Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Twitter:@wolframnagel#Multiscreen
Multiscreen
Experience
Design
Strategy and concept development
for digital services for ...
We are a nation
of multiscreeners.
Most of media time today
is spent in front of a
screen.
Google study 2012 (bit.ly/ggl12)
Multiscreen Experience Desgin
device / screen
context of use
user
strategies
and examples
Smartphone:	 communication, networking, entertainment
Tablet:	 entertainment and communication
Desktop:	 professional and ...
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
...
Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte
Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich
User PROTOTYP...
Chris Kulig (Trend user)
aged 35, single | event manager, secondary school
MODEOFUS
E S
ITUATION
ENVIRONMENT
Context of use
mobile context of use
strategies
and examples
Mobile First Simultaneity Social TV Device Shifting Complementarity
Synchronisation Screen Sharing Coherence Fluidity Smar...
Josh Clark
https://twitter.com/#!/globalmoxie/status/192276891913297920
A part of Multi-device
strategy is simply
embracin...
Authors: W. Nagel / V. Fischer
Publisher: digiparden GmbH
ISBN: 978-3-9815872-0-3
1st edition (German), May 2013
284 pages...
Próximo SlideShare
Cargando en…5
×

de

Multiscreen Experience Design (short presentation, English) Slide 1 Multiscreen Experience Design (short presentation, English) Slide 2 Multiscreen Experience Design (short presentation, English) Slide 3 Multiscreen Experience Design (short presentation, English) Slide 4 Multiscreen Experience Design (short presentation, English) Slide 5 Multiscreen Experience Design (short presentation, English) Slide 6 Multiscreen Experience Design (short presentation, English) Slide 7 Multiscreen Experience Design (short presentation, English) Slide 8 Multiscreen Experience Design (short presentation, English) Slide 9 Multiscreen Experience Design (short presentation, English) Slide 10 Multiscreen Experience Design (short presentation, English) Slide 11 Multiscreen Experience Design (short presentation, English) Slide 12 Multiscreen Experience Design (short presentation, English) Slide 13
Próximo SlideShare
Developing and Designing Multiscreen Android apps
Siguiente

8 recomendaciones

Compartir

Multiscreen Experience Design (short presentation, English)

Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book and project by Wolfram Nagel and Valentin Fischer (authors) and digiparden (publisher/editor, an imprint of SETU GmbH). More information via info@msxbook.com

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Multiscreen Experience Design (short presentation, English)

  1. 1. Twitter:@wolframnagel#Multiscreen Multiscreen Experience Design Strategy and concept development for digital services for multiple screens Executive summary Wolfram Nagel, digiparden GmbH Schwäbisch Gmünd, July 2013
  2. 2. We are a nation of multiscreeners. Most of media time today is spent in front of a screen. Google study 2012 (bit.ly/ggl12)
  3. 3. Multiscreen Experience Desgin device / screen context of use user strategies and examples
  4. 4. Smartphone: communication, networking, entertainment Tablet: entertainment and communication Desktop: professional and recreational usage Smart TV: visual information and simultaneus usage FOUR Screens / devices
  5. 5. http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ People use any platform to do anything. Giles Colborne
  6. 6. Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich User PROTOTYPES
  7. 7. Chris Kulig (Trend user) aged 35, single | event manager, secondary school
  8. 8. MODEOFUS E S ITUATION ENVIRONMENT Context of use
  9. 9. mobile context of use
  10. 10. strategies and examples
  11. 11. Mobile First Simultaneity Social TV Device Shifting Complementarity Synchronisation Screen Sharing Coherence Fluidity Smart Content Mashability Communification Gamification Storyfication Emotionality Microjoyment Hybrid Media strategies and examples
  12. 12. Josh Clark https://twitter.com/#!/globalmoxie/status/192276891913297920 A part of Multi-device strategy is simply embracing the uncertainty.
  13. 13. Authors: W. Nagel / V. Fischer Publisher: digiparden GmbH ISBN: 978-3-9815872-0-3 1st edition (German), May 2013 284 pages Price: EUR 39,90 More here: www.multiscreen-experience-design.com Book and website
  • amandamnt

    Mar. 18, 2021
  • pabloj2012

    Jan. 5, 2018
  • bigbigyuan

    May. 31, 2016
  • JongwonLee5

    May. 4, 2016
  • HusseinGaber1

    Apr. 13, 2016
  • lamprosmousselimis

    Jan. 18, 2016
  • jenux

    Oct. 16, 2014
  • anettem

    Apr. 14, 2014

Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book and project by Wolfram Nagel and Valentin Fischer (authors) and digiparden (publisher/editor, an imprint of SETU GmbH). More information via info@msxbook.com

Vistas

Total de vistas

2.958

En Slideshare

0

De embebidos

0

Número de embebidos

146

Acciones

Descargas

0

Compartidos

0

Comentarios

0

Me gusta

8

×