Networked Nonprofit: Care2 Webinar
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The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy. Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
![[object Object],For Audio Call: 1-408-792-6300 Event Number: 660 629 871 Presented By: Allison Fine, Demos Beth Kanter, Zoetica Danielle Brigida, National Wildlife Federation Marc Sirkin, Autism Speaks Moderated by: Jocelyn Harmon, Care2 June 17, 2010](https://image.slidesharecdn.com/car2networkfinweb-100617212727-phpapp02/85/networked-nonprofit-care2-webinar-1-320.jpg)
![Using WebEx ,[object Object],[object Object],[object Object],[object Object],For Audio: 1-408-792-6300 Event Number: 660 629 871](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Networked Nonprofit: Care2 Webinar
- 4. What is Care2? 13 million “Do Gooders” For Audio: 1-408-792-6300 Event Number: 660 629 871
- 6. The Networked Nonprofit Beth Kanter and Allison Fine Co-Authors, The Networked Nonprofit
- 8. Allison H. Fine http://afine2.wordpress.com/
- 9. @afine @kanter June 21 st Virtual Launch Party 4-5 PM EST 1-2 PM PST http://bit.ly/networkednp http://bit.ly/netnongo
- 10. Why we wrote this book …
- 11. Complex social problems that outpace the capacity of any individual organization Photo by uncultured
- 12. Source: David Armano The Micro-Sociology of Networks In a networked world, nonprofits need to work less like this
- 13. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
- 14. The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Relationships Learning Loops Trust Through Transparency Friending or Funding Simplicity Govern through Networks
- 15. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls
- 18. Nonprofit Fortress Free Agent
- 19. Transparent The Opposite of Fortresses
- 20. Transparent nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals
- 21. How many free agents does it take to turn a fortress inside/out?
- 23. Shawn Ahmed “ I can’t single-handedly end global poverty, but I can take actions and inspire others .”
- 25. “ the problem isn’t social media, the problem is that YOU are the fortress. Social media is not my problem: I have over a quarter million followers on Twitter , and 2.1 million views on YouTube. I have a hard time having you guys take me seriously . “
- 31. @afine @kanter Book on Amazon: http://bit.ly/networkednp See you on June 21st 1-2 PM PST/4-5 PM EST
- 32. Growing as a Networked Nonprofit Danielle Brigida Digital Marketing Manager National Wildlife Federation Find me on Twitter @NWF or @Starfocus or Facebook page http://www.facebook.com/nationalwildife
- 33. Ways We’re Not a Networked Nonprofit
- 34. Sometimes… we’re a fortress We just broadcast our messages.
- 35. We aren’t always reciprocal
- 36. But We Never Stop Learning
- 37. Because we want to be a networked nonprofit!
- 38. We Listen and Engage
- 39. We collaborate and crowdsource Wildlife Watch Program Magazine Article
- 40. We invest in relationship building Grace raised $1,400 for wildlife. We met her mom on Twitter. Group we created has 20 mothers working to get kids outside
- 41. We tell staff “be yourself” Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Kevin Coyle Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Aislinn Maestas Julia Marden Courtney Cochran @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @AislinnNWF @wildlifeaction @campusecology
- 42. We try new things and fail fast “ Failing only happens when you miss the opportunity to learn” – me
- 43. The time is now…to wake up!
Notas del editor
- “ Enough about you. Let’s talk about ME!” Is this how your organization interacts with your supporters? Telling them about the intricacies of your own work and programming —instead of listening and responding to the ideas bubbling up from the communities in which your supporters participate? In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine, show how social media is catalyzing a shift away from this type of “organization-centric” advocacy, governance and communications toward a “network-centric” approach. Join us for a free webinar on June 17 at 2pm (EST) to learn more about becoming a “Networked Nonprofit.” * Five lucky registrants will win free copies of the book! What you’ll learn: • How to understand social networks through social network analysis; • How to create a social culture at your nonprofit; • How and why you must value relationships as well as transactions; • How to embrace experimentation, and work with crowds; and • How to break out of those troublesome silos. • How to understand social networks through social network analysis; • How to create a social culture at your nonprofit; • How and why you must value relationships as well as transactions; • How to embrace experimentation, and work with crowds; and • How to break out of those troublesome silos.
