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Wolfgang Essentials 2016 - Essential Facebook Updates

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On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.

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Wolfgang Essentials 2016 - Essential Facebook Updates

  1. 1. “…cohesivewithpagecontent…”
  2. 2. Screen grabslide with linesthat mean things.
  3. 3. 1. InstagramAds 2. Lead Gen Ads 3. Dynamic Product Ads 4. Canvas 5. Video Ads I’ll be talking about…
  4. 4. Facebook Advertising
  5. 5. 1. Instagram: It’s not just pics of your dinner
  6. 6. • 22% of people in Ireland have an Instagram account , half of theselog in daily • 400 millionmonthlyactive users (more thanTwitter & Snapchat) Who’s on it?
  7. 7. WhyInstagram ads are thebee’s knees
  8. 8. 2. Lead Gen Ads: The Google Killer
  9. 9. • CPL €4.65 • 96% Cheaperthan a lead from press • Targeting: Website visitors, emails, lookalikes Case Study 1: Motivation Clinics
  10. 10. • CPL: €2.83 • Since starting FB Lead Ads, there has beena 1120% increase inleads • Targeting: Amanda Brunker, Body modification, Lingerie, Wonderbra or Bikini Models Case Study 2: Avoca Clinic
  11. 11. • CPL: €0.39 • 467 NewEmails • Targeting: Fashion interests, similar brands • Customer match, custom audience Case Study 3: iClothing
  12. 12. 2. Dynamic Product Ads: Facebook Remarketing on Steroids
  13. 13. • Next level advertising - Automation • Relevance • Cross Sell / UpSell Why DPAs are brill
  14. 14. • Relevance: Yourads only show the products that potential customers werealready looking at • Saves Time: NoNeed to createmultiple ads for every product or product line • Cross Sell / UpSell Why DPAs are brill
  15. 15. - Its shiny and new - Full screenimmersive experience - No coding Why Canvas is Fab
  16. 16. 4. Facebook Canvas: Fancy Pants Way of Showing Images
  17. 17. €0.005
  18. 18. - Sofeckin’ cheap! - Collect Audiences, Segmentand Retarget - Great way to get brand message across Why Facebook Video ads are Gorge
  19. 19. Thanks!

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