Growing CE Enrollments through Social Networking
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Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com
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Growing CE Enrollments through Social Networking
- 1. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking Presented by Brad Kleinman and David Toth www.WorkSmartIM.com
- 3. Who is David Toth David Toth www.Twitter.com/DavidMToth http://www.facebook.com/david.m.toth
- 4. Who is Brad Kleinman Brad Kleinman www.Twitter.com/BradKleinman www.Facebook.com/Brad.Kleinman
- 5. Workshop Agenda 10AM - 10:30AM : Intro / Ice Breaker 10:30AM – 12PM : Facebook 12PM – 1PM : Lunch 1PM – 2PM : LinkedIn 2PM – 3PM : Twitter
- 7. The New Web
- 10. Rich, interactive and user-friendly
- 11. Community and Social Network
- 12. Incorporation of Video and MobileEx. Blogs, wikis, social networks, online video, etc
- 13. The Machine is Us/ing Us
- 14. What is Web 2.0?
- 15. Part 1 : Facebook
- 16. Outline Introduction Stats and Trends Facebook Basics Facebook Ads, Connect, & Share FB Public Profiles Homework Q&A
- 17. Creating Your Marketing System
- 18. Social Media Adoption From Marketing Sherpa
- 20. Facebook Stats – General Growth More than 300 million active users More than 150 million users log on each day More than 2/3rds of users outside of college The fastest growing demographic is 35+ years About 70% of Facebook users outside the US From Facebook.com
- 21. Facebook Stats – User Engagement Average user has 130 friends on the site More than 6 billion minutes spent a day More than 40 million users update their statuses once each day More than 10 million users become fans of Pages each day From Facebook.com
- 24. Facebook is “Attention King” From AllFacebook.com
- 25. Facebook – THE Social Network
- 26. Facebook Basics – Navigation
- 27. What’s on your mind?
- 28. Building Relationships on Facebook Friend filters Commenting / Liking Facebook email Facebook chat News feed scanning Meeting follow up Keeping in touch Birthday greetings
- 29. Managing Friends and Lists
- 30. Create at Least 3 Friend Lists
- 31. Facebook Events
- 33. Facebook Share
- 34. Facebook Connect
- 36. Facebook Pages Versus Groups Pages have more benefits than groups Facebook Insights More customization flexibility Post on friend’s walls as the organization Open to anyone, not just Facebook users Obtain a vanity URL (over 100 fans)
- 37. Facebook Pages – Step 1Pick a category and name
- 38. Facebook Pages – Step 2Upload your picture
- 39. Facebook Pages – Step 3Add your information
- 40. Your ‘Canvas’
- 41. Facebook Pages – Step 4Customize Your Page
- 42. 8 Great Facebook Apps Video Polls Notes Static FBML Social Fly Slideshare Reviews Involver http://mashable.com/2009/01/22/business-facebook-apps/
- 43. Involver Apps
- 44. Embed custom content with FBML
- 45. Facebook Pages – Step 5Publish!
- 47. Adding a Fan Box Widget Copy and paste this into your code
- 48. Adding a Fan Box Widget
- 49. Facebook Pages – Step 6Frequently Update and Measure
- 50. Measure Fan Size AND Interactions Fan Size Interactions
- 51. Measure Quantity AND Quality of Posts Quantity of Posts Quality of Posts
- 52. Measure New Fans
- 57. Measure Demographics (over time)
- 58. Measure Active Fans(this week)
- 61. Don’t just talk about yourself!
- 62. Create a Publishing Schedule
- 63. Facebook for Educators – Best of the Best Berkeley William and Mary Stanford UCLA University at Albany University of Michigan Michigan State
- 64. Haas School of Business – UC Berkeley
- 65. UCLA
- 68. NYS Small Business Development Center
- 70. 12 Tips and Best Practices Maintain consistent messaging with high frequency and high quality Measure engagement and report success Choose your non-fans landing page Get a vanity URL Segment your fans with Facebook lists Use Facebook Apps on your Public Profile Use custom FBML and customize your navigation Create different content for fans versus non-fans Cross promote your page on websites, email, blog, etc Embed a Fan Box widget Create your protocol – who will update? Who will moderate? Establish a publishing schedule
- 71. Your Homework Week 1 Get started with your public profile Share the page with 15 friends Make a statement, share an article or link (measure engagement) Week 2 Establish your publishing schedule for the next month Share the page with 15 more friends Ask a question, create a poll, or create a discussion (measure engagement) Week 3 Upload a picture album or video Publish a call-to-action for your fans Post the public profile to your personal page
- 72. Part 2 : LinkedIn
- 73. LinkedIn Outline Introduction to LinkedIn Statistics and trends Getting started with LinkedIn Features of LinkedIn and Navigating the Platform Building and Optimizing Your Profile Inviting Your Contacts & Growing Your Network Testimonials and Referrals on LinkedIn LinkedIn Groups and Group Management Promoting Your Profile Using LinkedIn Advanced Search
- 74. Are you LinkedIn or LinkedOut?
