Learn why your audience may not be sharing your social media content, and find out what you can do about it.

1. How to Inspire Your Audience
To Share Your Content

2. Are you posting content to social
media but not getting any response
from your audience?
Here are 5 potential reasons why your
content is not being shared…
and what to do about it.

3. 1. Lack of Visuals
Social media audiences like visual content;
it is shared more frequently than anything
else.
If your content is text-heavy, try posting
some images, infographics and videos.

4. If your content is consistently aimed at
selling, then you are not offering your
audience anything of real value. Likely your
content is also not being seen.
Try posting content that is helpful, inspiring
or entertaining instead.
2. Too Promotional

5. 3. Poor Timing
You may be posting content at times when
your audience isn’t online.
Try posting at different times of day and
measure what times generate the best
response.

6. 4. Wrong Message
It could be that the type of content you’re
sharing isn’t really what your audience wants to
hear (or it’s simply not what they want to hear
from you).
Create a range of content messaging that serves
your audience in different ways, and see what
they respond to best.

7. 5. You’re “Lecturing”
If all you’re doing is posting content and
you, yourself, are not listening to your
audience, responding to their comments
and engaging proactively with them, then
you can’t expect them to engage with you.
Start engaging in the conversation.

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