Content and Social Media phenomenon intermediaries to maintain mutually profitable
• How do you integrate social media spend into your overall online marketing budget? partnerships?
• Understand how to communicate your brand through social media sites and how • What technologies are essential for travel intermediaries to attract and
much it will cost you integrate supplier inventory?
• Should you attempt to create your own community or focus your attention on the • How will advances in dynamic packaging technology change the way
established social networks? travel is distributed?
• Mistakes can be costly. How do you measure the ROI of advertising campaigns in • How will standardisation of XML and other direct connect technologies develop
a social media environment? and what systems do you need to have in place to profit from these changes?
• How can you monitor and track what is being said about your company online? • What technologies can best help you to manage distribution of your inventory
• How can you use user-generated content as an effective feedback mechanism through multiple channels and partners?
for your product, service and pricing strategies? • What part should GDSs play in your distribution strategy?
Jonathan Gillespie, Agency Lead, YouTube Jerry Dunn, Distribution Development Manager, easyJet
Walid Al Saqquaf, Co-Founder & COO, Trusted Places Brian Conway, SVP EMEA, Travelport GDS
Rod Cuthbert, CEO, Viator Cameron Jones, Regional Director for Northern Europe, Expedia
Martin Verdon-Roe, Head of Sales UK, TripAdvisor
Constandina Milios, Online Marketing Manager, Enjoy England
COFFEE BREAK
PRESENTATIONS AND PANEL PRESENTATIONS AND PANEL
Understanding how your customers interact with your Mobile Marketing and Distribution – How to use
company and your brand online the mobile channel and how to make it pay
In the race to acquire as much traffic as possible, the importance of the online customer Judge for yourself whether a truly effective mobile strategy exists that can
experience is often forgotten. Yet this, sometimes brief experience, has a dramatic effect make your product available anywhere, and at anytime.
on your conversion rates. • Learn what you need to do to make your online communication mobile friendly
• Improving functionality - Usability is key to conversion. Learn how next-generation • What content and functions would be useful to consumers?
technologies, such as Ajax, can improve the customer’s online experience • And what about social networks going mobile? Will this logical step force the
• Learn what other industry websites do to score highly on user experience industry to take mobile seriously?
• Know which low cost methods exist to improve your company’s ability to improve Christophe Leon, Sales & Marketing Director, Voyages-sncf.com
customer satisfaction Jason Rivolta, MD, Mobile Trials
Jamie Cole, VP Distribution, Hilton International Marcus Casey, Director for Online Sales, Development and Operation,
Tanya Lidstone, Head of User Experience, Oiko Lufthansa
Gareth Gaston, Director of E-commerce, Ramada Jarvis Hotels Gerry Samuels, CEO, Mobile Travel Technologies
GROUP DISCOUNTS AVAILABLE - GET YOUR COLLEAGUES INVOLVED Page 9
Reserve your place now: www.eyefortravel.com/tds | Phone Paul Lane on: +44 207 375 7597 | Email: tim@eyefortravel.com

10. NEW FOR 2008 – INNOVATION INITIATIVE WHO WILL YOU MEET AT THE
THE TRAVEL INDUSTRY’S DRAGON’S DEN! TRAVEL DISTRIBUTION SUMMIT?
• Where are the travel industry’s most successful money men Travel distribution is based on partnerships and at this
investing in 2008? event distribution deals are initiated, continued and most
importantly sealed.
• What new travel products will soon be tempting your customers
- what are today’s travel entrepreneurs creating Our delegates read as a who’s who of the travel industry
and the wealth of knowledge that will be around you in the
The Innovation Initiative aims to spot the next Ms Lane Fox, Stelios or even Mr conference room is vast. The 2 day summit is a highly cost
(Thomas) Cook by helping budding travel industry entrepreneurs showcase their effective way to get up to speed with what the industry is
products to our select board of industry experts, venture capitalists and angel really thinking and doing.
investors and potentially source funding.
