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amanda blum
 @amandablum                                   Preso F.A.Q.
 amanda@howlingzoe.com
                                               •Yes. Slides *will* be available on
                                               online. In 10 minutes. I promise.
                                               Really. No, I’m not lying. Yes, I’m
                                               serious. And honest. So please put
                                               down the pen and pad and just
                                               enjoy. Slideshare.net/hzp

                                               •I really do try not to curse.

                                               •No, I haven’t a clue why camps
                                               continue to allow me to speak.

                                               •Of course its mine. WHY would
                                               anyone do this to their hair on
                                               purpose?




#omfgihatepowerpoint Amanda Blum @amandablum
Hello World!
A lame ass title, but we’re on our way
            to awesome.
              (or, it could suck.

             But I’m American.

                  #leeway)
How websites are born…




             functionality                                                  Bad ass (or just
                                                                             bad) design


#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Developers think like this:




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Designers think like this:




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Everyone is
                                                                            selling
                                                                            something




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 1:
                                                           What do you do




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
I’m
superman

It’s all
about the
codpiece

I’m the dude that’s
gonna save your ass
I’m a common
citizen who
helps
maintain
peace & order
in Gotham
through feats
of
superhuman
strength.
What do you do?:

               To (target market), (name of
               org) provides (services) by
               (unique methods) for (results).



#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2:
                                                           Define your visitors




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Define your visitors
               Potential
           customers/clients

           return customers

                   Suppliers

           potential suppliers

                      Press

                Wholesalers

                      Staff

              potential staff




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Define your visitors
               Potential
           customers/clients

           return customers

                   Suppliers

           potential suppliers

                      Press

                Wholesalers

                      Staff

              potential staff

                   IE6 Users



#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Superman
                      Potential
                       clients

                   return clients

                  Gov’t agencies

                         press

              Concerned citizens

                Rival superheros

            Career day organizers

                 Friends & family

            Competitors (villians)


#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 3:
                                                           Define “success points”
                                                           On your site




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 3: Superman
                                                                              Request help
                      Potential
                       clients                                              Corporate account

                   return clients                                             Contact form

                  Gov’t agencies                                               Press ready
                                                                                 photos/bio
                         press
                                                                             Donate button
              Concerned citizens
                                                                            Union information
               Fellow superheros
                                                                               Sched. appt
            Career day organizers
                                                                                  Blog
                 Friends & family
                                                                            big screw you sign
            competition (villians)


#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 4:
                                                           Create a path to buy




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
The Four Questions:

               1. Why do I want crap?
               2. Why do I want *your* crap?
               3. What’s your process to give
               me crap?
               4. Give me crap.


#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 4: Superman
                                                        Why do I                          How does                Request help
                                                        need           Why do I want
                                                                                          Your help Work ?
                      Potential                         help?          YOUR help?

                       clients                                                                               Corporate account signup
                                                       Features/benefits
                                                                                     Cost/FAQ
                                                       Of corp acct
                   return clients                                                                                 Contact form
                                                     Why you                              Service
                                                                       Why you
                                                     should                               costs
                  Gov’t agencies                     Subcontract
                                                                       should work
                                                                       w Superman
                                                                                                               Press ready photos/
                                                     help
                                                                                                                  bio/press contact
                         press                                        How
                                                                                         How
                                                     Why citizens
                                                     need
                                                                      Superman
                                                                      helps
                                                                                         Superman                 Donate button
                                                                                         Foundation
                                                     superheroes      Gotham
              Concerned citizens                                                         Uses funds

                                                                      Why you want        Dues/benefits/
                                                                                                                Union information
                                                    Why you need
                                                                      To join the         annualretreat
               Fellow superheros                    unions            Superheroes
                                                                      Union                                        Sched. appt
                                                     Superheroes                            Speaking
            Career day organizers                    inspire kids &
                                                                       Superman is
                                                                                            topics
                                                                       a great
                                                     scare them
                                                                       speaker
                                                                                                                      Blog
                                                     straight
                 Friends & family
                                                                                                                big screw you sign
            competition (villians)                                                                              Activate spam bomb,
                                                                                                                Autosend email to local
                             IE6 users                                                                          hooker service to seduce
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
                                                                                                                villian’s girlfriend
step 5:
                                                           Revel in sitemap. Go eat ice cream.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Actual
                                                           step 5:
                                                            Find the overlaps




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 4: Superman
                                                        Why do I                          How does                Request help
                                                        need           Why do I want
                                                                                          Your help Work ?
                      Potential                         help?          YOUR help?

                       clients                                                                               Corporate account signup
                                                       Features/benefits
                                                                                     Cost/FAQ
                                                       Of corp acct
                   return clients                                                                                 Contact form
                                                     Why you                              Service
                                                                       Why you
                                                     should                               costs
                  Gov’t agencies                     Subcontract
                                                                       should work
                                                                       w Superman
                                                                                                               Press ready photos/
                                                     help
                                                                                                                  bio/press contact
                         press                                        How
                                                                                         How
                                                     Why citizens
                                                     need
                                                                      Superman
                                                                      helps
                                                                                         Superman                 Donate button
                                                                                         Foundation
                                                     superheroes      Gotham
              Concerned citizens                                                         Uses funds

                                                                      Why you want        Dues/benefits/
                                                                                                                Union information
                                                    Why you need
                                                                      To join the         annualretreat
               Fellow superheros                    unions            Superheroes
                                                                      Union                                        Sched. appt
                                                     Superheroes                            Speaking
            Career day organizers                    inspire kids &
                                                                       Superman is
                                                                                            topics
                                                                       awesome
                                                     scare them                                                       Blog
                                                     straight
                 Friends & family
                                                                                                                big screw you sign,
            competition (villians)                                                                              Activate spam bomb,
                                                                                                                Autosend email to local
                             IE6 users                                                                          hooker service to seduce
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
                                                                                                                villians girlfriend
step 5: Superman
                                             Homepage
                                             Marketing message, callouts
                                             return clients, Gov’t agencies, Fellow superheroes,, Career day
                                             organizers, Friends & family, competitors




  Superheroes r awesome Superman rocks                                                   Services              Contact

                                                    For citizens                           Help Services       Contact Form

                                                    For gov’t agencies                     Corp Accounts       Appt. Sched.

