1. Additional projects Ideas
Colman 2010
Shai Wolkomir
(Due to some students requests, am adding some more ideas
that came to mind ....)

2. Share-A-fi

3. Share-A-fi
Share your wireless connection, but do it smart
Ever wondered what you wireless router is doing when
you are not home .... Not a lot :-)
Why not make it worth while ...
If you router could give out free internet to everyone
around ( in its proximity ) and in the process, maybe
make you some money in the process
Make your wireless router work for You !!!

4. The Idea is simple
Whenever your not home ( your wireless router can
detect it VIA you mac address connection )
You open it for every one
But, since you are giving them free internet (neighbors,
people in the near coffee shop, etc ), they will need to
“pay” something
Since you are “seeing” all their browsing activity, every
now and then (not aggressively) you can add a smart
advertisement on top of the website they are browsing
to

5. why will it work ?
Its “green” - less boxes, more usage of what we have
its efficient
its cool :-)
personalized ads are crucial in todays era
Seeing everything a man is looking at ( and not just
one site will give you a great edge )

6. what’s in it for you
you will program on an open source linux os on a
wireless router and create a NAT program to control all
the traffic and embed relevant ads
High relevance ad placement is very important today,
setting a foot in this territory will gain you great
knowledge and a clear edge !!
Suitable for a strong group ( of at least 4 )
Hard work

7. PhisheO

8. PhiseO -
Detect Phishing with SEO and more
Ever wondered how you catch a phishing attack
Well, there are lots and lots of ways, most of them do
retain to the content analysis of the page it self
Which is good ... but not enough
Phiseo will add a new layer of detection using meta
analysis on the website and of the its surrounding
ingredients (anything but the content)

9. If its a bank, its domain should be high ranked in a
search engine ? (as apposed to a fraud site)
How much time has the site been up
Is the server located in ... “Normal” Zone
Etc ...
Learning all of these takes time, but it provides a new
and interesting way to analyze Phishing
The good think is that there are a number of data sets in
the public domain that we can analyze

10. This project is all about thinking and experimenting
outside the box
Finding a good formula that will add even 10-15%
more visibility of weather a site is phishy or not, will
have great affect for any security company
Focus on new ways to see if a site if Phishy or not,
anything but the content analysis (Boring ....)

11. Why will it work
Security companies are always on look out for an
additional security detection technology ( even if it gives
them 10% factor - believe me its a lot !!!! )
You are trying out something new (thats said - it might
not work :-))
Phishing is a big problem today ( and will grow bigger )
I think you will enjoy the research part, it will be very
interesting

12. Whats in it for you
Security , Detection ,innovation (we will be brian
storming a lot together)
Harvest multiple samples of phishing sites to analyze
and find their common factors
Develop a SaaS solution that any company can send
you a site, and you will give them a “RiskScore” as for
how Phishy it is (given your unique analysis)

13. Reputation2.0

14. Reputation2.0
Your Reputation personal alert engine
The web is a great place but a dangerous one as well
For each job interview in the US, people are goggling
you !!!
What if the find that photo from you know when ... in
that party ... on that beach ... with that .... (Oh never
mind, you know where this is going to !! )
What you would like to do is KNOW before they do
and then have the power to do something about it !

15. Introducing - your online personal googler, it will keep
you inform and alert you on every bit and bytes that
google finds on you in almost real time
why ?
Cause its important
Challanges ?
Google has a lousy API , but we can Use Yahoo’s
and make some clever stuff to overcome some of the
issues there

16. So again the scenario is simple
You don’t google yourself everyday and see what new posts are
there related to you on the web
Reputation2.0 will do just that and alert you VIA email
Now you know first, and you have the time to do something if you
find it ... offensive
remove that photo
call that website editor
anything you see as relevant
Remember - knowledge is important, real time knowledge even
more :-)
The focus in this project is on the “find” and not on the “remove”

17. RealTwend

18. One of the basics problem of today’s messaging is the
tinyURL , its that short url, people are seeing
everywhere that later on correlates to a “real” Url
Another interesting subject people are trying to explore
is trends .. what are people talking about, what is
interesting, what is being digged, etc ....
Can we combine the two and solve a bigger problem ?
(answer in the next slide)

