This talk is a 'Behind-the-Scenes' look on Identity Design through a case-study. A step by step story about the process of developing a visual identity. Where to begin, which stages are necessary, what to present (and what to hold back). The whole thing, from first ideas to endresult.

1. The birth of a logo
A quick look behind the scenes at identity design

2. The brief
Exploring
Concept
Overview Presentation
Design and play
Presentation
Focus, adjustments
Finish

3. The getting to
know part
Brief & Exploring
#questions #future #market
#competition #targetgroup
#followers

4. “Hi, we are the
natural
networking
festival.
Brief
You know us.
We want a new
website.”

7. The who is &
will be part
Concepting
#values #authenticity #story
#strategy #character
#conceptlines #firstsketches

14. The what
do they think
part 1
First presentation
#storytelling #concepts #tuning
#moodboard #motivation
#advice #share #codecide

19. The how could
it look part
Design fase 1
#draw #shapes #colours #play
#signature #face #style #alive

22. The what
do they think
part 2
Second presentation
#wow #makeittheirs #pride
#motivation #possibilities
#rough #options

28. The how shall
it look part
Design fase 2
#finetuning #details #mail
#adjustments #finish

35. WOUT ER BUNING vormverteller
wouter@vormverteller.nl
(06) 81 499 147
www.wouterbuning.nl
De opzet en inhoud van deze presentatie wordt
verspreid onder een Creative Commons licentie.
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T HANK YOU!
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