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How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

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How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

  1. 1. HOW TO ENGAGE YOUR TEAM IN UX DESIGN? IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014 DESIGN RESEARCH WORKSHOPS KNOW-HOW 1
  2. 2. LONG TIME AGO WE WERE: INFORMATION ARCHITECTS USABILITY SPECIALISTS DESIGN RESEARCH WORKSHOPS KNOW-HOW 2
  3. 3. WE AUDITED DESIGN RESEARCH WORKSHOPS KNOW-HOW 3
  4. 4. WE WIREFRAMED DESIGN RESEARCH WORKSHOPS KNOW-HOW 4
  5. 5. WE WROTE SPECIFICATIONS DESIGN RESEARCH WORKSHOPS KNOW-HOW 5
  6. 6. WE WORKED ON OUR OWN DESIGN RESEARCH WORKSHOPS KNOW-HOW 6
  7. 7. THEN CAME THE DREADFUL FEEDBACK DESIGN RESEARCH WORKSHOPS KNOW-HOW 7
  8. 8. OUR PROFFESION BECAME POPULAR 2008 1 WUD event in Wroclaw ~150 attendees 2014 4 WUD events in 4 cities ~800 attendees DESIGN RESEARCH WORKSHOPS KNOW-HOW 8
  9. 9. WE BECAME DEMANDED 2008 2 job entries in Poland in 3 months 2014 39 job entries in 3 months on praca.uxlabs.pl DESIGN RESEARCH WORKSHOPS KNOW-HOW 9
  10. 10. SOMETHING HAS CHANGED SO HAVE WE https://www.flickr.com/photos/jdhancock/9542661265/ DESIGN RESEARCH WORKSHOPS KNOW-HOW 10
  11. 11. UX = MODERATOR UX has to moderate the process so it goes in the right direction DESIGN RESEARCH WORKSHOPS KNOW-HOW 11
  12. 12. UX = RECORDER UX designer shares the knowledge by vivid and powerful deliverables DESIGN RESEARCH WORKSHOPS KNOW-HOW 12
  13. 13. UX = MEDIATOR DESIGN RESEARCH WORKSHOPS KNOW-HOW 13 UX person helps the team reach consensus
  14. 14. UX = CATALYST enhances and increases the rate of product development process DESIGN RESEARCH WORKSHOPS KNOW-HOW 14
  15. 15. UX DESIGNER NEEDS TO ENGAGE OTHERS IN UX DESIGN RESEARCH WORKSHOPS KNOW-HOW 15
  16. 16. HOW? DESIGN RESEARCH WORKSHOPS KNOW-HOW 16
  17. 17. USE NEW TOOLS AND COMPETENCES learn from the best and do create your own DESIGN RESEARCH WORKSHOPS KNOW-HOW 17
  18. 18. ORGANIZE WORKSHOPS share the design process with others DESIGN RESEARCH WORKSHOPS KNOW-HOW 18
  19. 19. DO WORKSHOPS OUTSIDE OFFICE it opens your minds and brings the team closer DESIGN RESEARCH WORKSHOPS KNOW-HOW 19
  20. 20. MAKE YOUR TEAM DESIGN RESEARCH WORKSHOPS KNOW-HOW 20 CREATE STUFF less talking, more doing
  21. 21. CO-CREATE WITH BOTH USERS AND CLIENT DESIGN RESEARCH WORKSHOPS KNOW-HOW 21
  22. 22. DESIGN RESEARCH WORKSHOPS KNOW-HOW 22 LET THEM PARTICIPATE IN SKETCHBOARDS
  23. 23. INVITE THE TEAM TO UX RESEARCH DESIGN RESEARCH WORKSHOPS KNOW-HOW 23 it’s when the opinions change and magic happens
  24. 24. ASK THEM TO PARTICIPATE IN RESEARCH ANALYSIS DESIGN RESEARCH WORKSHOPS KNOW-HOW 24
  25. 25. EMBRACE ITERATIONS AND FEEDBACK they’re part of the process DESIGN RESEARCH WORKSHOPS KNOW-HOW 25
  26. 26. BUT DO EXPLAIN YOUR SOLUTIONS you’re the designer, right? DESIGN RESEARCH WORKSHOPS KNOW-HOW 26
  27. 27. WHY BOTHER? DESIGN RESEARCH WORKSHOPS KNOW-HOW 27
  28. 28. TO GAIN INSIGHT your client knows far more about their business than you ever will DESIGN RESEARCH WORKSHOPS KNOW-HOW 28
  29. 29. TO FLOURISH PROJECTS unexpected ideas come from collaboration DESIGN RESEARCH WORKSHOPS KNOW-HOW 29
  30. 30. TO SURVIVE because your clients expect it DESIGN RESEARCH WORKSHOPS KNOW-HOW 30
  31. 31. QQUUEESSTTIOIONNSS?? DESIGN RESEARCH WORKSHOPS KNOW-HOW 31
  32. 32. DESIGN RESEARCH WORKSHOPS KNOW-HOW 32 IGA MOŚCICHOWSKA im@witflow.com +48 608 689 510 All incredible photos created by JD Hancock and Leigh/J/M were used on creative commons license.

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