The Great American Search for Healthcare Information
Behavioral Scientists and Consumer Informatics
1. Using Health Information Technology: the Consumer Perspective Susan Woods, MD, MPH Portland VA Medical Center Oregon Health & Science University susan.woods@va.gov
3. Adults Who Use the Internet 74% of adults in U.S. 87% ages 18-29; 72% ages 50-64 41% age 65 and older 64% living in rural areas 35% if less than High School education 57% if < $30,000 per year 3 Pew Internet & American Life Project http://www.pewinternet.org
4. % Ever Looked for Health or Medical Information Online, 2002 and 2007
5. % Ever Looked for Health or Medical Information Online, 2002 and 2007 Age Group
8. How often Internet Users with a chronic condition go online 81% of Internet users with chronic disease go online for health-related information so less often than once a week 10% say they do once a week. 5% say they do so every few days. Only 3% say they do once a day or more. 8
33. P4P: Pay for Participation Younger patients want virtual access Providers will need to use consumer-facing IT tools Patients will vote with their feet P4P: Must go beyond clinical measures