Solving the Social Media Puzzle
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Presentation to the American Camp Association-Chesapeake section to frame up a half-day workshop on how to use social media (including Facebook, blogs, Twitter and YouTube) to market summer camps.
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Solving the Social Media Puzzle
- 1. SOLVING THE SOCIAL MEDIA PUZZLE American Camp Association Nov. 11, 2010 Debbie Weil Corporate Social Media Consultant | Author www.debbieweil.com debbie.weil@gmail.com 202.255.1467 Eastern
- 2. Stay hungry. Stay foolish. - Steve Jobs Stanford Commencement Speech, 2005
- 3. Stay Hungry Be transparent • take advantage of negative feedback • open up two-way conversation and listen • collaborate and create with your stakeholders
- 4. Stay Foolish Experiment Stay Foolish • Try something new on Facebook or your blog • Nobody responds? Falls flat? • Fail fast. Feel a little foolish. Move on.
- 5. In the feel-good social media zone
- 6. CAUTION
- 7. Safety and Privacy • Clarify your social media guidelines • Address “reputation” issue for your staffers • Address sexting, cyberbullying, etc. • Specify consequences (don’t try to police)
- 8. did you know… 92% of U.S. toddlers have an online presence http://mashable.com/2010/10/07/ toddlers-online-presence/
- 10. social media sweet spot save money? Parents register save time? earlier make kids happy? Increase enrollment Staffers commit earlier what their friends are doing activities you offer what their friends are doing resident vs. sleepaway money
- 11. sometimes you find the sweet spot by accident
- 12. the social media puzzle
- 14. 1.8 million followers Twitter Flickr Dozens of store accounts Foursquare fresh organic tweets CEO 2nd iPhone app blog Facebook iPhone app blog 365,000 fans
- 15. What can you steal? How Whole Foods uses the different tools together to feed the hungry content beast. Twitter is for real-time alerts Facebook is for less time-sensitive info Blog is for recipes and longer content Flickr photos and YouTube videos provide content Facebook and Twitter accounts for separate stores are run by a community manager with an editorial calendar.
- 16. Pepsi Refresh www.refresheverything.com Projects have received 42 million votes, more than voted in last presidential election.
- 17. Genius of the campaign is multiple sharing options, including mobile and widgets.
- 18. What can you steal? Pepsi has found a win-win sweet spot Buzz for their brand and a lift in sales. Street cred for giving up 30-sec Super Bowl ads. Social media campaign is fostering social change. Participants want recognition for their projects. Validation by sharing with friends and getting votes. The chance to win up to $250K.
- 19. Stay hungry. Stay foolish. - Steve Jobs Adopt a mindshift to transparency, openness and collaboration with your community. Be willing to experiment with social media, possibly fail and look a bit foolish. Stanford Commencement Speech, 2005
- 20. Named one of the Most Influential Women in Technology in 2010, Debbie Weil is an author, speaker, and corporate social media consultant based in Washington DC. email: debbie.weil@gmail.com mobile: 202.255.1467 www.debbieweil.com @debbieweil on Twitter
- 21. Resources Blogs For case studies on how to use social media and tips on writing great content: Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com Seth Godin http://sethgodin.typepad.com Books Linchpin by Seth Godin New Rules of Marketing and PR by David Meerman Scott (2nd ed. 2010) Send by David Shipley and Will Schwalbe (on how to use email) The Networked Nonprofit by Beth Kanter and Allison Fine The Twitter Handbook by Tim O Reilly and Sarah Milstein The Corporate Blogging Book by Debbie Weil (download 2010 ed. from Amazon)