How to engage your team in UX design? Is it worth it? And how has the role of UX person in the team changed?

1. HOW TO ENGAGE YOUR TEAM IN UX DESIGN?
IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014
DESIGN RESEARCH WORKSHOPS KNOW-HOW 1

2. LONG TIME AGO WE WERE:
INFORMATION
ARCHITECTS
USABILITY
SPECIALISTS
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3. WE AUDITED
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4. WE WIREFRAMED
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5. WE WROTE
SPECIFICATIONS
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6. WE WORKED
ON OUR OWN
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7. THEN CAME THE DREADFUL FEEDBACK
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8. OUR PROFFESION BECAME POPULAR
2008
1 WUD event
in Wroclaw
~150 attendees
2014
4 WUD events
in 4 cities
~800 attendees
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9. WE BECAME DEMANDED
2008
2 job entries
in Poland
in 3 months
2014
39 job entries
in 3 months on
praca.uxlabs.pl
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10. SOMETHING HAS CHANGED
SO HAVE WE
https://www.flickr.com/photos/jdhancock/9542661265/
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11. UX = MODERATOR
UX has to moderate
the process so it goes
in the right direction
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12. UX =
RECORDER
UX designer shares the
knowledge by vivid and
powerful deliverables
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13. UX
=
MEDIATOR
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UX person helps
the team reach
consensus

14. UX = CATALYST
enhances and increases the rate
of product development process
DESIGN RESEARCH WORKSHOPS KNOW-HOW 14

15. UX DESIGNER NEEDS TO
ENGAGE OTHERS IN UX
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16. HOW?
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17. USE NEW TOOLS
AND COMPETENCES
learn from the best
and do create your own
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18. ORGANIZE
WORKSHOPS
share the design process
with others
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19. DO WORKSHOPS
OUTSIDE OFFICE
it opens your minds and
brings the team closer
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20. MAKE YOUR TEAM
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CREATE STUFF
less talking, more doing

21. CO-CREATE
WITH BOTH
USERS AND CLIENT
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22. DESIGN RESEARCH WORKSHOPS KNOW-HOW 22
LET THEM
PARTICIPATE IN
SKETCHBOARDS

23. INVITE THE TEAM
TO UX RESEARCH
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it’s when the opinions
change and magic happens

24. ASK THEM TO
PARTICIPATE IN
RESEARCH ANALYSIS
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25. EMBRACE
ITERATIONS
AND FEEDBACK
they’re part of the process
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26. BUT DO EXPLAIN
YOUR SOLUTIONS
you’re the designer, right?
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27. WHY BOTHER?
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28. TO GAIN INSIGHT
your client knows far more about
their business than you ever will
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29. TO FLOURISH
PROJECTS
unexpected ideas
come from collaboration
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30. TO SURVIVE
because your clients expect it
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31. QQUUEESSTTIOIONNSS??
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32. DESIGN RESEARCH WORKSHOPS KNOW-HOW 32
IGA
MOŚCICHOWSKA
im@witflow.com
+48 608 689 510
All incredible photos created by
JD Hancock and Leigh/J/M
were used on creative commons license.