This document discusses A/B testing and how it can be used to optimize websites and marketing campaigns. A/B testing involves creating two or more variations of a web page or marketing message, then measuring which performs better based on a specific goal like clicks or conversions. The key ingredients for successful A/B testing are having a clear goal in mind, creating meaningful variations, properly measuring results, and ensuring enough website visitors or impressions to draw statistically significant conclusions.

1. A/B testing
Growth Hacking Meetup Gent
March 25th 2014

2. What is A/B testing?
A B

3. A/B what and why?
• Hooray for
science!
• Eliminates
seasonality
• Don’t waste (all)
your visitors

4. The ingredients
•A goal
•Variations
•Measurements
•Enough visitors

5. Ingredient #1: a goal

6. Ingredient #2: variations

7. Ingredient #3: measurements

8. Ingredient #4: visitors!

9. Your turn – tweet something engaging!
@woutersmet #abtested

10. A/B testing in practice!
Growth Hacking Meetup Gent
March 25th 2014

11. Spot the winner!

12. Spot the winner!

13. Spot the winner!

14. Spot the winner!

15. Spot the winner!

16. Thanks – stay in touch!
• @woutersmet / @engagor
• These slides with sources:
woutersmet.com
• Social media for business: engagor.com
TWEET THIS NOW:
Oh no, @woutersmet #abtested me!