Reaching the World with awesome Games_SGAC13

•

10 likes•9,178 views

A few days have already passed since Anne, responsible for University Relations at Wooga and Jonathan, an engineer intern here in our office, travelled to lovely Stockholm to attend the Swedish Game Awards Conference.

Technology Entertainment & Humor

No entry barriers!
No installation necessary & Free to play

Quick, I just have 10 minutes
3 min to understand the game

Short core game loop

Appointment gaming

3 min
4 hours

23 hours
70 hours

...but how do we do
successful games for
everyone?

=
+
Wooga combines emotions with metrics

Wooga loves FLASH

Brain Buddies

Bubble Island

Monster World

Happy Hospital

Diamond Dash

Magic Land

and MOBILE

Diamond Dash

Bubble Island

Monster World

Magic Land

Pocket Village

?

WMSGDHtS
Why Making Social
Games Doesn’t Have
to Suck

Move fast

Making games becomes
playing games

Make games for the other 80%

Units sold 2012 (in million)
1800
1712
1600
32%
Smart-
1400
phones

1200

1000

800

600

400
352
240
60%
200
Notebooks
125
34
0
Consoles
TVs
PCs (incl. Mobile Phones
Tablets
Notebooks)

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Reaching the World with awesome Games_SGAC13

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36. ...why casual games?

37. No entry barriers! No installation necessary & Free to play

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39. Quick, I just have 10 minutes 3 min to understand the game Short core game loop

40. Appointment gaming 3 min 4 hours 23 hours 70 hours

41. Play anywhere, anytime!

42. ...but how do we do successful games for everyone?

43. = + Wooga combines emotions with metrics

44. Wooga loves FLASH Brain Buddies Bubble Island Monster World Happy Hospital Diamond Dash Magic Land

45. and MOBILE Diamond Dash Bubble Island Monster World Magic Land Pocket Village ?

46. ...and how do monsters make money?

47. Magic Wands

48. Crafting with WooGoo

49. Extra lives

50. What do our schools teach us?

51. WMSGDHtS

52. WMSGDHtS Why Making Social Games Doesn’t Have to Suck

53. Move fast Making games becomes playing games Make games for the other 80%

54. 250 million modern consoles

55. Units sold 2012 (in million) 1800 1712 1600 32% Smart- 1400 phones 1200 1000 800 600 400 352 240 60% 200 Notebooks 125 34 0 Consoles TVs PCs (incl. Mobile Phones Tablets Notebooks)

56. 1.4 billion smartphones

57. 270 million tablets

58. 2 billion touch devices

59. 250 million modern consoles

60.

61.

62.

63.

64. 1,060,000,000 MAU

65.

66. 50 million

67.