Use this event to network, find new distribution partners
The format is simple: the hottest new travel industry start-ups from around the and make your company more successful!
world will show and demo their products over a two day period at EyeforTavel’s
Travel Distribution Summit this May 20-21 2008 at the Business Design Centre
in London. And they don’t pay a penny to do this. They will be selected to COMPANY TYPE
participate based on merit alone. In fact, we’re even offering £7,000 of media 42% Intermediaries
exposure, so that the winners, no matter how small, will become known by the (travel agents, tour operators)
industry. The winners will be selected by EyeforTravel’s prestigious advisory 28% Travel Suppliers
(airlines, hotels, car hire)
board and by a select board of VCs: which includes:
17% Marketing, Technology,
• Dick Porter, Co-founder & Director, • Gerry Samuels, CEO, Content Solutions Providers
STA Travel Travel Capital 11% Other (press analysts, academics)
Dick started STA Travel in the Gerry co-founded Gradient
seventies and grew it into a US$1.2 Solutions that was acquired by 2% Finance (investors, VC banks, insurers)
Billion organization employing 2600 Sabre. Travel Capital invests
people in over 90 countries. Now in companies, with funding JOB TITLE
on the STA Travel board he devotes requirements ranging from MBO/
29% Director, Chief Officer, EVP, SVP,
his time to finding and funding MBI down to early stage funding. Head of Department
start ups that could replicate such a The investment capital is sourced 44% VP & Manager
massive growth. principally from Travel Capital’s
• Hugo Burge, Founder, Howzat Media Founders, and from anetwork of 14% MD, CEO, President
partners within the institutional
Whilst building Cheapflights into
private equity world. 13% Other (journalist, engineer, academic,
an international flight comparison analyst)
site, Hugo founded Howzat Media • John Kent, CEO, youtravel.com
investment fund. Investments John has been a serial
include WAYN.com, Zoomf.com, entrepreneur and has
TrustedPlaces.com managed to build value both AREA OF RESPONSIBILITY
• Jason Katz, Founder, KP Capital as an executive and as an 43% Sales Marketing Business
entrepreneur. John founded
UBS’s youngest Managing Director, 22% Running the company
youtravel.com in February 2006
now runs his own private equity 14% IT
and the business is expected to
fund devoted to investments in the
reach a turnover of €70m in its 6% RM & Pricing
global leisure sector. Jason was
first year of operations. Previous 6% CFO/Purchasing
involved in the Hilton and Thomas
positions include lastminute.com 5% Analysts & Strategy
Cook transactions as well as selling
UK MD, travelbargains.com CEO
lastminute.com to Sabre and Active 4% Other (including academic,
and Medhotels.com recruitment, PA)
Hotels to Priceline.
Entrepreneurs are applying now (simply email your “pitch” to tim@eyefortravel.
com with “ENTREPRENEUR” in the subject line.) A shortlist of 20 potentials will do
a preliminary pitch on the 20th of May. 4 finalists will pitch again on the 21st May
in the main auditorium of the Summit with feedback and possibly investment from You need to make fact based
the VC panel. The panel will then choose a winner. (The winner and EyeforTravel decisions when planning to grow
will negotiate a £7K B2B marketing package to help the winner gain further in difficult economic times.
exposure to the industry.)
EyeforTravel’s European Online
There will be the following categories:
Travel Report 2008...
Start-ups Next round of funding
[to be Published May]
• Travel intermediaries - bed banks, • Travel intermediaries - bed banks,
agencies, tour operators agencies, tour operators ...will give you a strategic analysis of key data from 2002
and predicted forward to 2012. Packed with key statistics,
• Travel technology and marketing • Travel technology and marketing
charts and expert analysis, the report will bring you up to
- Travel meta search, reservations - Travel meta search, reservations
date with the very latest European trends and allow you to
systems, affiliates systems, affiliates
understand this highly fragmented market. Incorporating
• Travel suppliers - hotels, airlines, car • Travel suppliers - hotels, airlines, car an overview of the region, online purchasing behaviour, in-
hire, cruise hire, cruise depth sector analyses, leading company performance and
• Anything else! - things that the • Anything else! - things that the much more, the report will help you to fully understand this
industry needs which don’t fit the industry needs which don’t fit the complex region and allow you to adapt your company’s
categories above categories above strategy accordingly.
Get involved NOW! The report is available to all Platinum pass holders.
To pitch simply email your “pitch” to tim@eyefortravel.com with “ENTREPRENEUR” Upgrade and set your online strategy on a course for
in the subject future growth.
Page 10 How many of your colleagues could benefit from these conferences? Pass this information on!
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