                                                    For schools                            Superman Foundation Press
                                                                                                               Blog


      Union                      Screw You Page




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 6:
                                                            Determine
                                                            what’s copy
                                                            what’s graphic
                                                            what’s plugin
                                                            what’s sidebar




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
What’s missing

               1. About me page
               2. Testimonials
               3. Cute puppies
               4. Vague, unhelpful titles
               5. Picture/video pages
               6. Advertising
               7.Roadblocks
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
What’s actually there

               1. Fewer pages
               2. Less copy
               3. Icons, graphics, visualizations
               4. Clear branding
               5. Calls to action

#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Yeah, yeah. I was getting to it.

               1. Sidebars
               2. Footers
               3. Title/Description
               4. Author display
               5. Dynamic Content Gallery
               6. Gravity Forms
               7. Quotations Plugin
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 7:
                                                            Measure it. Test it.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:
                                                           Get paid.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Get paid.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:
                                                           Get paid.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:
                                                           Get paid.




#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
And now, irrelevant pictures
                  of cute puppies.




#omfgihatepowerpoint Amanda Blum @amandablum
I really dislike powerpoint.

               Joomla?!?!
                 WTF?




         Please enjoy these images of puppies while I speak.


#omfgihatepowerpoint Amanda Blum @amandablum

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Helloworldwcnz

  • 1. amanda blum @amandablum Preso F.A.Q. amanda@howlingzoe.com •Yes. Slides *will* be available on online. In 10 minutes. I promise. Really. No, I’m not lying. Yes, I’m serious. And honest. So please put down the pen and pad and just enjoy. Slideshare.net/hzp •I really do try not to curse. •No, I haven’t a clue why camps continue to allow me to speak. •Of course its mine. WHY would anyone do this to their hair on purpose? #omfgihatepowerpoint Amanda Blum @amandablum
  • 2. Hello World! A lame ass title, but we’re on our way to awesome. (or, it could suck. But I’m American. #leeway)
  • 3. How websites are born… functionality Bad ass (or just bad) design #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 4. Developers think like this: #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 5. Designers think like this: #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 6. Everyone is selling something #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 7. step 1: What do you do #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 8. I’m superman It’s all about the codpiece I’m the dude that’s gonna save your ass
  • 9. I’m a common citizen who helps maintain peace & order in Gotham through feats of superhuman strength.
  • 10. What do you do?: To (target market), (name of org) provides (services) by (unique methods) for (results). #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 11. step 2: Define your visitors #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 12. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 13. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff IE6 Users #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 14. step 2: Superman Potential clients return clients Gov’t agencies press Concerned citizens Rival superheros Career day organizers Friends & family Competitors (villians) #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 15. step 3: Define “success points” On your site #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 16. step 3: Superman Request help Potential clients Corporate account return clients Contact form Gov’t agencies Press ready photos/bio press Donate button Concerned citizens Union information Fellow superheros Sched. appt Career day organizers Blog Friends & family big screw you sign competition (villians) #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 17. step 4: Create a path to buy #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 18. The Four Questions: 1. Why do I want crap? 2. Why do I want *your* crap? 3. What’s your process to give me crap? 4. Give me crap. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 19. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics a great scare them speaker Blog straight Friends & family big screw you sign competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villian’s girlfriend
  • 20. step 5: Revel in sitemap. Go eat ice cream. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 21. Actual step 5: Find the overlaps #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 22. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics awesome scare them Blog straight Friends & family big screw you sign, competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villians girlfriend
  • 23. step 5: Superman Homepage Marketing message, callouts return clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors Superheroes r awesome Superman rocks Services Contact For citizens Help Services Contact Form For gov’t agencies Corp Accounts Appt. Sched. For schools Superman Foundation Press Blog Union Screw You Page #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 24. step 6: Determine what’s copy what’s graphic what’s plugin what’s sidebar #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 25. What’s missing 1. About me page 2. Testimonials 3. Cute puppies 4. Vague, unhelpful titles 5. Picture/video pages 6. Advertising 7.Roadblocks #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 26. What’s actually there 1. Fewer pages 2. Less copy 3. Icons, graphics, visualizations 4. Clear branding 5. Calls to action #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 27. Yeah, yeah. I was getting to it. 1. Sidebars 2. Footers 3. Title/Description 4. Author display 5. Dynamic Content Gallery 6. Gravity Forms 7. Quotations Plugin #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 28. step 7: Measure it. Test it. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 29. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 30. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 31. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 32. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 33. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 34. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 35. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 36. Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 37. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 38. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 39. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 40. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 41. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 42. And now, irrelevant pictures of cute puppies. #omfgihatepowerpoint Amanda Blum @amandablum
  • 43. I really dislike powerpoint. Joomla?!?! WTF? Please enjoy these images of puppies while I speak. #omfgihatepowerpoint Amanda Blum @amandablum