- 75. Introduction LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
- 77. Getting Started Create an account Fill out profile information Invite your contacts Make some recommendations Join a group Promote your profile Be proactive
- 78. 1.) Creating your Account
- 79. 2.) Fill out your profile Complete your profile Photo Summary Websites Interests Accomplishments Make it public Use a custom URL
- 80. 2.) Fill out your profile
- 81. Using LinkedIn
- 82. 3.) Invite your contacts Locate the profile Click ‘add to network’ Choose how you know him/her Create a custom message
- 84. 4.) Make recommendations You scratch my back, I’ll scratch yours Don’t forget to ask Make it personal Use recos elsewhere!
- 85. 5.) Join / Create a group
- 86. 6.) Promote your profile and grow Add to email signature line Promote on Website / blog Search your network’s connections Ask for introductions Join groups Upload your contact list securely Advanced search Make Status updates Use the Microsoft Outlook add-in
- 88. Part 3 : Twitter
- 89. Outline Introduction Statistics and Trends Why Tweet? Getting Started What to Tweet About Tips on Growing Measuring Success Twitter Tools Integrating Twitter
- 93. Statistics and Twends http://www.quantcast.com/twitter.com#summary
- 95. Twitter’s Churn Rate Twitter’s audience retention rate is ~40% http://blog.nielsen.com
- 96. Do you accept Twitter?
- 97. Why Tweet?
- 98. Who’s Tweeting? News media Individuals Authors Businesses Churches Non Profits Government Politicians
- 99. Getting Started with Twitter
- 100. Getting Started with Twitter
- 105. Getting Started Best Practices Use a branded background graphic Use a nice headshot for your picture Send important updates to your cell Find your friends
- 106. Where to find latest info ChrisBrogan.com TwiTips.com Blog.Twitter.com Mashable.com
- 107. Twitter Basics (Twasics) @ Replies Direct messages Retweeting TinyURLS
- 108. Using Hashtags
- 109. What to Tweet About Industry news Tips and ideas Cute, human interest stories Quotes Fascinating presentations Issues your organization faces People you’ve been talking to Recognizing volunteers and contributors
- 110. What’s hot on Twitter? Twitscoop Twitturls WhatTheTrend
- 112. Deciding who to follow
- 113. Join WeFollow
- 115. Segment followers with Tweetdeck
- 116. Some General ‘Twips’ Create a Sharing System Use Search.Twitter.com Use a URL shortener Retweet! (RT) Use #hashtags
- 117. Create a Sharing System
- 118. Search.Twitter.com
- 120. Using a URL Shortener
- 121. HootSuite & ow.ly http://www.ladieswholaunch.com/magazine/build-a-powerful-brand/3154 http://ow.ly/8jxS
- 122. Track Your Clicks
- 123. Integrating Twitter Include a ‘Follow me on Twitter’ on email signature lines Include a ‘Follow me on Twitter’ on your website and/or blog
- 124. Integrating Twitter Bring in your last tweet or your last series of tweets with widgets WordPress Twitter Tools TweetSuite HelloTxt
- 125. Measuring Success Measure your follower base Measure your tweets Measure your clicks Measure your website analytics
- 126. Measuring your follower base
- 127. Measuring your tweets http://tweetstats.com/graphs/ladieswholaunch
- 128. Measure your clicks
- 129. Measure your traffic
- 130. View your referral sources
- 131. TweetDeck
- 132. HootSuite
- 133. Twilert
- 134. Case Studies Zappos Whole Foods Comcast CoffeeGroundz Naked Pizza BBGeeks http://einfo.blogspot.com/2009/02/small-business-twitter-case-studies.html
- 135. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking Presented by Brad Kleinman and David Toth www.WorkSmartIM.com
Notas del editor
- 1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
- 1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
- US women now outnumber men on Facebook 1.35 to 1 as of today. US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
- Number of US Facebook Users Over 35 Nearly Doubles in Last 60 DaysMarch 25th, 2009
- http://www.allfacebook.com/2009/07/facebook-guide-professionals/
- http://mashable.com/2009/05/27/facebook-page-vs-group/
- http://www.allfacebook.com/2009/02/facebook-profile-photo-hacks/ http://mashable.com/2009/04/01/optimize-facebook-page/
- http://mashable.com/2009/01/22/business-facebook-apps/
- http://mashable.com/2009/04/01/optimize-facebook-page/You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
- Boxes tab as front page- custom content FBMLCustom tab for FB groups with linksWall posts approximately once per weekLinks to UC Berkeley landing pagesUse of events, RSS, and notesTagging photos, allowing users to upload their own3574 fans
- Open to custom tab with custom content: Discover Anderson School of ManagementIncludes slideshows of campus and faculty, twitter link, etc. Use of multiple RSS feeds for different thingsUploaded photos and fan photosBoxes tab with links, RSS, photos, news, events, etc.Shares content 3+ times per week1,279 fans
- 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:
- 1.) research tool 2) branding 3) collaboration and networking 4) it’s the new water cooler 5) direct traffic
- Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
- You don’t just create groups on this service but also tag and rate your friends which helps you filter your timeline any way you want. The best feature is batch grouping which lets you drag and drop many friends easily into the groups you’ve created. You’ll need to use your Twitter name and password to login to this service.