Presentation developed for women in business about social media marketing by Barbara Rozgonyi, publisher of wiredPRworks.com and founder of Social Media Club Chicago. For information on Barbara's corporate speaking and training programs, call 630.207.7530 or email connect@ corywestmedia.com.

1. Five Social Media Levers to LIFT You & Your Business Presented by Barbara Rozgonyi for Wheaton Chamber of Commerce

2. Contact Information @wiredprworks corywestmedia@gmail.com 630.207.7530 voice/text

3. Presentations www.slideshare.net/wiredprworks

4. Survey

5. What is Social Media?

6. Tools

7. Technology

8. People and their stories

15. Survey

16. 5 Levers W – Words I – Intentions R – Routes E – Experience D – Design

17. To LI-F-T You and Your Business LI – LinkedIn F – Facebook T - Twitter

18. Top Takeaway To become the leader people are looking for.

20. Words Search Sentiment Keywords

21. Search Terms Images URLs Sites

22. Search

23. Sentiment Twendz RankSpeed

25. Words Search Sentiment Keywords

26. Definition Intention–noun 1. an act or instance of determining mentally upon some action or result. 2. the end or object intended; purpose. 3. intentions, a. purpose or attitude toward the effect of one's actions or conduct: a bungler with good intentions. b. purpose or attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5. Logic. a. Also called first intention, primary intention. reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also called second intention, secondary intention. reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner or process of healing, as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7. meaning or significance: The intention of his words was clear. Source: dictionary.com

27. Intention intendo to stretch, strain, try to prove to extend, aim, direct, direct one's course

29. Intention Why? What? Who? How?

30. Routes LinkedIn Facebook Twitter Something else?

32. LinkedIn Professional Profile Group Connections Recommendations Authority Status Company Page

33. LinkedIn Tips Keywords Consistency Frequency Strategy

35. Facebook Friends Fans Events Ads

36. Facebook Tips Keywords Images Connections Ads

39. Twitter Keywords Branding Shorteners Followers

40. Twitter Tips Keywords Topics Automate Followers Hashtags

41. Experiences Setting Characters Story Plot Footprint

42. Experience Tips Keywords Casting Images Repurpose Audience

51. Design Purpose People Position Platforms Public Relations

52. Social Media Design Words Intention Routes Experiences Design

53. Action Steps Select keywords Identify Intentions Linger and Listen Profile Construction Connect and Update

54. Thank You!