19. Obama : Yes we can !!!!
What if we would search the twitter stream m in very
short intervals and gather all the tiny urls there and then
convert then to real URL’s and see the real pictures
We can then find out what URL’s are really re - twitted,
talked about and are in the heart of the conversation
It will make trend , and URL relevancy much clearer

20. Why will it work
Trends are cool
Everybody wants to know everything before everyone
Twitter is a realtime stream that uses an obfuscating
tool that “hurts” its capability of being a real trend
analyzer ( you can fix that)

21. Whats in it for me
Twitter API
Stats and realtime URL match conversion
Client and server side work done here
Use what ever server side you want (ASP, PHP,
etc ...)
Working on trend’s and the “real time” internet will
make you an internet Ninja !

22. StopSpweet

23. If you didn't get it, then :
Spweet = Spam Tweet
Tweeter is growing and so is Spam
Well, thats the main idea : if something is that good
someone will find a way to abuse it !!!
There are a number of ways in which you can provide a
means to stop spam tweet
And there are a number of potential customers you can
sell you gazzilion dollar company to
End users
Twitter itself
Etc ...

24. Therefor it could be ( and should be ) implemented
differently depend on the end Goal
The good news -
there is no real good solution today
It means yo can solve the problem to just a specific
segment in the market and still regain GLORY :-0

25. Main detection idea -
build reputation and a formula around the users, their
friends, their retweets, their time of posts, their
posted URL’s (and tiny url’s), etc ....
As you might gather this project too has a very unique
approach in the security domain
The good thing is that you don't have to take the
security internship to do this project

26. Whats in it for me
Twitter API
Security experience
Will it work - i think so, mainly because the market is dying for
a solution !!!! (60% of tweets are junk anyway ....)
Will it make you a gazzilion dollars ? Depends ... you need :
10% Work hard
10% Be brilliant
80% Have luck !!!

27. Segmentor

28. What is the hardest part
about making a survey ?
Creating the questions ... Nope !
I don't think so ...
Analyzing the answers .... Nope !
common 1+1 = 2 ... Duh ?!?!
Finding the right people to ask them the relevant
question !!! ... YES

29. Lets say that you are celcom and you want to make a
survey for new billing programs for soldiers ( ages
18-20 )
So what will you do ?
you need to drive to a base and put out a stand to
ask soldiers questions
But what if you want to target married women in the
age of 30-35, that have babies ?
Much harder isn’t it ?

30. To make a survey relevant and actual you got to make
it relevant to the segment at hand
Companies are paying a lot of money for other
companies to find the relevant people to ask them the
relevant questions
We can make it much faster and easier

31. Consider the following scenario :
I’m working in a job and want to make some money “on the
side” if possible
I go the segmentor website, i connect VIA facebook connect
Now the segmentor knows details about me ... and can put
me in a very relevant segment
Tomorrow Celcom turns to the segmentor and pays them a
2,000 US $ to find 150 people that have studies in colman
between 2000-2008 and are married
(I don't know why , and i don't care)

32. the segmentor takes the relevant survey / questions
and forward them to the relevant applicants (VIA
facebook/twitter, etc ...)
The applicants get’s payed 10 US$ per survey (150
students * 10 US = 1500 US$)
The segmentor gets 500 US $ for being the negotiator

33. Why will it work
You are solving a real problem !!!
finding the right people to answer the relevant question is hard, if
you got facebook on your side its much easier (think of it, people
are sharing everything about them selves there, making them
“segmantable”)
The companies that charge celcom today, takes much more then
2K US $, you can do it for much less, cause technology is at your
side !!!
Its cool
Its a win-win - everybody wins !
The end customer gets more money to answers surveys at the
end of the day
Celcom gets a cheaper and better (more precise) solution

34. Whats in it for me
API (facebook twitter)
Build a segment function (which people fit to which )
Needs at least 3 students (a big project )
Startup potential
Find one company to pay and 300 facebook
applicants that will participate and i will give at least
99 as your final grade !!!

35. For more Questions i will be this Thursday in Colman
Try to catch me then
Or VIA email
shai.wolkomir@gmail.com