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5 Lessons to Learn From Your Google Analytics - 3XE Slides 2016

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Learn 5 lessons from your Google Analytics including how to make sense of your data, how to visualise your data and understanding what a customer is worth to your business. For more digital marketing and analytics insights check out http://www.wolfgangdigital.com/blog

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5 Lessons to Learn From Your Google Analytics - 3XE Slides 2016

  1. 1. Analytics At 3XE
  2. 2. 5(ish) Lessons From Analytics • Knowing Your Data • Visualisation • What’s a Customer Worth? • Mind Reading • Kickin’ back
  3. 3. ‘All Website Data!’
  4. 4. WTF
  5. 5. • External/Internal Traffic • Lower Case URLs
  6. 6. www.wolfgangdigital.com/blog/top-seo-tips www.wolfgangdigital.com/blog/top-SEO-tips
  7. 7. • External/Internal Traffic • Lower Case URLs • Device • Filtering out Spam/Bots
  8. 8. Why? • Google Analytics is a liar (sometimes)
  9. 9. Bounce Rate (bouns rāt), n., pl. -tes 1. The percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
  10. 10. 5(ish) Lessons From Analytics • Knowing Your Data • Visualisation • What’s a Customer Worth? • Mind Reading • Kickin’ back
  11. 11. How are my channels doing?
  12. 12. Acquisition > Overview
  13. 13. Acquisition > All Traffic > Channels
  14. 14. Acquisition > All Traffic > Source/Medium
  15. 15. Acquisition > All Traffic > Treemaps
  16. 16. Primary Secondary
  17. 17. Conversions > Multi-Channel Funnels > Top Conversion Paths
  18. 18. Conversions > Multi-Channel Funnels > Assisted Conversions
  19. 19. 5(ish) Lessons From Analytics • Knowing Your Data • Visualisation • What’s a Customer Worth? • Mind Reading • Kickin’ back
  20. 20. +35%
  21. 21. 5(ish) Lessons From Analytics • Knowing Your Data • Visualisation • What’s A Customer Worth • Mind Reading • Kickin’ back
  22. 22. Site Search
  23. 23. com/?s=search+term
  24. 24. Behavior > Site Search > Search Terms
  25. 25. 5(ish) Lessons From Analytics • Knowing Your Data • Visualisation • What’s A Customer Worth • Mind Reading • Kickin’ back
  26. 26. cpc
  27. 27. Key Takeaways • Look at the data that matters • Know how your channels work • Understand what visitors expect • Don’t take any unnecessary risks http://bit.ly/1PSaJ6g

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