Euclid Chamber of Commerce Presentation on eMarketing Techniques
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The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.
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Euclid Chamber of Commerce Presentation on eMarketing Techniques
- 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today David Toth David@worksmart-emarketing.com Follow me on Twitter - @WorkSmart
- 2. About The Speaker – David Toth
- 3. Session Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization Question and Answer
- 7. Rich, interactive and user-friendly
- 8. Community and Social Network
- 9. Incorporation of Video and MobileEx. Blogs, wikis, social networks, online video, etc
- 10. What is Web 2.0?
- 13. Significant Barriers to Adoption
- 14. Creating Your Marketing System
- 15. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics
- 17. Google Analytics – Tracking Success
- 18. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
- 19. Use Email Marketing! Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust
- 20. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up
- 21. Organic VS Paid Search
- 22. SEO VS PPC
- 23. eMarketing Best Practices – SEO Use title tags Key in to your keywords Inbound links!
- 24. RSS – The common denominator
- 25. The Technology & The tools
- 26. Facebook – The Social Network
- 27. Getting Started Optimize your profile Basic info Personal info Contact info Education and work Privacy Settings
- 28. Privacy Settings
- 29. Facebook Basics – Navigation
- 30. What’s on your mind?
- 32. Facebook Share
- 33. Facebook Connect
- 35. Facebook Pages Versus Groups Pages have more benefits than groups Facebook Insights More customization flexibility Post on friend’s walls as the organization Open to anyone, not just Facebook users Obtain a vanity URL (over 100 fans)
- 36. Your ‘Canvas’
- 37. Bring in custom graphics/flash!
- 38. Measure Fan Size AND Interactions Fan Size Interactions
- 39. Measure Quantity AND Quality of Posts Quantity of Posts Quality of Posts
- 40. Using LinkedIn
- 41. Using LinkedIn
- 42. Using Twitter
- 43. Getting Started with Twitter
- 44. Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track
- 45. Creating Your Marketing System
- 46. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today David Toth David@worksmart-emarketing.com Follow me on Twitter - @WorkSmart
Notas del editor
- http://mashable.com/2009/05/27/facebook-page-vs-group/