- I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
- http://www.flickr.com/photos/nicmcphee/422442291/ Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. Our interest and passion is in solving these problems.
- Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. That’s why feel strongly that nonprofits need to work more like networks. http://www.flickr.com/photos/sorby/258577150/ http://www.flickr.com/photos/uncultured/1815645413/
- Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change – was institutions now networks. The transition from working like this to this – doesn’t happen over night, can’t flip a switch
- Two themes – The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is about The transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly. Way of being transforms into a way of doing
- PDF celebrate free agents --- What we’d like to talk about today – is the challenges that some nonprofits are facing – working with free agents. Millennials, with their passion for causes and fluency with social media, are also a part of a powerful new force for social change players called free agents. Free agents are individuals working outside of organizations to organize, mobilize, raise funds, and communicate with constituents. In the old paradigm, organizations could dismiss free agents as amateurs not worthy of their time and attention. And without the connectedness of social media they might have been able to afford to ignore them. But not any more, not with the power of an entire social movement in the palm of an individual’s hand. Free agents are not by definition Millennials, but many free agents are young people. Free agents take advantage of the social media toolset to do everything organizations have always done, but outside of institutional walls.
- http://www.flickr.com/photos/stuckincustoms/444790702/ Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents. This trajectory changes when organizations learn to use social media and actually become their own social networks.
- http://www.flickr.com/photos/bigtallguy/139143816/ We wrote this book because we saw a landscape of free agents and nonprofit fortresses crashing into one another ….
- The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out. Transparency is even stronger when the high walls and closed doors are not created in the first place. We can think of transparency like a sponge in the ocean. The scientific name for sponges is Porifera, which means pore bearing. These simple organisms let up to 20,000 times their volume in water pass through them every day as they breathe and eat. But because they are also anchored to the ocean floor, the sponges can withstand the open, constant flow without inhibiting it. University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).
- Transparent organizations behave like these sponges. They are anchored, they are clear about what they do, and they know what they are trying to accomplish. However, they still let people in and out easily, and are enriched in the process. This can only happen when organizations trust that people on the outside have good intentions, a key ingredient for relationship building. Organizations are transparent when: Leadership is straightforward when talking to various audiences. Employees are accessible to reinforce the public view of the organization and to help people when appropriate. Their values are easily seen and understood. Their culture and operations are apparent to everyone inside and out. They communicate all results, good and bad. Transparent organizations consider everyone inside and outside of the organization resources for helping them to achieve their goals. Jake Brewer, the Engagement Director for the Sunlight Foundation, describes his organization’s efforts to be transparent this way: “We often ask in team meetings, 'How can the community help with this?' or 'How can this be more open?' The result is that instead of an internal email that only the team sees, all of our Twitter followers see it along with our staff.” http://www.flickr.com/photos/avelino_maestas/3886212111/sizes/o/
- Shawn Ahmed is 29 year-old Canadian from Toronto and the founder of the “The Uncultured Project.” He raises money and awareness on the issue of extreme global poverty. He is idealistic, facile with social media and works outside the walls of an institution. He’s passionate about wanted to end global poverty and wants to do it on his terms. Shawn feels strongly that his generation can end extreme poverty with one small action at a time in places like Bangladesh. His on-the-ground work aims to make as many meaningful differences in other people’s lives as possible. This includes helping a widow keep her children, helping a student stay in high school, helping malaria survivors live malaria-free lives, and much more. But as he acknowledges, that he can’t do it alone. http://www.flickr.com/photos/uncultured/1173511851/
- By sharing this journey on social networks like YouTube and Twitter, he is inspiring other people to talk about issue of global poverty and take action, and as he says, “in a way that is different from the big nonprofit organizations.”
- We witnessed this collision first hand during our session on the Networked Nonprofit at the NTEN NTC Conference as Shawn’s frustration with traditional organizations spilled over. He grabbed the microphone to address the room full of nonprofit professionals and said, “the problem isn’t social media, the problem is that YOU are the fortress. Social media is not my problem: I have over a quarter million followers on Twitter , 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously . “
- He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers ….. When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
- A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describes as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.