1
Does My
Bum Look
Big in this?
Why the future of
Word of Mouth
marketing is
commerce not
conversation

2
Meet Blair | “Haul Video” Queen

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Meet Blair | “Haul Video” Queen

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social commerce
social media + shopping

5
social media

5
social commerce

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“if I had to guess
social commerce
is the next area to
really blow up"
Mark Zuckerberg
August 17, 2010

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FORGET E-COMMERCE;
SOCIAL COMMERCE IS
WHERE IT’S AT
July 29, 2010

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WHY PING IS THE FUTURE
OF SOCIAL COMMERCE
September 2, 2010

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So What? “Social commerce is the concept of word of
mouth applied to e-commerce”...

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Putting cash tills next to water coolers...

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Putting cash tills next to water coolers...

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Or putting water coolers next to cash tills...

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Or putting water coolers next to cash tills...

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Social Commerce is not new...
Putting water coolers next to cash tills

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Social Commerce is not new...
Putting cash tills next to water coolers

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But it helps solve a big problem with word of mouth
marketing...

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ROI
Money In Money Out
(Campaign Cost) (Sales Revenue)
Social Commerce | Word of Mouth ROI

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Social Commerce | WOM ROI

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Social Commerce | WOM ROI

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Social Commerce | WOM ROI

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conversation

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convers ion

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convers ion

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But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

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But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

23
But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

24
But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

25
But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

26
But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem

27
But what’s in it for users?
Smart shopping decisions using social intelligence

27
“A wise man
learns by the
experience of
others;
a fool, by his
own”
But what’s in it for users?
Smart shopping decisions using social intelligence

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Social Commerce | Emerging Trends

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1. Beyond E-Commerce - O2S (Online 2 Store / LBS)

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2. Beyond Sales Promotions - To Loyalty Platforms

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3. F-Commerce “Tryvertising” Campaign Stores

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4. F-Commerce@Everywhere

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5. Beyond F-Commerce

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6. Brands@Social Commerce

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7. Integration - Social Commerce as Event Shopping

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the social commerce sweet-spot
Shopping
Word of
with Social
Mouth ROI
Intelligence

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Thanks! http://socialcommercetoday.com @marsattacks