Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Brand Builder : Monitor, Promote, Engage
1. introducing Social Brand Builder
One Stop Shop for Digital Marketing
2. Grow your brand & community through Roundtrip Marketing!
Roundtrip Marketing : Monitor, Promote, Engage!
Monitor : Create oversight and insight in your brand and fans
Promote your brand, products & services
Engage : meet your fans, build relations through interaction and conversation
MONITOR PROMOTE ENGAGE
Brand & Fan Insights Digital Marketing Join the Conversation
M O N I T O R | I N S I G H T S | P R O M O T I O N | C O N V E R S AT I O N | E N G A G E M E N T | G R O W !
3. Social Brand Builder : One Stop Shop for Roundtrip Marketing!
Monitor : know your brand & customer
• Business Performance : reach, traffic, customer interaction, revenue
• Customer Profile : customer value, influence, and preferences
• Brand Awareness : what customers say about your brand & products
Promote : your brand & products ... and your customers
• All digital marketing functionality at hand, for promotion through
• newsletters
• multimedia messages & posts (‘micro-blogging’)
• newsfeeds
• photo galleries, video channels, podcasts
• Reach your customer cross-channel
• through web, mobile, social networks and locations!
Engage : Meet your customers and fans!
• monitor conversations on your live stream on all networks
• see your mentions, positive, negative remarks and questions being asked
• influence the conversation and build relations
K NOW Y OUR B RAND & C USTOMER | P ROMOTE Y OUR B RAND , PRODUCTS & SERVICES | M EET & E NGAGE WITH F ANS
4. Social Brand Builder : Oversight & Insight to manage on facts!
Know your Business
Reach for Acquisition
Presence for Activate
Engagement for Conversion
Sales for your financial performance
Know your Fans
Where & what they spend
What they say
What is their profile
Who are the influencers
5. Social Brand Builder: Promote online, multichannel
M AIL | P OSTS | N EWSFEEDS | P HOTO G ALLERIES | V IDEO C HANNELS | P ODCASTS | E VENT C ALENDERS
6. Social Brand Builder: Follow conversations, Meet your customer and Engage!
M ONITOR | R ECORD & T RACK | I NSIGHTS | M ENTIONS | R EPLY | M EET | D ISCUSS | P OST | A LL N ETWORKS